How competitive is the Alabama Hat niche on Amazon United States?

14 brands and 27 sellers compete in Alabama Hat on Amazon United States. The top 5 Alabama Hat products take 46% of clicks and its top 5 brands hold 79% of demand.

What do buyers complain about in Alabama Hat?

Alabama Hat buyers on Amazon United States complain most about Advertised Vs Actual Product, Color, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 3.8%.

What does it cost to enter the Alabama Hat niche?

Alabama Hat sells for $26.65 on average on Amazon United States, inside our $15–$100 sweet spot. Listings span $11.94–$44.64. The average incumbent carries 201 reviews — the moat a new listing must climb.

Alabama Hat

weak search conversion (1.7%) — Alabama Hat doesn't clear our bar today.

Flapen Score

Skip it

Top 43% of 8,101 Sports & Outdoors niches · +2 vs the category median of 47

This niche Category average · 8,101 niches

Is Alabama Hat profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Alabama Hat is a $103K/yr Amazon United States market (231K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 49/100.

Alabama Hat: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +37.3% over the last 90 days and 1.7% of searches end in a purchase.

$103K

revenue / yr

Units sold / yr5K

Search volume / yr+37.3%231K

Conversion rate1.7%

Avg price$26.65

Who owns the niche?

The top 5 brands hold 79% of demand, so 21% of the market is open.

21%

open market share

Brands · sellers14 · 27

Top-5 product click share46%

Open market21%

Avg brand age50 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 35 products

Top Alabama Hat products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Alabama Crimson Tide Logo Cap Adjustable Hat (Crimson)

Price: $28.65
Rating: 4.8/5
Reviews: 56
Age: 9y ago

The Game NCAA Licensed Alabama Crimson Tide Flat Brim Snapback Hat University of Alabama Game Day Hat

Price: $26.13
Rating: 4.7/5
Reviews: 34
Age: 1y ago

Collegiate Vintage Design Adjustable Hats (US Alpha One Size Alabama Round Icon)

Price: $24.72
Rating: 4.3/5
Reviews: 118
Age: 1y ago

Collegiate Primary Color Relaxed Fit Adjustable Hats (US Alpha One Size Alabama A)

Price: $24.59
Rating: 4.6/5
Reviews: 86
Age: 1y ago

Collegiate Charcoal Team Logo Adjustable Hats (US Alpha One Size Alabama A)

Price: $24.87
Rating: 4.6/5
Reviews: 43
Age: 1y ago

Newest

by launch date

Collegiate Primary Color Team Arch Adjustable Hats (US Alpha One Size Alabama Circle Icon)

Price: $24.60
Rating: 4.7/5
Reviews: 47
Age: 1y ago

The Game NCAA Licensed Alabama Crimson Tide Flat Brim Snapback Hat University of Alabama Game Day Hat

Price: $26.13
Rating: 4.7/5
Reviews: 34
Age: 1y ago

Collegiate Charcoal Team Logo Adjustable Hats (US Alpha One Size Alabama A)

Price: $24.87
Rating: 4.6/5
Reviews: 43
Age: 1y ago

Collegiate Charcoal Team Logo Adjustable Hats (US Alpha One Size Alabama Circle Icon)

Price: $25.10
Rating: 4.6/5
Reviews: 43
Age: 1y ago

Collegiate Mesh Offroad Adjustable Hats (US Alpha One Size Alabama A)

Price: $24.51
Rating: 4.2/5
Reviews: 99
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

46%

Top 20: 82%

Open market

17%

Pro Sport Brand37%
NCAA by Outerstuff19%
The Game12%
476%
C5 Sports5%
Generic4%
Open — no brand owns it (8 brands, 17%)

Alabama Hat demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume231KCVR1.7%Products35Brands14Top 5 Brands79%OOS Rate24.9%Rating4.6★Reviews201Avg BSR#4,874

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 5.2×

Top Alabama Hat search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

alabama hat113K/yr +36.9%1.4% conv.
alabama hats for men28K/yr +42.7%0.8% conv.
alabama crimson tide hat31K/yr +62.7%1.1% conv.
university of alabama hat7K/yr +26.9%1.9% conv.
alabama hats11K/yr +19.1%0.4% conv.
alabama baseball caps5K/yr +25.1%2.0% conv.
alabama trucker hat7K/yr +48.1%0.3% conv.
alabama crimson tide hats9K/yr +11.5%0.3% conv.
bama hat5K/yr +18.1%1.0% conv.
alabama baseball hat4K/yr +92.6%1.5% conv.

What reviews say buyers love and hate about Alabama Hat

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews

Quality-Overall38%

“Excellent quality”

Size-Overall17%

“Finally found one to fit my little head”

Advertised Vs Actual Product10%

“As shown”

Color7%

“bright colors”

Shape/Style5%

“Excellent Retro Style Ballcap”

What buyers complain about

84% of reviews

Advertised Vs Actual Product14%

“Item picture does not match product at all”

Color12%

“Crappy brand and quality doesnt even have the crimson”

Quality-Overall9%

“Crappy brand and quality doesnt even have the crimson”

Functionality-Overall9%

“nothing works”

Gifting Purpose9%

“Expensive grandson gift”

Alabama Hat return rate & reasons

Why buyers send it back, as a share of all return requests.

3.8%

Return rate

86%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

59%

2Color

14%

3Shape/Style

4Advertised Vs Actual Product

5Value For Money

Common Alabama Hat questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Alabama Hat 49/100 on Amazon United States — Skip it. The niche generates $103K/yr across 35 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved +37.3% over the last 90 days.