Ab Mat
FailThe top 5 products take 82% of clicks, so Ab Mat is a Fail.
- Flapen Score
- 43 / 100Ranks 5,224 of 8,101 Sports & Outdoors niches · −4 vs the category median of 4743
- Market size
- $231K/yr153K searches / yr
- 90-day growth
- +8.3%search demand this quarter
- Competition
- 82%top-5 click share · 8 brands · 9 sellers
Flapen Score
Ab Mat against its category
The dotted line is the Sports & Outdoors average. Past it, Ab Mat is stronger. Inside it, weaker.
Market
The Ab Mat market on Amazon at a glance
Shoppers on Amazon United States searched for Ab Mat 153K times last year and spent an estimated $231K. The top 5 brands take 93% of clicks. Demand peaks in Sep. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 6.0% of those searches ended in a purchase.
Shoppers searched for this 153K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved +8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $231K a year.
- Searches, last 12 months
- 153K
- Growth, 90 days vs prior 90
- +8.3%
- Conversion, latest week
- 6.0%
- Market size, estimated
- $231Ka year
- Peak month
- September1.6× the quietest month
- Top search term
- ab mat75K searches a year
02 · Price
A sale here is worth $24.99.
Listings sell for $24.99 on average, from $15.28 to $45.04. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At $24.99 that is $19K to $25K a year per listing.
- Average price
- $24.99inside the $15 to $100 sweet spot
- Price range
- $15.28–$45.04
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $19K–$25K
- Returns
- 2.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #159 within Accessories. It carries 3,816 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 7.7%
- Average rank
- #159in Accessories
- Average rating
- 4.50 starsAmazon United States average 4.42 stars
- Average reviews
- 3,816per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Ab Mat products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
9
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
5%
- Brand 134%
- Brand 234%
- Brand 314%
- Brand 47%
- Brand 53%
- Brand 63%
- Open — no brand owns it (2 brands, 5%)
Demand
Ab Mat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep · busiest ÷ quietest = 1.6×
Search terms
Top Ab Mat search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ab mat75K/yr
- abmat25K/yr
- ab mats for sit up16K/yr
- ab pad9K/yr
- sit up pad9K/yr
- abmat sit up mat8K/yr
- ab mat pivot pad2K/yr
- sit up cushion4K/yr
- ab matt3K/yr
- rogue abmat3K/yr
Reviews and returns
What reviews say buyers love and hate about Ab Mat
We read the reviews and the return reasons for every product selling here.
“Missing strap”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ab Mat questions
Answered from the same tracked data.