alice pack
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$89.39avg listing price — sweet spot $15–$100
Review moat
Great467.5avg incumbent reviews — the moat a new listing must climb
Price range
Good$20.15–$146.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.7%return rate — above 5% kills the launch gate
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Growth
Bad-14.2%90-day search growth — must beat 0% to launch
Market size
Bad$64K$64K/yr · 94K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, alice pack is a $64K/yr Amazon United States market (94K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 34/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
alice pack market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $22K–$45K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #1,245
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 4.9%
- Avg brand age
- 53 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
21
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
0%
- MT67%
- AUMENTAR26%
- Rothco3%
- Military Outdoor Clothing2%
- EAGWON1%
- Mardingtop1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top alice pack search terms
- alice pack75K/yr
- alice rucksack6K/yr
- alice backpack5K/yr
- medium alice pack4K/yr
- malice pack4K/yr
Top alice pack products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
AUMENTAR 50L Military Alice Pack Army Survival Combat ALICE Rucksack Backpack for Men & Women for Camping Hiking Emergency Army Green
AUMENTAR$91.143.7★26 rev
MT Military Alice Pack Medium Army Survival Combat ALICE Rucksack Backpack 50L Olive Drab
MT$124.644.4★994 rev
MT Military Alice Pack Army Survival Combat ALICE Rucksack Backpack
MT$134.914.4★994 rev
MT Military ALICE Medium Rucksack 900D ALICE Pack with External Frame Army Pack with 3 Front Pockets 50L
MT$103.544.4★994 rev
MT Military Alice Pack Large Army Survival Combat ALICE Rucksack Backpack 55L Olive Drab
MT$129.934.4★994 rev
Newest
by launch dateAUMENTAR 50L Military Alice Pack Army Survival Combat ALICE Rucksack Backpack for Men & Women for Camping Hiking Emergency Army Green
AUMENTAR$91.1426 rev
AUMENTAR 50L Military Alice Pack Army Survival Combat ALICE Rucksack Backpack for Men & Women for Camping Hiking Emergency Khaki
AUMENTAR$94.5826 rev
MT Military ALICE Medium Rucksack 900D ALICE Pack with External Frame Army Pack with 3 Front Pockets 50L
MT$103.54994 rev
MT Military ALICE Pack Large Size Tactical Rucksack with Aluminum Quick-Release Buckles and Enhanced Waist Support US Logo
MT$146.034 rev
MT Military Alice Pack Frame Cargo Support Shelf with Adjustable Lashing Strap for Army Rucksack with Frame Type II- OD
MT$20.1519 rev
Trending
90-day click momentumMT Military ALICE Medium Rucksack 900D ALICE Pack with External Frame Army Pack with 3 Front Pockets 50L
MT$103.544.4★
Mardingtop 75L Molle Hiking Internal Frame Backpacks with Rain Cover for Camping Backpacking Travelling(Khaki)
Mardingtop$97.354.7★
MT Military Alice Pack Large Army Survival Combat ALICE Rucksack Backpack 55L
MT$133.144.4★
AUMENTAR 50L Military Alice Pack Army Survival Combat ALICE Rucksack Backpack for Men & Women for Camping Hiking Emergency Army Green
AUMENTAR$91.143.7★
EAGWON Foldable Aluminum Hunting Pack Frame Lightweight External Frame Hiking Backpacks Alice Pack Hunting Backpack Frame for Travel Outdoor Black
EAGWON$91.354.1★
What buyers say about alice pack
What buyers praise and complain about, mined from review topics.What buyers love
“but worth the money”
“Good quality, and adjustable”
“As described”
“In good shape”
“Well built”
“Capacity is excellent”
“Almost big enough for the kitchen sink”
“easy to transport comfortably”
“Material is good for the bag”
“Spacious”
What buyers complain about
“Frame is a little flimsy”
“Complete Trash, Just Get Real ALICE Gear From A Surplus Store”
“the straps are pretty much useless”
“the bag is large”
“First: Not too Waterproof”
“everything handing makes a lot of noise”
“Not practical”
“Not new”
“the belt could not even buckle”
“Received a color that wasnt even an option”
Top return reasons
Common questions
- Is alice pack profitable to sell on Amazon United States?
- The niche generates $64K/yr across 18 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -14.2%. Flapen's verdict: Skip it (34/100).
- How competitive is the alice pack niche?
- 6 brands and 21 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in alice pack?
- Top complaints mined from reviews: Strength, Quality-Overall, Strap/String Quality. The return rate is 3.7%.
- When does demand for alice pack peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the alice pack niche?
- Listings span $20.15–$146.03; the average listing price is $89.39 (sweet spot $15–$100). The average incumbent carries 468 reviews — the moat a new listing must climb.