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Alabama Tumbler

Fail

Shoppers spend an estimated $47K a year here, so Alabama Tumbler is a Fail.

Flapen Score
45
45 / 100
Ranks 4,637 of 8,101 Sports & Outdoors niches · −2 vs the category median of 47
Market size
$47K/yr65K searches / yr
90-day growth
+85.2%search demand this quarter
Competition
70%top-5 click share · 9 brands · 14 sellers

Flapen Score

Alabama Tumbler against its category

The dotted line is the Sports & Outdoors average. Past it, Alabama Tumbler is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Alabama Tumbler market on Amazon at a glance

Shoppers on Amazon United States searched for Alabama Tumbler 65K times last year and spent an estimated $47K. The top 5 brands take 93% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +85.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.

Searches, last 12 months
65K
Growth, 90 days vs prior 90
+85.2%
Conversion, latest week
2.3%
Market size, estimated
$47Ka year
Peak month
December10.7× the quietest month
Top search term
alabama tumbler15K searches a year

02 · Price

A sale here is worth $31.36.

Listings sell for $31.36 on average, from $16.13 to $51.46. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $31.36 that is $0 to $3K a year per listing.

Average price
$31.36inside the $15 to $100 sweet spot
Price range
$16.13–$51.46
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 13.6% of listings are out of stock. The average listing ranks #262 within Home & Kitchen. It carries 1,551 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
94%
Out of stock, average day
13.6%
Average rank
#262in Home & Kitchen
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
1,551per listing
Listings tracked
18

04 · Newcomers

3 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
3Amazon's first-year sales bar
Average brand age
50 months

Products

Top Alabama Tumbler products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

14

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

5%

  • Brand 165%
  • Brand 29%
  • Brand 38%
  • Brand 47%
  • Brand 55%
  • Brand 62%
  • Open — no brand owns it (3 brands, 5%)

Demand

Alabama Tumbler search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 10.7×

Search terms

Top Alabama Tumbler search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • alabama tumbler15K/yr
  • alabama cup15K/yr
  • alabama frost buddy9K/yr
  • frost buddy alabama7K/yr
  • alabama cups6K/yr
  • alabama yeti5K/yr
  • alabama stanley cup4K/yr
  • frost buddy alabama crimson tide4K/yr

Reviews and returns

What reviews say buyers love and hate about Alabama Tumbler

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Temperature Retention”
1.9%of orders come back
“my cans or bottles didnt stay cold any longer than they normally would”
A buyer, on “Temperature Retention”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Alabama Tumbler questions

Answered from the same tracked data.