Is aj styles action figures profitable to sell on Amazon United States?

The niche generates $74K/yr across 28 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -50.6%. Flapen's verdict: Skip it (33/100).

How competitive is the aj styles action figures niche?

5 brands and 146 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in aj styles action figures?

Top complaints mined from reviews: Value For Money, Durability, Size-Overall. The return rate is 1.3%.

When does demand for aj styles action figures peak?

Demand peaks in Feb–Mar–Dec; the busiest month runs 2.3× the quietest.

What does it cost to enter the aj styles action figures niche?

Listings span $13.54–$179.97; the average listing price is $41.39 (sweet spot $15–$100). The average incumbent carries 294 reviews — the moat a new listing must climb.

aj styles action figures

Skip it

Soft demand (-50.6% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible$41.39

avg listing price — sweet spot $15–$100

Returns

Great1.3%

return rate — above 5% kills the launch gate

Review moat

Great293.71

avg incumbent reviews — the moat a new listing must climb

Price range

Good$13.54–$179.97

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Market size

Bad$74K

$74K/yr · 153K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Growth

Bad-50.6%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, aj styles action figures is a $74K/yr Amazon United States market (153K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar–Dec. Verdict: Skip it — 33/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

aj styles action figures market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $83K–$103K; units × avg price
Conversion rate: 1.2%
Avg BSR: #15,130
Page quality: 0%
Prime: 75%
Sponsored: 18%
Out of stock: 14.0%
Avg brand age: 45 months
Avg seller age: 146 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 rising

Sellers

146

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

58%

Top 20: 91%

Open market

Mattel86%
WWE9%
GENERIC3%
Funko2%
FREAKTOYZ1%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -50.6% search growth over the last 90 days.

Peak months: Feb, Mar, Dec · busiest ÷ quietest = 2.3×

Open Trend

Top aj styles action figures search terms

aj styles action figures66K/yr -52.9%1.1% conv.
kevin owens action figure20K/yr -22.0%2.4% conv.
aj styles21K/yr -67.3%1.3% conv.
wwe action figures aj styles12K/yr -51.2%0.4% conv.
wwe aj styles action figure9K/yr -47.5%0.5% conv.
aj styles ultimate edition5K/yr -47.8%0.3% conv.
wwe action figures kevin owens4K/yr -16.9%0.9% conv.
kevin owens5K/yr -12.3%2.1% conv.
wwe aj styles5K/yr -65.9%0.0% conv.
wwe kevin owens action figure3K/yr -50.5%1.1% conv.

All search terms

Top aj styles action figures products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Mattel WWE Elite Action Figure & Accessories Series #116 6-inch Collectible AJ Styles with 25 Articulation Points & Swappable Hands

Mattel$24.614.6★74 rev

Mattel WWE Elite Action Figure & Accessories Series #116 6-inch Collectible Kevin Owens with 25 Articulation Points & Swappable Hands

Mattel$31.974.6★460 rev

Mattel WWE AJ Styles Action Figure Main Event Series #154 6-inch Collectible with 10 Articulation Points & Life-Like Look

Mattel$19.424.7★360 rev

Mattel WWE Kevin Owens Action Figure Main Event Series #163 6-inch Collectible Superstar with 14 Articulation Points & Life-Like Look

Mattel$13.544.9★60 rev

WWE Aj Styles Elite Series #77 Deluxe Action Figure with Realistic Facial Detailing Iconic Ring Gear & Accessories

WWE$72.344.6★329 rev

Newest

by launch date

Funko Pop! WWE: AJ Styles - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Sports Fans - Model Figure for Collectors and Display

Funko$17.018 rev

3mo ago

Mattel WWE Kevin Owens Action Figure Main Event Series #163 6-inch Collectible Superstar with 14 Articulation Points & Life-Like Look

Mattel$13.5460 rev

5mo ago

WWE Ultimate Edition AJ Styles

FREAKTOYZ$70.533 rev

5mo ago

Aj Styles Tshirt The Phenomenal One Era Gift T-Shirt Tee Shirt for Man Woman Black

GENERIC$19.991 rev

6mo ago

Mattel WWE Main Event Showdown Action Figures 2-Pack with Accessory Series #22 Cody Rhodes vs AJ Styles Collectible Set 6-inch

Mattel$30.78111 rev

1y ago

What buyers say about aj styles action figures

What buyers praise and complain about, mined from review topics.

What buyers love

Collectibles25%

“Add to the Collection”

Value For Money17%

“I got a good price, too”

Quality-Overall11%

“Good quality”

Gifting Purpose11%

“my grandson was excited on Christmas when he open my gift”

Fun/Entertainment Experience10%

“great toy”

Advertised Vs Actual Product8%

“product as pictured”

Strength8%

“Sturdy and still has all his body parts”

What buyers complain about

Value For Money44%

“Hooray for wasting money”

Durability17%

“Leg broke asap out of package”

Size-Overall11%

“very small for the huge price”

Top return reasons

Value For Money18%

Advertised Vs Actual Product18%

Defective Material/Parts16%

Product Condition12%

Size-Overall9%

Degree Of Motion9%

Quality-Overall6%

Gifting Purpose4%

Connectivity-Overall3%

Shape/Style3%

Common questions

Is aj styles action figures profitable to sell on Amazon United States?: The niche generates $74K/yr across 28 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -50.6%. Flapen's verdict: Skip it (33/100).
How competitive is the aj styles action figures niche?: 5 brands and 146 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in aj styles action figures?: Top complaints mined from reviews: Value For Money, Durability, Size-Overall. The return rate is 1.3%.
When does demand for aj styles action figures peak?: Demand peaks in Feb–Mar–Dec; the busiest month runs 2.3× the quietest.
What does it cost to enter the aj styles action figures niche?: Listings span $13.54–$179.97; the average listing price is $41.39 (sweet spot $15–$100). The average incumbent carries 294 reviews — the moat a new listing must climb.