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Alabama Hat

Fail

Buyers convert on only 1.7% of searches, so Alabama Hat is a Fail.

Flapen Score
49
49 / 100
Top 43% of 8,101 Sports & Outdoors niches · +2 vs the category median of 47
Market size
$103K/yr231K searches / yr
90-day growth
+37.3%search demand this quarter
Competition
46%top-5 click share · 14 brands · 27 sellers

Flapen Score

Alabama Hat against its category

The dotted line is the Sports & Outdoors average. Past it, Alabama Hat is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Alabama Hat market on Amazon at a glance

Shoppers on Amazon United States searched for Alabama Hat 231K times last year and spent an estimated $103K. The top 5 brands take 79% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 231K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +37.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $103K a year.

Searches, last 12 months
231K
Growth, 90 days vs prior 90
+37.3%
Conversion, latest week
1.7%
Market size, estimated
$103Ka year
Peak month
December5.2× the quietest month
Top search term
alabama hat113K searches a year

02 · Price

A sale here is worth $26.65.

Listings sell for $26.65 on average, from $11.94 to $44.64. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $26.65 that is $0 to $3K a year per listing.

Average price
$26.65inside the $15 to $100 sweet spot
Price range
$11.94–$44.64
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
3.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

37% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 24.9% of listings are out of stock. The average listing ranks #4,874 within Clothing Accessories. It carries 201 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
37%
Prime listings
69%
Out of stock, average day
24.9%
Average rank
#4,874in Clothing Accessories
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
201per listing
Listings tracked
35

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Alabama Hat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

27

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

46%

Top 20: 82%

Open market

17%

  • Brand 137%
  • Brand 219%
  • Brand 312%
  • Brand 46%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (8 brands, 17%)

Demand

Alabama Hat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 5.2×

Search terms

Top Alabama Hat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • alabama hat113K/yr
  • alabama hats for men28K/yr
  • alabama crimson tide hat31K/yr
  • university of alabama hat7K/yr
  • alabama hats11K/yr
  • alabama baseball caps5K/yr
  • alabama trucker hat7K/yr
  • alabama crimson tide hats9K/yr
  • bama hat5K/yr
  • alabama baseball hat4K/yr

Reviews and returns

What reviews say buyers love and hate about Alabama Hat

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Advertised Vs Actual Product”
3.8%of orders come back
“Item picture does not match product at all”
A buyer, on “Advertised Vs Actual Product”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Alabama Hat questions

Answered from the same tracked data.