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Alabama Coffee Mug

brand-locked demand (top 5 brands take 100% of clicks) — Alabama Coffee Mug doesn't clear our bar today.

Flapen Score

40
Skip it

Ranks 6,016 of 8,101 Sports & Outdoors niches · −7 vs the category median of 47

Market size 4Growth 40Conversion 44Competition 49Returns 75Price range 78Avg price 86Brand share 0Review moat 82Quality gap 23
This niche Category average · 8,101 niches

Is Alabama Coffee Mug profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Alabama Coffee Mug is a $17K/yr Amazon United States market (25K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 40/100.

Alabama Coffee Mug: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +12.1% over the last 90 days and 3.5% of searches end in a purchase.

$17K

revenue / yr

Units sold / yr1K
Search volume / yr+12.1%25K
Conversion rate3.5%
Avg price$19.38

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 18
Top-5 product click share56%
Open market0%
Avg brand age55 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 16 products

Sponsored placement88%
New entrants (1y)2· 0 succeeded
Avg rating4.6★
Avg reviews363

Top Alabama Coffee Mug products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

$0$2K$3K$5K$7K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

18

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

56%

Top 20: 100%

Open market

0%

  • Logo Brands29%
  • RFSJ INC.28%
  • The Memory Company21%
  • Rico Industries14%
  • Hydrapeak8%

Alabama Coffee Mug demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume25KCVR3.5%Products16Brands5Top 5 Brands100%OOS Rate12.0%Rating4.6★Reviews363Avg BSR#343
500300Spike '26Jan '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Top Alabama Coffee Mug search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • alabama coffee mug14K/yr
  • alabama mug7K/yr
  • alabama coffee cup4K/yr

What reviews say buyers love and hate about Alabama Coffee Mug

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews
Quality-Overall21%

the cup is well made

Leak-Proof9%

no leaks and roll tide

Strength9%

it's very sturdy

Design-Overall9%

I like the design

Advertised Vs Actual Product9%

Looks exactly as pictured

What buyers complain about

67% of reviews
Size-Overall67%

The mug is actually bigger than I thought it would be

Alabama Coffee Mug return rate & reasons

Why buyers send it back, as a share of all return requests.

2.0%

Return rate

33%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Defective Material/Parts
27%
2Size-Overall
27%
3Scratch Resistance
7%
4Durability
7%
5Engraving/Paint/Sublimation
7%

Common Alabama Coffee Mug questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Alabama Coffee Mug 40/100 on Amazon United States — Skip it. The niche generates $17K/yr across 16 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved +12.1% over the last 90 days.
Alabama Coffee Mug buyers on Amazon United States complain most about Size-Overall, the themes mined from the niche's reviews. Its return rate is 2.0%.