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700x28c Tire

700x28c Tire shows a sweet-spot price point ($65.45 avg), but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list.

Flapen Score

52
Worth a look

Top 32% of 8,101 Sports & Outdoors niches · +5 vs the category median of 47

Market size 52Growth 72Conversion 36Competition 58Returns 55Price range 56Avg price 88Brand share 19Review moat 55Quality gap 33
This niche Category average · 8,101 niches

Is 700x28c Tire profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 700x28c Tire is a $320K/yr Amazon United States market (168K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 52/100.

700x28c Tire: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +55.3% over the last 90 days and 2.9% of searches end in a purchase.

$320K

revenue / yr

Units sold / yr5K
Search volume / yr+55.3%168K
Conversion rate2.9%
Avg price$65.45

Who owns the niche?

The top 5 brands hold 93% of demand, so 7% of the market is open.

7%

open market share

Brands · sellers12 · 95
Top-5 product click share50%
Open market7%
Avg brand age62 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 33 products

Sponsored placement97%
New entrants (1y)7· 2 succeeded
Avg rating4.5★
Avg reviews1,318

Top 700x28c Tire products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

$0$13K$26K$38K$51K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

95

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

50%

Top 20: 87%

Open market

6%

  • Continental78%
  • Lukasports5%
  • MIMIRACLE4%
  • MICHELIN3%
  • Vittoria2%
  • YunSCM1%
  • Open — no brand owns it (6 brands, 6%)

700x28c Tire demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume168KCVR2.9%Products33Brands12Top 5 Brands93%OOS Rate1.4%Rating4.5★Reviews1,318Avg BSR#540
5K3KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.4×

Top 700x28c Tire search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • 700x28c tire66K/yr
  • road bike tires 700x28c15K/yr
  • 700 x 28c road bike tires14K/yr
  • 700x28c tires12K/yr
  • bike tires 700 x 28c8K/yr
  • 700x30c bike tire11K/yr
  • gatorskins 700x288K/yr
  • continental ultra sport5K/yr
  • 700x28c5K/yr
  • 700x28c bike tire4K/yr

What reviews say buyers love and hate about 700x28c Tire

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Value For Money21%

Good value

Wheel Quality21%

Good tires, ride well

Quality-Overall18%

Good quality

Durability6%

Strong and durable

Size-Overall5%

Good fit

What buyers complain about

59% of reviews
Size-Overall16%

its a big one

Quality-Overall11%

Poor quality control

Durability11%

Side walls crack

Defective Material/Parts3%

These tires are defective

Advertised Vs Actual Product3%

Missing 2nd tire only on came as the pictures stated

700x28c Tire return rate & reasons

Why buyers send it back, as a share of all return requests.

2.8%

Return rate

73%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
48%
2Advertised Vs Actual Product
14%
3Value For Money
10%
4Color
6%
5Defective Material/Parts
4%

Common 700x28c Tire questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 700x28c Tire 52/100 on Amazon United States — Worth a look. The niche generates $320K/yr across 33 tracked products. 2 of 7 products launched in the last 360 days are still selling. Search demand moved +55.3% over the last 90 days.
Search demand for 700x28c Tire on Amazon United States peaks in May–Jun–Jul, where the busiest month runs 2.4× the quietest.