How competitive is the Airbow niche on Amazon United States?

5 brands and 31 sellers compete in Airbow on Amazon United States. The top 5 Airbow products take 79% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Airbow?

Airbow buyers on Amazon United States complain most about Noise Level, Material Quality, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 4.0%.

What does it cost to enter the Airbow niche?

Airbow sells for $474.85 on average on Amazon United States, outside our $15–$100 sweet spot. Listings span $30.83–$1050.37. The average incumbent carries 158 reviews — the moat a new listing must climb.

Airbow

brand-locked demand (top 5 brands take 100% of clicks) — Airbow doesn't clear our bar today.

Signals High Price

Flapen Score

Skip it

Ranks 6,237 of 8,101 Sports & Outdoors niches · −8 vs the category median of 47

This niche Category average · 8,101 niches

Is Airbow profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Airbow is a $312K/yr Amazon United States market (80K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Oct–Nov–Dec. Verdict: Skip it — 39/100.

Airbow: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +76.1% over the last 90 days and 0.8% of searches end in a purchase.

$312K

revenue / yr

Units sold / yr500

Search volume / yr+76.1%80K

Conversion rate0.8%

Avg price$474.85

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers5 · 31

Top-5 product click share79%

Open market0%

Avg brand age64 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 12 products

Top Airbow products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Umarex AirJavelin CO2 Arrow Gun Air Rifle with 3 Carbon Fiber Arrows

Price: $151.08
Rating: 4.6/5
Reviews: 661
Age: 6y ago

Umarex AirJavelin Pro PCP Arrow Gun Air Rifle with 3 Carbon Fiber Arrows

Price: $299.71
Rating: 3.3/5
Reviews: 28
Age: 4y ago

Umarex AirSaber PCP Powered Arrow Gun Air Rifle with 3 Carbon Fiber Arrows

Price: $353.79
Rating: 4.5/5
Reviews: 278
Age: 6y ago

Umarex AirJavelin FishR Bow Fishing Arrow Airgun Air Rifle with Arrow

Price: $450.34
Rating: 4.7/5
Reviews: 8
Age: 2y ago

Benjamin BPABMX Airbow M600 Package

Price: $1050.37
Rating: 4.4/5
Reviews: 12
Age: 2y ago

Newest

by launch date

Barnett Expedition 385 Hunting Crossbow - Compact Fast 385fps Adjustable Butt Stock Veil Camo Triggertech Trigger 4x32 Scope Aluminum Flight Track Headhunter Bolts with CCD.

Price: $466.37
Rating: 3.4/5
Reviews: 16
Age: 2y ago

Benjamin BPAB 450 Airbow

Price: $633.73
Rating: 5.0/5
Reviews: 1
Age: 2y ago

Umarex AirJavelin FishR Bow Fishing Arrow Airgun Air Rifle with Arrow

Price: $450.34
Rating: 4.7/5
Reviews: 8
Age: 2y ago

Benjamin BPABMX Airbow M600 Package

Price: $1050.37
Rating: 4.4/5
Reviews: 12
Age: 2y ago

EXCALIBUR Micro Extreme Accurate Lightweight Compact CeaseFire Safety Hunting Archery Crossbow - Scope Rings 4 Quill 16.5 Arrows 4-Arrow Quiver Included

Price: $882.13
Rating: 5.0/5
Reviews: 2
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

Umarex76%
Benjamin14%
Excalibur4%
BARNETT3%
SAS2%
Open — no brand owns it (0%)

Airbow demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume80KCVR0.8%Products12Brands5Top 5 Brands100%OOS Rate9.1%Rating4.4★Reviews158Avg BSR#186

Peak months: Jul, Oct, Nov, Dec · busiest ÷ quietest = 2.4×

Top Airbow search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

benjamin airbow18K/yr +36.0%0.0% conv.
air javelin9K/yr +265.7%0.3% conv.
airbow12K/yr +74.1%0.1% conv.
air javelin pro11K/yr +56.3%0.3% conv.
umarex air javelin7K/yr +218.6%0.7% conv.
air bow12K/yr +4.1%0.1% conv.
air javelin arrow gun4K/yr +544.4%0.4% conv.
air bow rifle for hunting6K/yr -5.2%0.3% conv.
benjamin air bow799/yr -10.1%0.0% conv.
benjamin pioneer airbow arrows223/yr +254.6%0.0% conv.

What reviews say buyers love and hate about Airbow

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews

Ease Of Use17%

“Remove the stock-makes it easier to transport”

Safety Standards17%

“Used properly it's safe”

Fun/Entertainment Experience17%

“Works great it's fun to shoot”

Suitability Beginner17%

“fun to use - Im just a beginner”

Measurement/Reading Accuracy8%

“with decent accuracy”

What buyers complain about

87% of reviews

Noise Level38%

“It is loud about same as 22 lr with sub sonic”

Material Quality21%

“plastic”

Quality-Overall13%

“Factory scope is junk”

Value For Money8%

“Not worth the cost”

Assembly/Installation8%

“It comes unassembled with confusing directions and warnings”

Airbow return rate & reasons

Why buyers send it back, as a share of all return requests.

4.0%

Return rate

41%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

35%

2Leak-Proof

17%

3Functionality-Overall

14%

4Compatibility-Overall

5Defective Material/Parts

Common Airbow questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Airbow 39/100 on Amazon United States — Skip it. The niche generates $312K/yr across 12 tracked products. Search demand moved +76.1% over the last 90 days.