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9 Square in the Air

pricing outside the sweet spot ($526.63 avg) — 9 Square in the Air doesn't clear our bar today.

Flapen Score

41
Skip it

Ranks 5,763 of 8,101 Sports & Outdoors niches · −6 vs the category median of 47

Market size 51Growth 95Conversion 7Competition 18Returns 39Price range 4Avg price 0Brand share 19Review moat 92Quality gap 52
This niche Category average · 8,101 niches

Is 9 Square in the Air profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 9 Square in the Air is a $289K/yr Amazon United States market (94K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in May–Jun–Jul. Verdict: Skip it — 41/100.

9 Square in the Air: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +111.8% over the last 90 days and 0.6% of searches end in a purchase.

$289K

revenue / yr

Units sold / yr750
Search volume / yr+111.8%94K
Conversion rate0.6%
Avg price$526.63

Who owns the niche?

The top 5 brands hold 92% of demand, so 8% of the market is open.

8%

open market share

Brands · sellers8 · 10
Top-5 product click share79%
Open market8%
Avg brand age41 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 14 products

Sponsored placement50%
New entrants (1y)5· 3 succeeded
Avg rating4.4★
Avg reviews164

Top 9 Square in the Air products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

$0$29K$58K$87K$115K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

8 rising

Sellers

10

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

4%

  • 9 Square in the Air32%
  • Castle Sports26%
  • SWOOC22%
  • Generic8%
  • Castlesquares4%
  • ORLIX4%
  • Open — no brand owns it (2 brands, 4%)

9 Square in the Air demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume94KCVR0.6%Products14Brands8Top 5 Brands92%OOS Rate1.0%Rating4.4★Reviews164Avg BSR#1,167
4K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 4.0×

Top 9 Square in the Air search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • 9 square game25K/yr
  • 9 square in the air30K/yr
  • 9 square23K/yr
  • nine square8K/yr
  • nine square outdoor game8K/yr

What reviews say buyers love and hate about 9 Square in the Air

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Fun/Entertainment Experience36%

Fun for the whole family

Quality-Overall13%

Great quality & easy to assembly

Assembly/Installation9%

We have used it as several outings and it is easy to assemble and dismantle

Portability5%

This particular set is very nice because it's so portable

Value For Money5%

Good Value

What buyers complain about

74% of reviews
Size-Overall13%

not all adults can fit it

Inflation/Deflation11%

Did not stay inflated enough to use

Leak-Proof9%

Patch 7 pin hole leaks and still leaking

Quality-Overall9%

The axes were pretty much broken in two days for the price that is being charged you would think the quality would be better

Strength8%

a little flimsy

9 Square in the Air return rate & reasons

Why buyers send it back, as a share of all return requests.

3.9%

Return rate

61%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
45%
2Value For Money
7%
3Quality-Overall
5%
4Advertised Vs Actual Product
5%
5Inflation/Deflation
5%

Common 9 Square in the Air questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 9 Square in the Air 41/100 on Amazon United States — Skip it. The niche generates $289K/yr across 14 tracked products. 3 of 5 products launched in the last 360 days are still selling. Search demand moved +111.8% over the last 90 days.
Search demand for 9 Square in the Air on Amazon United States peaks in May–Jun–Jul, where the busiest month runs 4.0× the quietest.