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Alabama Tumbler

a small market ($47K/yr) — Alabama Tumbler doesn't clear our bar today.

Flapen Score

45
Skip it

Ranks 4,637 of 8,101 Sports & Outdoors niches · −2 vs the category median of 47

Market size 12Growth 85Conversion 29Competition 26Returns 77Price range 95Avg price 95Brand share 17Review moat 49Quality gap 20
This niche Category average · 8,101 niches

Is Alabama Tumbler profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Alabama Tumbler is a $47K/yr Amazon United States market (65K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.

Alabama Tumbler: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +85.2% over the last 90 days and 2.3% of searches end in a purchase.

$47K

revenue / yr

Units sold / yr3K
Search volume / yr+85.2%65K
Conversion rate2.3%
Avg price$31.36

Who owns the niche?

The top 5 brands hold 93% of demand, so 7% of the market is open.

7%

open market share

Brands · sellers9 · 14
Top-5 product click share70%
Open market7%
Avg brand age50 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 18 products

Sponsored placement83%
New entrants (1y)7· 3 succeeded
Avg rating4.7★
Avg reviews1,551

Top Alabama Tumbler products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

$0$5K$9K$14K$19K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

14

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

5%

  • Frost Buddy65%
  • Logo Brands9%
  • Hydrapeak8%
  • Tervis7%
  • Simple Modern5%
  • Rico Industries2%
  • Open — no brand owns it (3 brands, 5%)

Alabama Tumbler demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume65KCVR2.3%Products18Brands9Top 5 Brands93%OOS Rate13.6%Rating4.7★Reviews1,551Avg BSR#262
5K4KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 10.7×

Top Alabama Tumbler search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • alabama tumbler15K/yr
  • alabama cup15K/yr
  • alabama frost buddy9K/yr
  • frost buddy alabama7K/yr
  • alabama cups6K/yr
  • alabama yeti5K/yr
  • alabama stanley cup4K/yr
  • frost buddy alabama crimson tide4K/yr

What reviews say buyers love and hate about Alabama Tumbler

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Quality-Overall19%

it seems to be a good quality cup especially for the price

Size-Overall15%

Love the fit

Temperature Retention12%

Keeps everything cold

Gifting Purpose9%

Gave as a gift

Advertised Vs Actual Product7%

Works as advertised

What buyers complain about

95% of reviews
Temperature Retention18%

my cans or bottles didnt stay cold any longer than they normally would

Product Condition9%

Only complain is the black cup looking like it was not even new

Value For Money9%

Dont pay full price or over pay for the collage sets

Leak-Proof9%

It Leaks

Drop/Impact Protection9%

Item came in flimsy envelope- absolutely no protection

Alabama Tumbler return rate & reasons

Why buyers send it back, as a share of all return requests.

1.9%

Return rate

69%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
44%
2Value For Money
19%
3Advertised Vs Actual Product
10%
4Color
8%
5Functionality-Overall
3%

Common Alabama Tumbler questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Alabama Tumbler 45/100 on Amazon United States — Skip it. The niche generates $47K/yr across 18 tracked products. 3 of 7 products launched in the last 360 days are still selling. Search demand moved +85.2% over the last 90 days.
Search demand for Alabama Tumbler on Amazon United States peaks in Nov–Dec, where the busiest month runs 10.7× the quietest.