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Airbow

Fail

The top 5 brands take 100% of clicks, so Airbow is a Fail.

Flapen Score
39
39 / 100
Ranks 6,237 of 8,101 Sports & Outdoors niches · −8 vs the category median of 47
Market size
$312K/yr80K searches / yr
90-day growth
+76.1%search demand this quarter
Competition
79%top-5 click share · 5 brands · 31 sellers

Flapen Score

Airbow against its category

The dotted line is the Sports & Outdoors average. Past it, Airbow is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Airbow market on Amazon at a glance

Shoppers on Amazon United States searched for Airbow 80K times last year and spent an estimated $312K. All 5 brands take every click. Demand peaks in Jul–Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +76.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $312K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
+76.1%
Conversion, latest week
0.8%
Market size, estimated
$312Ka year
Peak month
November2.4× the quietest month
Top search term
benjamin airbow18K searches a year

02 · Price

A sale here is worth $474.85.

Listings sell for $474.85 on average, from $30.83 to $1050.37. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $474.85 that is $0 to $47K a year per listing.

Average price
$474.85above the $15 to $100 sweet spot
Price range
$30.83–$1050.37
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$47K
Returns
4.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

58% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #186 within Archery. It carries 158 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
75%
Out of stock, average day
9.1%
Average rank
#186in Archery
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
158per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Airbow products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

31

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Brand 176%
  • Brand 214%
  • Brand 34%
  • Brand 43%
  • Brand 52%
  • Open — no brand owns it (0%)

Demand

Airbow search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul, Oct, Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Airbow search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • benjamin airbow18K/yr
  • air javelin9K/yr
  • airbow12K/yr
  • air javelin pro11K/yr
  • umarex air javelin7K/yr
  • air bow12K/yr
  • air javelin arrow gun4K/yr
  • air bow rifle for hunting6K/yr
  • benjamin air bow799/yr
  • benjamin pioneer airbow arrows223/yr

Reviews and returns

What reviews say buyers love and hate about Airbow

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Ease Of Use”
38%of negative reviews mention “Noise Level”
4.0%of orders come back
“It is loud about same as 22 lr with sub sonic”
A buyer, on “Noise Level”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Airbow questions

Answered from the same tracked data.