Ab Mat
a concentrated shelf (top 5 take 82% of clicks) — Ab Mat doesn't clear our bar today.
Flapen Score
Ranks 5,224 of 8,101 Sports & Outdoors niches · −4 vs the category median of 47
Is Ab Mat profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Ab Mat is a $231K/yr Amazon United States market (153K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Sep. Verdict: Skip it — 43/100.
Ab Mat: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +8.3% over the last 90 days and 6.0% of searches end in a purchase.
$231K
revenue / yr
Who owns the niche?
The top 5 brands hold 93% of demand, so 7% of the market is open.
7%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 11 products
Top Ab Mat products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
SPRI Ab Mat - Workout Mat Accessory for Abdominal Exercises Sit-Ups Crunches Push-Ups Core Training and More - Portable Padded Shaped Mat with Curved Back Support for Toning Abs Black
- Price
- $16.27
- Rating
- 4.6/5
- Reviews
- 774
- Age
- 4y ago
POWER GUIDANCE Ab Exercise Mat - Sit Up Pad - Abdominal & Core Trainer Mat for Full Range of Motion Ab Workouts
- Price
- $22.42
- Rating
- 4.6/5
- Reviews
- 5,599
- Age
- 9y ago
POWER GUIDANCE Ab Exercise Mat - Sit Up Pad - Abdominal & Core Trainer Mat for Full Range of Motion Ab Workouts
- Price
- $32.68
- Rating
- 4.6/5
- Reviews
- 5,599
- Age
- 5y ago
Rage Fitness Abdominal Mat Ab Mat Core Trainer Crossfit Core Workouts Sit ups Crunches - Workouts Included
- Price
- $15.29
- Rating
- 4.7/5
- Reviews
- 1,991
- Age
- 10y ago
Yes4All Abdominal Exercise Pads Foldable Ab Workout Equipment for Home Gym Core Training & Back Stretching Sit Up Mat for Floor Exercises Red
- Price
- $15.69
- Rating
- 4.6/5
- Reviews
- 2,582
- Age
- 6y ago
Trending
90-day click momentum
Yes4All Abdominal Exercise Pads Foldable Ab Workout Equipment for Home Gym Core Training & Back Stretching Sit Up Mat for Floor Exercises with Tailbone Orange
- Price
- $19.74
- Rating
- 4.4/5
- Reviews
- 4,437
- Age
- 9y ago
Retrospec Solana Yoga Mat 1 Thick w/Nylon Strap for Men & Women - Non Slip Exercise Mat for Home Yoga Pilates Stretching Floor & Fitness Workouts - Black
- Price
- $38.94
- Rating
- 4.5/5
- Reviews
- 14,558
- Age
- 5y ago
JFIT Abdominal Sit Up Pad with Contoured Design
- Price
- $15.28
- Rating
- 4.0/5
- Reviews
- 26
- Age
- 5y ago
POWER GUIDANCE Ab Exercise Mat - Sit Up Pad - Abdominal & Core Trainer Mat for Full Range of Motion Ab Workouts
- Price
- $22.42
- Rating
- 4.6/5
- Reviews
- 5,599
- Age
- 9y ago
POWER GUIDANCE Ab Exercise Mat - Sit Up Pad - Abdominal & Core Trainer Mat for Full Range of Motion Ab Workouts
- Price
- $32.68
- Rating
- 4.6/5
- Reviews
- 5,599
- Age
- 5y ago
Newest
by launch dateSPRI Ab Mat - Workout Mat Accessory for Abdominal Exercises Sit-Ups Crunches Push-Ups Core Training and More - Portable Padded Shaped Mat with Curved Back Support for Toning Abs Black
- Price
- $16.27
- Rating
- 4.6/5
- Reviews
- 774
- Age
- 4y ago
ABMAT Sit Up Mat- Premium Foam Abmat - The Original Abdominal and Core Trainer Mat for Full Range of Motion Sit ups Crunches and Ab Workouts
- Price
- $45.04
- Rating
- 4.6/5
- Reviews
- 137
- Age
- 4y ago
Retrospec Solana Yoga Mat 1 Thick w/Nylon Strap for Men & Women - Non Slip Exercise Mat for Home Yoga Pilates Stretching Floor & Fitness Workouts - Black
- Price
- $38.94
- Rating
- 4.5/5
- Reviews
- 14,558
- Age
- 5y ago
JFIT Abdominal Sit Up Pad with Contoured Design
- Price
- $15.28
- Rating
- 4.0/5
- Reviews
- 26
- Age
- 5y ago
POWER GUIDANCE Ab Exercise Mat - Sit Up Pad - Abdominal & Core Trainer Mat for Full Range of Motion Ab Workouts
- Price
- $32.68
- Rating
- 4.6/5
- Reviews
- 5,599
- Age
- 5y ago
Competition: brands, sellers & click share
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
Brands
8 falling
Sellers
9
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
5%
- POWER GUIDANCE34%
- SPRI34%
- Yes4All14%
- Rage Fitness7%
- JFIT3%
- Athlos Fitness3%
- Open — no brand owns it (2 brands, 5%)
Ab Mat demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Sep · busiest ÷ quietest = 1.6×
Top Ab Mat search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- ab mat75K/yr
- abmat25K/yr
- ab mats for sit up16K/yr
- ab pad9K/yr
- sit up pad9K/yr
- abmat sit up mat8K/yr
- ab mat pivot pad2K/yr
- sit up cushion4K/yr
- ab matt3K/yr
- rogue abmat3K/yr
What reviews say buyers love and hate about Ab Mat
What buyers mention most, as a share of all reviews.
What buyers love
81% of reviews“Comfortable”
“Great mat”
“I also like that its thick enough to cushion my knees and back”
“Comfortable pad”
“Perfect for my home gym”
What buyers complain about
63% of reviews“Missing strap”
“Too hard and thick”
“It cracks to much”
“Wish it was a little softer”
“Older reviews say it was too stiff so not sure if they changed something recently”
Ab Mat return rate & reasons
Why buyers send it back, as a share of all return requests.
2.7%
Return rate
36%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Ab Mat questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
