Skip to content

700x23c Tires Road Bike

brand-locked demand (top 5 brands take 96% of clicks) — 700x23c Tires Road Bike doesn't clear our bar today.

Flapen Score

49
Skip it

Top 43% of 8,101 Sports & Outdoors niches · +2 vs the category median of 47

Market size 31Growth 80Conversion 45Competition 31Returns 82Price range 65Avg price 91Brand share 11Review moat 45Quality gap 37
This niche Category average · 8,101 niches

Is 700x23c Tires Road Bike profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 700x23c Tires Road Bike is a $140K/yr Amazon United States market (69K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in May–Jun–Jul–Sep. Verdict: Skip it — 49/100.

700x23c Tires Road Bike: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +73.6% over the last 90 days and 3.6% of searches end in a purchase.

$140K

revenue / yr

Units sold / yr3K
Search volume / yr+73.6%69K
Conversion rate3.6%
Avg price$56.03

Who owns the niche?

The top 5 brands hold 96% of demand, so 4% of the market is open.

4%

open market share

Brands · sellers7 · 54
Top-5 product click share67%
Open market4%
Avg brand age74 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 16 products

Sponsored placement100%
New entrants (1y)1· 0 succeeded
Avg rating4.5★
Avg reviews1,993

Top 700x23c Tires Road Bike products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

$0$14K$28K$42K$56K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

54

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

2%

  • Continental69%
  • Fincci12%
  • MICHELIN6%
  • Gesinikad5%
  • Infun3%
  • GORIX2%
  • Open — no brand owns it (1 brand, 2%)

700x23c Tires Road Bike demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume69KCVR3.6%Products16Brands7Top 5 Brands96%OOS Rate7.7%Rating4.5★Reviews1,993Avg BSR#411
3K2KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Sep · busiest ÷ quietest = 3.9×

Top 700x23c Tires Road Bike search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • 700x23c tires road bike21K/yr
  • 700 x 23c road bike tires10K/yr
  • road bike tires 700x23c12K/yr
  • 700x23c tire9K/yr
  • road bike tires 700x235K/yr
  • bike tires 700 x 23c5K/yr
  • 23-622 700x23c tire4K/yr
  • 700x23c4K/yr

What reviews say buyers love and hate about 700x23c Tires Road Bike

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Quality-Overall19%

Good and trustworthy product

Value For Money13%

Great value

Soft Feel10%

Smooth great tire

Wheel Quality9%

Best Road Tire you can Buy

Size-Overall8%

Fit tightly to the rim

What buyers complain about

79% of reviews
Size-Overall19%

Inaccurate sizing

Quality-Overall16%

Poor Quality

Advertised Vs Actual Product13%

Brand Name Tires Masquerading as Generic

Inflation/Deflation6%

I would not want to change a flat on a ride especially inflating with a co2 cartridge due to tube pinching issues

Ease Of Use6%

Hardest tire to get on or off that Ive ever dealt with

700x23c Tires Road Bike return rate & reasons

Why buyers send it back, as a share of all return requests.

1.7%

Return rate

80%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
50%
2Advertised Vs Actual Product
23%
3Value For Money
7%
4Assembly/Installation
3%
5Defective Material/Parts
3%

Common 700x23c Tires Road Bike questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 700x23c Tires Road Bike 49/100 on Amazon United States — Skip it. The niche generates $140K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +73.6% over the last 90 days.
Search demand for 700x23c Tires Road Bike on Amazon United States peaks in May–Jun–Jul–Sep, where the busiest month runs 3.9× the quietest.