9 square in the air
Skip itPricing outside the sweet spot ($526.63 avg) — this niche doesn't clear our bar today.
Growth
Incredible+111.8%90-day search growth — must beat 0% to launch
Review moat
Great163.86avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$289K$289K/yr · 94K searches
Returns
Okay3.9%return rate — above 5% kills the launch gate
Brand share
Bad92%top-5 brand share — brand-locked demand
Competition
Bad79%top-5 click share — a locked-up shelf
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Price range
Bad$35.58–$1498.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad$526.63avg listing price — sweet spot $15–$100
According to Flapen's Amazon United States niche tracking, 9 square in the air is a $289K/yr Amazon United States market (94K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in May–Jun–Jul. Verdict: Skip it — 41/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
9 square in the air market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $263K–$395K
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #1,167
- Page quality
- 0%
- Prime
- 29%
- Sponsored
- 50%
- Out of stock
- 1.0%
- Avg brand age
- 41 months
- Avg seller age
- 156 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 rising
Sellers
10
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
4%
- 9 Square in the Air32%
- Castle Sports26%
- SWOOC22%
- Generic8%
- Castlesquares4%
- ORLIX4%
- Open — no brand owns it (2 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +111.8% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 4.0×
Top 9 square in the air search terms
- 9 square game25K/yr
- 9 square in the air30K/yr
- 9 square23K/yr
- nine square8K/yr
- nine square outdoor game8K/yr
Top 9 square in the air products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
9 Square in The Air: Original and Best. Height Adjustable & Portable for All Skill Levels. Great for Families Churches Schools and Camps.
9 Square in the Air$895.484.4★58 rev
Castle Sports 9 Square Game Indoor Outdoor Giant Portable Metal Waterproof Quick Setup - Backyard Beach School Camp Lawn Yard Games Fun Activity for Family Kids Teens & Adults
Castle Sports$673.104.4★51 rev
Swooc Games - Premium Rustic Ring Toss Game (All Weather) - Easy Setup & Extra Games Included - Outdoor Ring Toss Game for Adults and Kids - Yard Activity For Adults - Oversized Lawn Activity Rope Set
SWOOC$35.584.4★1,639 rev
4 Square in the Air. Height Adjustable & Portable. Suitable for All Skill Levels. Great for Families Churches Schools Camps. Fun & Community Building.
9 Square in the Air$355.415.0★3 rev
9 Square Game Set - Indoor Outdoor Giant Portable Metal Frame & Net Waterproof Quick Setup - Backyard Beach School Camp Lawn Yard Games Fun Activity for Family Kids Teens & Adults
Castlesquares$749.323.0★1 rev
Newest
by launch date
9 Square Game Set for Schools Churches & Families - Sky Grid Classic
Generic$636.675 rev
9 Square Game Set for Schools Churches & Families - Sky Grid Classic
Generic$647.585 rev
9 Square Game | Outdoor & Indoor Fun for Families Teens & Adults | Giant Portable Waterproof Quick Setup
Volley Squares$596.760 rev
Adjustable 9 Square Game Set for Schools Churches & Families Sky Grid Pro
Generic$796.754 rev
Granny Pants Yard Game Outdoor Party Game Funny Lawn Game for Adults Family Reunions & Group Events 4 Giant Pants with 36 Bouncy Balls & 4 Pumps Gift for Kids & Adults (Children Size (60 x 80 cm))
ORLIX$54.018 rev
Trending
90-day click momentum9 Square Game | Outdoor & Indoor Fun for Families Teens & Adults | Giant Portable Waterproof Quick Setup
Volley Squares$596.760.0★
9 Square Game Set for Schools Churches & Families - Sky Grid Classic
Generic$636.674.7★
Adjustable 9 Square Game Set for Schools Churches & Families Sky Grid Pro
Generic$796.755.0★
9 Square Game Set for Schools Churches & Families - Sky Grid Classic
Generic$647.584.7★
Granny Pants Yard Game Outdoor Party Game Funny Lawn Game for Adults Family Reunions & Group Events 4 Giant Pants with 36 Bouncy Balls & 4 Pumps Gift for Kids & Adults (Children Size (60 x 80 cm))
ORLIX$54.014.4★
What buyers say about 9 square in the air
What buyers praise and complain about, mined from review topics.What buyers love
“Fun for the whole family”
“Great quality & easy to assembly”
“We have used it as several outings and it is easy to assemble and dismantle”
“This particular set is very nice because it's so portable”
“Good Value”
“There is a nice bag for easy storage”
“along with the durability”
“Product is as advertised”
“It is nice wood and rope material”
“is height adjustable”
What buyers complain about
“not all adults can fit it”
“Did not stay inflated enough to use”
“Patch 7 pin hole leaks and still leaking”
“The axes were pretty much broken in two days for the price that is being charged you would think the quality would be better”
“a little flimsy”
“Attachment issues”
“It is cheep plastic junk”
“Sadly I waited too long to put it together after purchasing this”
“The axes were pretty much broken in two days for the price that is being charged you would think the quality would be better”
“they're a bit difficult to use as the nozzle doesn't stay in the ball”
Top return reasons
Common questions
- Is 9 square in the air profitable to sell on Amazon United States?
- The niche generates $289K/yr across 14 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +111.8%. Flapen's verdict: Skip it (41/100).
- How competitive is the 9 square in the air niche?
- 8 brands and 10 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in 9 square in the air?
- Top complaints mined from reviews: Size-Overall, Inflation/Deflation, Leak-Proof. The return rate is 3.9%.
- When does demand for 9 square in the air peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 4.0× the quietest.
- What does it cost to enter the 9 square in the air niche?
- Listings span $35.58–$1498.99; the average listing price is $526.63 (sweet spot $15–$100). The average incumbent carries 164 reviews — the moat a new listing must climb.