Is 700x28c tire profitable to sell on Amazon United States?

The niche generates $320K/yr across 33 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is +55.3%. Flapen's verdict: Worth a look (52/100).

How competitive is the 700x28c tire niche?

12 brands and 95 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in 700x28c tire?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 2.8%.

When does demand for 700x28c tire peak?

Demand peaks in May–Jun–Jul; the busiest month runs 2.4× the quietest.

What does it cost to enter the 700x28c tire niche?

Listings span $31.02–$154.20; the average listing price is $65.45 (sweet spot $15–$100). The average incumbent carries 1,318 reviews — the moat a new listing must climb.

700x28c tire

Worth a look

Shows a sweet-spot price point ($65.45 avg), but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list.

Avg price

Great$65.45

avg listing price — sweet spot $15–$100

Growth

Good+55.3%

90-day search growth — must beat 0% to launch

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Price range

Good$31.02–$154.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,318.03

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.8%

return rate — above 5% kills the launch gate

Market size

Good$320K

$320K/yr · 168K searches

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Bad93%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, 700x28c tire is a $320K/yr Amazon United States market (168K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 52/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

700x28c tire market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $262K–$327K; units × avg price
Conversion rate: 2.9%
Avg BSR: #540
Page quality: 0%
Prime: 97%
Sponsored: 97%
Out of stock: 1.4%
Avg brand age: 62 months
Avg seller age: 145 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

50%

Top 20: 87%

Open market

Continental78%
Lukasports5%
MIMIRACLE4%
MICHELIN3%
Vittoria2%
YunSCM1%
Open — no brand owns it (6 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +55.3% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.4×

Open Trend

Top 700x28c tire search terms

700x28c tire66K/yr +60.1%1.6% conv.
road bike tires 700x28c15K/yr +49.2%1.3% conv.
700 x 28c road bike tires14K/yr +65.8%1.4% conv.
700x28c tires12K/yr +80.2%1.1% conv.
bike tires 700 x 28c8K/yr +70.1%1.1% conv.
700x30c bike tire11K/yr +16.4%0.1% conv.
gatorskins 700x288K/yr +36.6%5.7% conv.
continental ultra sport5K/yr +65.9%0.7% conv.
700x28c5K/yr +110.6%1.4% conv.
700x28c bike tire4K/yr +79.0%1.5% conv.

All search terms

Top 700x28c tire products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Continental Ultra Sport III - Black - Road Bike Tire | Versatile Road Tire with Modern Tread Design - E25 Ebike Rated - PureGrip 700x28 2 Pack

Continental$57.874.7★1,251 rev

Continental Gatorskin - Road Bike Tire | Tough Urban & Touring Tire for Daily Riding - PolyX Breaker Duraskin 2 Pack (Black) (700x28)

Continental$113.054.7★6,409 rev

Continental Ultra Sport III - Road Bike Tire | Versatile Road Tire with Modern Tread Design - E25 Ebike Rated - PureGrip 2 Pack (Black) (700x28)

Continental$59.804.6★1,463 rev

Continental Ultra Sport III - Road Bike Tire | Versatile Road Tire with Modern Tread Design - E25 Ebike Rated - PureGrip 2 Pack (Black/Brown) (700x28)

Continental$64.654.6★1,463 rev

Continental Gatorskin Black Edition - Road Bike Tire | Tough Tire for Daily Riding - PolyX Breaker Duraskin 2 Pack (Black) (700x28)

Continental$117.654.7★440 rev

Newest

by launch date

Lukasports 2Pcs 700x28c Tire Road Bike Tires 700x28c and Inner Tubes Folding Replacement Tires with 2PCS Tire levers Tire Liners and Repair Tool Puncture-Resistant Bicycle Tires for City Road

Lukasports$32.1330 rev

4mo ago

2-Pack 700x28c Road Bike Folding Tires 60TPI 110PSI with 2-Pack Tubes

MIMIRACLE$46.4613 rev

5mo ago

2-Pack 700x28c Road Bike Folding Tires 60TPI 110PSI with 2-Pack Tubes

MIMIRACLE$45.2813 rev

5mo ago

Continental Grand Prix - Road Bike Tire | Road Tire Built for Every Ride - BlackChili 700x28C Black/Transparent

Continental$65.116 rev

6mo ago

2-PCS 700C Bike Tires 700x28C/28-622 Floding Puncture Proof Road Bike Tires Replacement with 2 Inner Tubes Presta Valve & Tire Levers for Road Bicycle

Gesinikad$45.8320 rev

7mo ago

What buyers say about 700x28c tire

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money21%

“Good value”

Wheel Quality21%

“Good tires, ride well”

Quality-Overall18%

“Good quality”

Durability6%

“Strong and durable”

Size-Overall5%

“Good fit”

Soft Feel5%

“being smooth”

Grip5%

“Good looking, great road grip”

Comfort-Overall2%

“more comfortable”

Advertised Vs Actual Product2%

“Far better than expected”

Assembly/Installation2%

“the installation was easy”

What buyers complain about

Size-Overall16%

“its a big one”

Quality-Overall11%

“Poor quality control”

Durability11%

“Side walls crack”

Defective Material/Parts3%

“These tires are defective”

Advertised Vs Actual Product3%

“Missing 2nd tire only on came as the pictures stated”

Wheel Quality3%

“Tire damaged after 1 ride”

Ease Of Use3%

“Was hard to put on”

Color3%

“wrong color”

Value For Money2%

“Not inexpensive,”

Hard Feel2%

“which felt rough”

Top return reasons

Size-Overall48%

Advertised Vs Actual Product14%

Value For Money10%

Color6%

Defective Material/Parts4%

Functionality-Overall3%

Product Condition2%

Quality-Overall2%

Grip1%

Leak-Proof1%

Common questions

Is 700x28c tire profitable to sell on Amazon United States?: The niche generates $320K/yr across 33 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is +55.3%. Flapen's verdict: Worth a look (52/100).
How competitive is the 700x28c tire niche?: 12 brands and 95 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in 700x28c tire?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 2.8%.
When does demand for 700x28c tire peak?: Demand peaks in May–Jun–Jul; the busiest month runs 2.4× the quietest.
What does it cost to enter the 700x28c tire niche?: Listings span $31.02–$154.20; the average listing price is $65.45 (sweet spot $15–$100). The average incumbent carries 1,318 reviews — the moat a new listing must climb.