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700x40c bike tire

Worth a look

Shows a thin review moat (74 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 18Growth 80Conversion 33Competition 72Returns 61Price range 90Avg price 94Brand share 59Review moat 96Quality gap 38

Review moat

Incredible74.45

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$46.83

avg listing price — sweet spot $15–$100

Price range

Great$16.79–$105.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Great+71.4%

90-day search growth — must beat 0% to launch

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Returns

Good2.6%

return rate — above 5% kills the launch gate

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Market size

Bad$71K

$71K/yr · 58K searches

According to Flapen's Amazon United States niche tracking, 700x40c bike tire is a $71K/yr Amazon United States market (58K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 58/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

700x40c bike tire market data

Units sold / yr
1K–2K
avg 0–100/product
Revenue / yr
$59K–$70K
units × avg price
Conversion rate
2.6%
Avg BSR
#1,030
Page quality
0%
Prime
93%
Sponsored
78%
Out of stock
5.7%
Avg brand age
73 months
Avg seller age
144 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 flat

Sellers

62

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

42%

Top 20: 81%

Open market

24%

  • Maxxis25%
  • Fincci15%
  • MOHEGIA15%
  • YunSCM8%
  • Hycline7%
  • MAKELEN6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +71.4% search growth over the last 90 days.
3K2KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 3.1×

Top 700x40c bike tire search terms

  • 700x40c bike tire30K/yr
  • 700 x 40c bike tires9K/yr
  • 700x40c tire8K/yr
  • 700x40 gravel tires4K/yr
  • gravel tires 700c x 404K/yr
  • 42-622 700x40c tire3K/yr
All search terms

Top 700x40c bike tire products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$3K8%$6K12%$9K16%$11K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about 700x40c bike tire

What buyers praise and complain about, mined from review topics.

What buyers love

Wheel Quality20%

“Good quality tires”

Quality-Overall20%

“SO far these tires are great”

Size-Overall12%

“The tires and tubes fit my rims perfectly”

Value For Money10%

“Great value”

Assembly/Installation6%

“Easy to install”

Friction6%

“Fit perfect and have a lot of traction”

Durability5%

“and durability”

Advertised Vs Actual Product3%

“As advertised”

Strength3%

“Not flimsy”

Design-Overall3%

“Excellent construction”

What buyers complain about

Quality-Overall34%

“More cheap low quality stuff for sale”

Assembly/Installation15%

“Difficult to install”

Size-Overall10%

“Not a good fit”

Durability7%

“They may break on your first usage”

Flexibility6%

“They seem to ride lumpy”

Ease Of Use3%

“Somewhat tricky to implement because of the form”

Thickness2%

“thin”

Mounting2%

“hard to mount on 700c rim for me”

Weight Heavy1%

“they are on the heavy side”

Top return reasons

Size-Overall52%
Advertised Vs Actual Product16%
Product Condition7%
Leak-Proof6%
Defective Material/Parts6%
Value For Money3%
Quality-Overall2%
Functionality-Overall2%
Assembly/Installation1%
Color1%

Common questions

Is 700x40c bike tire profitable to sell on Amazon United States?
The niche generates $71K/yr across 40 tracked products. 3 of 12 products launched in the last 360 days are still selling. 90-day search growth is +71.4%. Flapen's verdict: Worth a look (58/100).
How competitive is the 700x40c bike tire niche?
15 brands and 62 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 70% of demand.
What do buyers complain about in 700x40c bike tire?
Top complaints mined from reviews: Quality-Overall, Assembly/Installation, Size-Overall. The return rate is 2.6%.
When does demand for 700x40c bike tire peak?
Demand peaks in May–Jun–Jul–Aug; the busiest month runs 3.1× the quietest.
What does it cost to enter the 700x40c bike tire niche?
Listings span $16.79–$105.44; the average listing price is $46.83 (sweet spot $15–$100). The average incumbent carries 74 reviews — the moat a new listing must climb.