ab crunch machine
Worth a lookShows a fragmented shelf (top 5 take 31% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great31%top-5 click share — an open shelf
Returns
Great1.6%return rate — above 6% kills the launch gate
Market size
Great$1.3M$1.3M/yr · 898K searches
Brand share
Great53%top-5 brand share — no brand owns this niche
Avg price
Good$107.72avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,275.93avg incumbent reviews — the moat a new listing must climb
Growth
Bad-14.8%90-day search growth — must beat 0% to launch
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Price range
Bad$10.72–$1760.54cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, ab crunch machine is a $1.3M/yr Amazon United States market (898K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Mar–Jul. Verdict: Worth a look — 58/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- $1.3M–$1.6M
- units × avg price
- Launch success
- 77%
- 17 of 22 new (360d)
- Conversion rate
- 1.4%
- Avg BSR
- #112
- Page quality
- 0%
- Prime
- 77%
- Sponsored
- 95%
- Out of stock
- 11.4%
- Avg brand age
- 30 months
- Avg seller age
- 173 days
Competition
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
41 rising
Sellers
67
Top-5 brand share
53%
Top 20: 88%
Top-5 click share
31%
Top 20: 70%
Open market
43%
- MERACH23%
- YOLEO9%
- RELIFE REBUILD YOUR LIFE9%
- Fitlaya Fitness6%
- DERACY6%
- MAGIC BB4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.8% search growth over the last 90 days.Peak months: Mar, Jul · busiest ÷ quietest = 1.7×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 60 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MERACH Ab Machine Ab Workout Equipment Adjustable Ab Trainer Machine for Abs Workout at Home Gym Foldable Knee Protection Abdominal Trainer for Stomach Workout (Pink)
MERACH$68.034.5★2,182 rev
RELIFE REBUILD YOUR LIFE AB Workout Machine Adjustable Ab Trainer Machine Foldable Ab Cruncher Strength Training Equipment for Home Gym Full Body Workout Equipment 440 LBS
RELIFE REBUILD YOUR LIFE$70.534.5★425 rev
YOLEO Adjustable Weight Bench for Home Gym ASTM-Certified 827LBS 98% Pre-Assembled Foldable Gym Bench with 84 Positions Incline Decline Flat Wider Seat
YOLEO$77.804.6★8,924 rev
MERACH Ab Machine Adjustable Ab Trainer Machine AB Workout Equipment for Home Gym Independent Dual Tracks for Mountain Climber Foldable for Home Exercise Load Capacity 440 LBS (Black)
MERACH$121.774.7★363 rev
Fitlaya Fitness ab machine ab workout equipment for home gym Height Adjustable ab trainer foldable fitness equipment.
Fitlaya Fitness$104.574.4★2,610 rev
Newest
by launch date
DUMOS Ab Workout Equipment for Home Gym Exercise Machine Abs Trainer Full Body Fitness System Adjustable for Abdominal Stomach Training LCD Display Knee Protection White&Pink
DUMOS$41.5120 rev
Mikolo Leg Extension and Curl Machine Adjustable Leg Curl Machine for Home Gym Seated Leg Extension and Lying Leg Curl Machine Leg Workout Equipment with 1:1 Resistance System Red
Mikolo$442.4754 rev
Ab Machine Adjustable Core Trainer with 3 Resistance Levels Sit Up Exercise Equipment with Support Handles & Cushioned Pad to Reduce Back Strain Low-Impact Home Gym Gear for All Ages (Grey)
Leyeve$70.2029 rev
Abdominal Workout Bench Adjustable Ab Machine for Home Gym Multi-Functional Exercise Bench for Full Body Workout
Garvee$74.070 rev
NEWBULIG Ab Machine Adjustable Ab Trainer for Home Gym Foldable Abdominal Workout Equipment with LCD Display Knee Protection Core Exercise Machine Pink/White
NEWBULIG$39.3463 rev
Trending
90-day click momentum
BAOKALER Dual Track Fitness Ab Machine Ab Cruncher Adjustable Height Waist Trainer Foldable Home Gym Equipment with 4 Adjustable Resistance Levels and Resistance Bands
BAOKALER$94.744.7★
Bear Crawling Machine Workout for Core Training
Calcy Ssay$190.394.2★
Ab Machine Adjustable Core Trainer with 3 Resistance Levels Sit Up Exercise Equipment with Support Handles & Cushioned Pad to Reduce Back Strain Low-Impact Home Gym Gear for All Ages (Grey)
Leyeve$70.204.8★
Sunny Health & Fitness 4D Vibration Plate Exercise Machine with Remote Fitboard Vibration Plate Premium Total Body Shaker Platform for Toning Sculpting & Recovery SF-VP822058
Sunny Health & Fitness$305.524.1★
NEWBULIG Ab Machine Adjustable Ab Trainer for Home Gym Foldable Abdominal Workout Equipment with LCD Display Knee Protection Core Exercise Machine Pink/White
NEWBULIG$39.344.0★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“The build quality is impressive”
“Good for the money”
“Easy to move”
“A very good exercise machine”
“As described”
“It works”
“it is reasonably comfortable”
“Durable material”
“Also folds up for easy storage”
“Great size”
What buyers complain about
“very short”
“very cheap quality”
“Not sturdy”
“could not set up easily”
“Comes apart easily”
“NO MANUAL”
“Hurts”
“Its extremely noisy”
“NOT as described”
“Not functional”
Top return reasons
Common questions
- Is ab crunch machine profitable to sell on Amazon United States?
- The niche generates $1.3M/yr across 60 tracked products. 17 of 22 products launched in the last 360 days are still selling. 90-day search growth is -14.8%. Flapen's verdict: Worth a look (58/100).
- How competitive is the ab crunch machine niche?
- 41 brands and 67 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 53% of demand.
- What do buyers complain about in ab crunch machine?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 1.6%.
- When does demand for ab crunch machine peak?
- Demand peaks in Mar–Jul; the busiest month runs 1.7× the quietest.
- What does it cost to enter the ab crunch machine niche?
- Listings span $10.72–$1760.54; the average listing price is $107.72 (sweet spot $15–$100). The average incumbent carries 1,276 reviews — the moat a new listing must climb.
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