alabama hat
Skip itWeak search conversion (1.7%) — this niche doesn't clear our bar today.
Avg price
Incredible$26.65avg listing price — sweet spot $15–$100
Review moat
Great201.14avg incumbent reviews — the moat a new listing must climb
Price range
Great$11.94–$44.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Growth
Good+37.3%90-day search growth — must beat 0% to launch
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Returns
Okay3.8%return rate — above 5% kills the launch gate
Market size
Okay$103K$103K/yr · 231K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, alabama hat is a $103K/yr Amazon United States market (231K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
alabama hat market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $107K–$133K
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #4,874
- Page quality
- 0%
- Prime
- 69%
- Sponsored
- 37%
- Out of stock
- 24.9%
- Avg brand age
- 50 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
27
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
46%
Top 20: 82%
Open market
17%
- Pro Sport Brand37%
- NCAA by Outerstuff19%
- The Game12%
- 476%
- C5 Sports5%
- Generic4%
- Open — no brand owns it (8 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +37.3% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 5.2×
Top alabama hat search terms
- alabama hat113K/yr
- alabama hats for men28K/yr
- alabama crimson tide hat31K/yr
- university of alabama hat7K/yr
- alabama hats11K/yr
- alabama baseball caps5K/yr
- alabama trucker hat7K/yr
- alabama crimson tide hats9K/yr
- bama hat5K/yr
- alabama baseball hat4K/yr
Top alabama hat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Alabama Crimson Tide Logo Cap Adjustable Hat (Crimson)
NCAA by Outerstuff$28.654.8★56 rev
The Game NCAA Licensed Alabama Crimson Tide Flat Brim Snapback Hat University of Alabama Game Day Hat
The Game$26.134.7★34 rev
Collegiate Vintage Design Adjustable Hats (US Alpha One Size Alabama Round Icon)
Pro Sport Brand$24.724.3★118 rev
Collegiate Primary Color Relaxed Fit Adjustable Hats (US Alpha One Size Alabama A)
Pro Sport Brand$24.594.6★86 rev
Collegiate Charcoal Team Logo Adjustable Hats (US Alpha One Size Alabama A)
Pro Sport Brand$24.874.6★43 rev
Newest
by launch date
Collegiate Primary Color Team Arch Adjustable Hats (US Alpha One Size Alabama Circle Icon)
Pro Sport Brand$24.6047 rev
The Game NCAA Licensed Alabama Crimson Tide Flat Brim Snapback Hat University of Alabama Game Day Hat
The Game$26.1334 rev
Collegiate Charcoal Team Logo Adjustable Hats (US Alpha One Size Alabama A)
Pro Sport Brand$24.8743 rev
Collegiate Charcoal Team Logo Adjustable Hats (US Alpha One Size Alabama Circle Icon)
Pro Sport Brand$25.1043 rev
Collegiate Mesh Offroad Adjustable Hats (US Alpha One Size Alabama A)
Pro Sport Brand$24.5199 rev
Trending
90-day click momentum
Collegiate White Team Color Adjustable Hats (US Alpha One Size Alabama A)
Pro Sport Brand$24.634.7★
Branded Bills Old Glory 5 Panel Rope Hats for Men Adjustable Baseball Cap USA Flag Snapback White/RWB
Branded Bills$44.644.6★
Collegiate Mesh Offroad Adjustable Hats (US Alpha One Size Alabama A)
Pro Sport Brand$24.514.2★
Collegiate Vintage Design Adjustable Hats (US Alpha One Size Alabama Round Icon)
Pro Sport Brand$24.724.3★
Collegiate Charcoal Team Logo Adjustable Hats (US Alpha One Size Alabama Circle Icon)
Pro Sport Brand$25.104.6★
What buyers say about alabama hat
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality”
“Finally found one to fit my little head”
“As shown”
“bright colors”
“Excellent Retro Style Ballcap”
“great price”
“Comfortable”
“Great looking, well made cap that is also adjustable”
“This was a gift”
“durable yet beautiful”
What buyers complain about
“Item picture does not match product at all”
“Crappy brand and quality doesnt even have the crimson”
“Crappy brand and quality doesnt even have the crimson”
“nothing works”
“Expensive grandson gift”
“Adjustable strap failure”
“Real stiff at first”
“Little high in the top of the hat so the fit isn't perfect”
“just crazy thin compared to my other ones”
“A little spendy”
Top return reasons
Common questions
- Is alabama hat profitable to sell on Amazon United States?
- The niche generates $103K/yr across 35 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +37.3%. Flapen's verdict: Skip it (49/100).
- How competitive is the alabama hat niche?
- 14 brands and 27 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in alabama hat?
- Top complaints mined from reviews: Advertised Vs Actual Product, Color, Quality-Overall. The return rate is 3.8%.
- When does demand for alabama hat peak?
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 5.2× the quietest.
- What does it cost to enter the alabama hat niche?
- Listings span $11.94–$44.64; the average listing price is $26.65 (sweet spot $15–$100). The average incumbent carries 201 reviews — the moat a new listing must climb.