Is agility poles profitable to sell on Amazon United States?

The niche generates $343K/yr across 18 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +11.9%. Flapen's verdict: Worth a look (54/100).

How competitive is the agility poles niche?

16 brands and 25 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 71% of demand.

What do buyers complain about in agility poles?

Top complaints mined from reviews: Durability, Strength, Quality-Overall. The return rate is 2.0%.

When does demand for agility poles peak?

Demand peaks in Aug; the busiest month runs 1.8× the quietest.

What does it cost to enter the agility poles niche?

Listings span $20.24–$149.42; the average listing price is $55.70 (sweet spot $15–$100). The average incumbent carries 166 reviews — the moat a new listing must climb.

agility poles

Worth a look

Shows a thin review moat (166 avg reviews), but a concentrated shelf (top 5 take 67% of clicks) keeps it on the watch list.

Review moat

Great166.39

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$55.70

avg listing price — sweet spot $15–$100

Returns

Great2.0%

return rate — above 6% kills the launch gate

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Price range

Good$20.24–$149.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Market size

Good$343K

$343K/yr · 220K searches

Growth

Okay+11.9%

90-day search growth — must beat 0% to launch

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

According to Flapen's Amazon United States niche tracking, agility poles is a $343K/yr Amazon United States market (220K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Aug. Verdict: Worth a look — 54/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

agility poles market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: $334K–$446K; units × avg price
Launch success: 20%; 1 of 5 new (360d)
Conversion rate: 2.8%
Avg BSR: #128
Page quality: 0%
Prime: 89%
Sponsored: 83%
Out of stock: 11.4%
Avg brand age: 40 months
Avg seller age: 189 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

25%

GHB20%
CTYYPYUYU20%
SMTPDT18%
Suprwin8%
Qufiona5%
Haootadiy4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +11.9% search growth over the last 90 days.

Peak months: Aug · busiest ÷ quietest = 1.8×

Open Trend

Top agility poles search terms

agility poles96K/yr +16.1%0.4% conv.
soccer poles22K/yr +21.9%0.5% conv.
soccer agility poles20K/yr +7.4%0.5% conv.
soccer training poles17K/yr +12.7%0.7% conv.
soccer poles for training16K/yr -13.2%0.4% conv.
agility sticks9K/yr +0.0%0.1% conv.
agility poles soccer10K/yr +14.9%0.5% conv.
training poles6K/yr +16.4%0.3% conv.
soccer sticks7K/yr +9.2%0.5% conv.
agility training poles5K/yr +3.5%0.7% conv.

All search terms

Top agility poles products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

GHB Speed Agility Training Equipment 6 Agility Poles 20ft Agility Ladder 12 Disc Cones Resistance Parachute Jump Rope 4 Resistance Bands Soccer Training Poles for Speed Agility Training

GHB$44.584.6★448 rev

SMTPDT Soccer Agility Training Equipment: 6 Soccer Agility Poles 20ft Agility Ladder 10 Soccer Cones 1 Jump Rope. Soccer Training Poles for Speed Training Agility Training

SMTPDT$43.124.4★249 rev

CTYYPYUYU 6 Pack Soccer Agility Poles 5 FT Adjustable Speed and Agility Training Equipment with Steel Ground Nails Outdoors (Yellow)

CTYYPYUYU$30.004.4★22 rev

Suprwin Soccer Agility Poles Speed Sport Training Equipment for Soccer Basketball FootballSpeed Jump Poles Training Equipment for Athletes/Adult

Suprwin$20.244.1★37 rev

Qufiona Agility Poles 6 Pack 4.9FT Metal Soccer Training Poles Adjustable Agility Hurdles Training Equipment

Qufiona$32.715.0★18 rev

Newest

by launch date

Nbguigdstr 6 Pcs 5 FT Adjustable Agility Training Poles for Soccer Basketball Football Horse Dog-Speed and Agility Training Equipment Sports Training Poles with Rubber Bases and Bag (red)

Nbguigdstr$54.4092 rev

5mo ago

Qufiona Agility Poles 6 Pack 4.9FT Metal Soccer Training Poles Adjustable Agility Hurdles Training Equipment

Qufiona$32.7118 rev

5mo ago

CTYYPYUYU 6 Pack Soccer Agility Poles 5 FT Adjustable Speed and Agility Training Equipment with Steel Ground Nails Outdoors (Orange)

CTYYPYUYU$29.9022 rev

7mo ago

CTYYPYUYU 6 Pack Soccer Agility Poles 5 FT Adjustable Speed and Agility Training Equipment with Steel Ground Nails Outdoors (Blue)

CTYYPYUYU$30.0422 rev

7mo ago

CTYYPYUYU 6 Pack Soccer Agility Poles 5 FT Adjustable Speed and Agility Training Equipment with Steel Ground Nails Outdoors (Yellow)

CTYYPYUYU$30.0022 rev

10mo ago

What buyers say about agility poles

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Good quality”

Durability10%

“They are super durable”

Adjustability/Rotatability/Reclining10%

“I really like that theyre adjustable”

Exercise/Sports Suitability9%

“Great Training Tool for All Skill Levels”

Value For Money8%

“Great for the price”

Weight Light4%

“If using on grass bag is lightweight and allows for quick and easy set up”

Ease Of Use4%

“easy to use”

Storage Capacity4%

“storage made easy with the included”

Efficiency4%

“They work fine for light use: easy setup on soft ground, good visibility, and adjustable height is handy for different drills or animals”

Fun/Entertainment Experience4%

“And, its pretty fun”

What buyers complain about

Durability16%

“Breaks on contact”

Strength10%

“Poles break easily”

Quality-Overall10%

“Poles are junk”

Material Quality9%

“They are cheap fiberglass that splinters in you hands”

Value For Money7%

“were one of the reasons I ordered this because they are pretty expensive by themselves”

Zipper Quality5%

“Bag for product arrived with broken zipper”

Comfort-Overall5%

“Very uncomfortable feeling”

Product Condition5%

“Product Looked Used”

Connectivity-Overall3%

“The threaded connections do not stay tightened”

Design-Overall2%

“Terrible construction”

Top return reasons

Defective Material/Parts19%

Advertised Vs Actual Product13%

Quality-Overall8%

Strength8%

Durability7%

Material Quality7%

Assembly/Installation7%

Value For Money6%

Functionality-Overall3%

Product Condition3%

Common questions

Is agility poles profitable to sell on Amazon United States?: The niche generates $343K/yr across 18 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +11.9%. Flapen's verdict: Worth a look (54/100).
How competitive is the agility poles niche?: 16 brands and 25 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 71% of demand.
What do buyers complain about in agility poles?: Top complaints mined from reviews: Durability, Strength, Quality-Overall. The return rate is 2.0%.
When does demand for agility poles peak?: Demand peaks in Aug; the busiest month runs 1.8× the quietest.
What does it cost to enter the agility poles niche?: Listings span $20.24–$149.42; the average listing price is $55.70 (sweet spot $15–$100). The average incumbent carries 166 reviews — the moat a new listing must climb.