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Airex Balance Pads

Fail

The top 5 brands take 95% of clicks, so Airex Balance Pads is a Fail.

Flapen Score
46
46 / 100
Ranks 4,344 of 8,101 Sports & Outdoors niches · −1 vs the category median of 47
Market size
$1.1M/yr688K searches / yr
90-day growth
+2.8%search demand this quarter
Competition
76%top-5 click share · 7 brands · 13 sellers

Flapen Score

Airex Balance Pads against its category

The dotted line is the Sports & Outdoors average. Past it, Airex Balance Pads is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Airex Balance Pads market on Amazon at a glance

Shoppers on Amazon United States searched for Airex Balance Pads 688K times last year and spent an estimated $1.1M. The top 5 brands take 95% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 688K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months
688K
Growth, 90 days vs prior 90
+2.8%
Conversion, latest week
4.2%
Market size, estimated
$1.1Ma year
Peak month
May3.8× the quietest month
Top search term
balance pad234K searches a year

02 · Price

A sale here is worth $36.74.

Listings sell for $36.74 on average, from $15.50 to $93.91. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At $36.74 that is $73K to $92K a year per listing.

Average price
$36.74inside the $15 to $100 sweet spot
Price range
$15.50–$93.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
2,000–2,500
Revenue per listing a year
$73K–$92K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #18 within Balance Trainers. It carries 5,027 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
82%
Out of stock, average day
0.4%
Average rank
#18in Balance Trainers
Average rating
4.71 starsAmazon United States average 4.42 stars
Average reviews
5,027per listing
Listings tracked
11

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Airex Balance Pads products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

13

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

2%

  • Brand 157%
  • Brand 220%
  • Brand 39%
  • Brand 45%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (1 brand, 2%)

Demand

Airex Balance Pads search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KPrime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 3.8×

Search terms

Top Airex Balance Pads search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • balance pad234K/yr
  • airex balance pads58K/yr
  • foam balance pad50K/yr
  • foam pads for exercise36K/yr
  • balance pads for physical therapy46K/yr
  • airex pad33K/yr
  • airex27K/yr
  • exercise pad31K/yr
  • balance cushion18K/yr
  • prosourcefit exercise balance pad17K/yr

Reviews and returns

What reviews say buyers love and hate about Airex Balance Pads

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Balance/Stability”
14%of negative reviews mention “Hard Feel”
1.8%of orders come back
“It is not as soft as the one at PT”
A buyer, on “Hard Feel”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Airex Balance Pads questions

Answered from the same tracked data.