How competitive is the Aaron Judge niche on Amazon United States?

18 brands and 76 sellers compete in Aaron Judge on Amazon United States. The top 5 Aaron Judge products take 43% of clicks and its top 5 brands hold 69% of demand.

What do buyers complain about in Aaron Judge?

Aaron Judge buyers on Amazon United States complain most about Size-Overall, Color, Value For Money, the themes mined from the niche's reviews. Its return rate is 1.6%.

What does it cost to enter the Aaron Judge niche?

Aaron Judge sells for $30.39 on average on Amazon United States, inside our $15–$100 sweet spot. Listings span $9.31–$104.45. The average incumbent carries 256 reviews — the moat a new listing must climb.

Aaron Judge

Aaron Judge shows a sweet-spot price point ($30.39 avg), but strong incumbent ratings (4.7★) keeps it on the watch list.

Signals Low Review Barrier

Flapen Score

Worth a look

Top 39% of 8,101 Sports & Outdoors niches · +3 vs the category median of 47

This niche Category average · 8,101 niches

Is Aaron Judge profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Aaron Judge is a $83K/yr Amazon United States market (130K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 50/100.

Aaron Judge: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +1.1% over the last 90 days and 2.1% of searches end in a purchase.

$83K

revenue / yr

Units sold / yr4K

Search volume / yr+1.1%130K

Conversion rate2.1%

Avg price$30.39

Who owns the niche?

The top 5 brands hold 69% of demand, so 31% of the market is open.

31%

open market share

Brands · sellers18 · 76

Top-5 product click share43%

Open market31%

Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 32 products

Top Aaron Judge products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Funko POP! MLB: Yankees Aaron Judge - Collectable Vinyl Figure - Gift Idea - Official Merchandise - for Kids & Adults - Sports Fans - Model Figure for Collectors and Display

Price: $22.59
Rating: 4.8/5
Reviews: 307
Age: 2y ago

MLBPA Aaron Judge Boys 3-Pack Tank Top Set -14

Price: $29.95
Rating: 0.0/5
Reviews: 0
Age: 7mo ago

Outerstuff Aaron Judge New York Yankees MLB NFL Kids Youth 8-20 White Home Player Jersey (14-16)

Price: $79.02
Rating: 4.6/5
Reviews: 128
Age: 4y ago

Outerstuff Aaron Judge New York Yankees MLB Kids Youth 8-20 Official Player Name & Number Jersey T-Shirt (US Numeric Size: 10-12 Regular Navy)

Price: $31.43
Rating: 4.7/5
Reviews: 53
Age: 2y ago

Epic Collectibles Pop Baseball: NY Yankees - Aaron Judge Vinyl Figure

Price: $24.96
Rating: 5.0/5
Reviews: 5
Age: 2mo ago

Newest

by launch date

Epic Collectibles Pop Baseball: NY Yankees - Aaron Judge Vinyl Figure

Price: $24.96
Rating: 5.0/5
Reviews: 5
Age: 2mo ago

Bioworld MLBPA Aaron Judge Judge 99 Mens Blue Sleep Pajama Pants-Large

Price: $24.12
Rating: 5.0/5
Reviews: 3
Age: 6mo ago

Bioworld MLB Player Association Aaron Judge #99 Flat-Bill Trucker Cap

Price: $22.02
Rating: 5.0/5
Reviews: 3
Age: 6mo ago

MLBPA Aaron Judge Boys 3-Pack Tank Top Set -14

Price: $29.95
Rating: 0.0/5
Reviews: 0
Age: 7mo ago

MLBPA Aaron Judge Boys 3-Pack Tank Top Set -8

Price: $29.26
Rating: 0.0/5
Reviews: 0
Age: 7mo ago

Competition: brands, sellers & click share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

18 flat

Sellers

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

43%

Top 20: 82%

Open market

27%

Funko21%
Bioworld18%
Outerstuff18%
Epic Collectibles7%
Wenhbeirg5%
POP4%

Aaron Judge demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume130KCVR2.1%Products32Brands18Top 5 Brands69%OOS Rate11.3%Rating4.7★Reviews256Avg BSR#3,471

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.2×

Top Aaron Judge search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

aaron judge82K/yr +5.9%1.2% conv.
aaron judge funko pop18K/yr -20.7%5.3% conv.
aaron judge bobblehead12K/yr +39.2%1.3% conv.
yankees funko pop8K/yr -10.2%1.7% conv.
derek jeter funko pop5K/yr -15.3%0.6% conv.
aaron judge signed baseball3K/yr +4.5%0.7% conv.
funko pop aaron judge3K/yr -25.6%3.9% conv.

What reviews say buyers love and hate about Aaron Judge

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews

Gifting Purpose19%

“Perfect gift for my grandson”

Quality-Overall18%

“Great quality, arrives in perfect condition”

Taste-Overall7%

“it tastes amazing just like any big league chew gum”

Color7%

“Very colorful and sturdy”

Size-Overall6%

“Easy fit”

What buyers complain about

90% of reviews

Size-Overall33%

“Poor sizing”

Color14%

“Blue is more navy than royal blue”

Value For Money12%

“Overall not worth the cost”

Durability7%

“The clasp broke 1 month after he started wearing it”

Sleeve Fit5%

“the sleeves were shorter then I expected”

Aaron Judge return rate & reasons

Why buyers send it back, as a share of all return requests.

1.6%

Return rate

83%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

52%

2Color

3Advertised Vs Actual Product

4Length

5Defective Material/Parts

Common Aaron Judge questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Aaron Judge 50/100 on Amazon United States — Worth a look. The niche generates $83K/yr across 32 tracked products. 0 of 10 products launched in the last 360 days are still selling. Search demand moved +1.1% over the last 90 days.