- Flapen Score
- 34 / 100Ranks 7,175 of 8,101 Sports & Outdoors niches · −13 vs the category median of 4734
- Market size
- $64K/yr94K searches / yr
- 90-day growth
- -14.2%search demand this quarter
- Competition
- 68%top-5 click share · 6 brands · 21 sellers
Flapen Score
Alice Pack against its category
The dotted line is the Sports & Outdoors average. Past it, Alice Pack is stronger. Inside it, weaker.
Market
The Alice Pack market on Amazon at a glance
Shoppers on Amazon United States searched for Alice Pack 94K times last year and spent an estimated $64K. The top 5 brands take 99% of clicks. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $64K a year.
- Searches, last 12 months
- 94K
- Growth, 90 days vs prior 90
- -14.2%
- Conversion, latest week
- 0.8%
- Market size, estimated
- $64Ka year
- Peak month
- August1.3× the quietest month
- Top search term
- alice pack75K searches a year
02 · Price
A sale here is worth $89.39.
Listings sell for $89.39 on average, from $20.15 to $146.03. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $89.39 that is $0 to $9K a year per listing.
- Average price
- $89.39inside the $15 to $100 sweet spot
- Price range
- $20.15–$146.03
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$9K
- Returns
- 3.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #1,245 within Tactical & Personal Defense. It carries 468 reviews at 4.23 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 4.9%
- Average rank
- #1,245in Tactical & Personal Defense
- Average rating
- 4.23 starsAmazon United States average 4.42 stars
- Average reviews
- 468per listing
- Listings tracked
- 18
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Alice Pack products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
21
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
0%
- Brand 167%
- Brand 226%
- Brand 33%
- Brand 42%
- Brand 51%
- Brand 61%
- Open — no brand owns it (0%)
Demand
Alice Pack search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Alice Pack search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- alice pack75K/yr
- alice rucksack6K/yr
- alice backpack5K/yr
- medium alice pack4K/yr
- malice pack4K/yr
Reviews and returns
What reviews say buyers love and hate about Alice Pack
We read the reviews and the return reasons for every product selling here.
“Frame is a little flimsy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Alice Pack questions
Answered from the same tracked data.









