- Flapen Score
- 34 / 100Ranks 7,175 of 8,101 Sports & Outdoors niches · −13 vs the category median of 4734
- Market size
- $64K/yr94K searches / yr
- 90-day growth
- -14.2%search demand this quarter
- Competition
- 68%top-5 click share · 6 brands · 21 sellers
Flapen Score
Alice Pack against its category
The dotted line is the Sports & Outdoors average. Past it, Alice Pack is stronger. Inside it, weaker.
Market
The Alice Pack market on Amazon at a glance
Shoppers on Amazon United States searched for Alice Pack 94K times last year and spent an estimated $64K. The top 5 brands take 99% of clicks. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $64K a year.
- Searches, last 12 months
- 94K
- Growth, 90 days vs prior 90
- -14.2%
- Conversion, latest week
- 0.8%
- Market size, estimated
- $64Ka year
- Peak month
- August1.3× the quietest month
- Top search term
- alice pack75K searches a year
02 · Price
A sale here is worth $89.39.
Listings sell for $89.39 on average, from $20.15 to $146.03. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $89.39 that is $0 to $9K a year per listing.
- Average price
- $89.39inside the $15 to $100 sweet spot
- Price range
- $20.15–$146.03
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$9K
- Returns
- 3.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #1,245 within Tactical & Personal Defense. It carries 468 reviews at 4.23 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 4.9%
- Average rank
- #1,245in Tactical & Personal Defense
- Average rating
- 4.23 starsAmazon United States average 4.42 stars
- Average reviews
- 468per listing
- Listings tracked
- 18
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Alice Pack products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
AUMENTAR 50L Military Alice Pack Army Survival Combat ALICE Rucksack Backpack for Men & Women for Camping Hiking Emergency Army Green
- Price
- $91.14
- Rating
- 3.7/5
- Reviews
- 26
- Age
- 11mo ago

MT Military Alice Pack Medium Army Survival Combat ALICE Rucksack Backpack 50L Olive Drab
- Price
- $124.64
- Rating
- 4.4/5
- Reviews
- 994
- Age
- 7y ago

MT Military Alice Pack Army Survival Combat ALICE Rucksack Backpack
- Price
- $134.91
- Rating
- 4.4/5
- Reviews
- 994
- Age
- 7y ago

MT Military ALICE Medium Rucksack 900D ALICE Pack with External Frame Army Pack with 3 Front Pockets 50L
- Price
- $103.54
- Rating
- 4.4/5
- Reviews
- 994
- Age
- 1y ago

MT Military Alice Pack Large Army Survival Combat ALICE Rucksack Backpack 55L Olive Drab
- Price
- $129.93
- Rating
- 4.4/5
- Reviews
- 994
- Age
- 7y ago
Trending
estimated 90-day click momentum
MT Military ALICE Medium Rucksack 900D ALICE Pack with External Frame Army Pack with 3 Front Pockets 50L
- Price
- $103.54
- Rating
- 4.4/5
- Reviews
- 994
- Age
- 1y ago

Mardingtop 75L Molle Hiking Internal Frame Backpacks with Rain Cover for Camping Backpacking Travelling(Khaki)
- Price
- $97.35
- Rating
- 4.7/5
- Reviews
- 1,081
- Age
- 6y ago

MT Military Alice Pack Large Army Survival Combat ALICE Rucksack Backpack 55L
- Price
- $133.14
- Rating
- 4.4/5
- Reviews
- 994
- Age
- 1y ago

AUMENTAR 50L Military Alice Pack Army Survival Combat ALICE Rucksack Backpack for Men & Women for Camping Hiking Emergency Army Green
- Price
- $91.14
- Rating
- 3.7/5
- Reviews
- 26
- Age
- 11mo ago

EAGWON Foldable Aluminum Hunting Pack Frame Lightweight External Frame Hiking Backpacks Alice Pack Hunting Backpack Frame for Travel Outdoor Black
- Price
- $91.35
- Rating
- 4.1/5
- Reviews
- 16
- Age
- 1y ago
Newest
by launch date
AUMENTAR 50L Military Alice Pack Army Survival Combat ALICE Rucksack Backpack for Men & Women for Camping Hiking Emergency Army Green
- Price
- $91.14
- Rating
- 3.7/5
- Reviews
- 26
- Age
- 11mo ago

AUMENTAR 50L Military Alice Pack Army Survival Combat ALICE Rucksack Backpack for Men & Women for Camping Hiking Emergency Khaki
- Price
- $94.58
- Rating
- 3.7/5
- Reviews
- 26
- Age
- 11mo ago

MT Military ALICE Medium Rucksack 900D ALICE Pack with External Frame Army Pack with 3 Front Pockets 50L
- Price
- $103.54
- Rating
- 4.4/5
- Reviews
- 994
- Age
- 1y ago

MT Military ALICE Pack Large Size Tactical Rucksack with Aluminum Quick-Release Buckles and Enhanced Waist Support US Logo
- Price
- $146.03
- Rating
- 3.7/5
- Reviews
- 4
- Age
- 1y ago

MT Military Alice Pack Frame Cargo Support Shelf with Adjustable Lashing Strap for Army Rucksack with Frame Type II- OD
- Price
- $20.15
- Rating
- 4.6/5
- Reviews
- 19
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
21
Est. top-5 brand share
99%
Top 20: 100%
Est. top-5 click share
68%
Top 20: 100%
Open market
0%
- MT67%
- AUMENTAR26%
- Rothco3%
- Military Outdoor Clothing2%
- EAGWON1%
- Mardingtop1%
- Open — no brand owns it (0%)
Demand
Alice Pack search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Alice Pack search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- alice pack75K/yr
- alice rucksack6K/yr
- alice backpack5K/yr
- medium alice pack4K/yr
- malice pack4K/yr
Reviews and returns
What reviews say buyers love and hate about Alice Pack
We read the reviews and the return reasons for every product selling here.
“Frame is a little flimsy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Alice Pack questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









