Is 700x23c tires road bike profitable to sell on Amazon United States?

The niche generates $140K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +73.6%. Flapen's verdict: Skip it (49/100).

How competitive is the 700x23c tires road bike niche?

7 brands and 54 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in 700x23c tires road bike?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 1.7%.

When does demand for 700x23c tires road bike peak?

Demand peaks in May–Jun–Jul–Sep; the busiest month runs 3.9× the quietest.

What does it cost to enter the 700x23c tires road bike niche?

Listings span $25.66–$140.70; the average listing price is $56.03 (sweet spot $15–$100). The average incumbent carries 1,993 reviews — the moat a new listing must climb.

700x23c tires road bike

Skip it

Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Avg price

Great$56.03

avg listing price — sweet spot $15–$100

Returns

Great1.7%

return rate — above 5% kills the launch gate

Growth

Great+73.6%

90-day search growth — must beat 0% to launch

Price range

Good$25.66–$140.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.6%

search→purchase rate — share of searches ending in a sale

Review moat

Okay1,992.75

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$140K

$140K/yr · 69K searches

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Brand share

Bad96%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, 700x23c tires road bike is a $140K/yr Amazon United States market (69K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in May–Jun–Jul–Sep. Verdict: Skip it — 49/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

700x23c tires road bike market data

Units sold / yr: 3K–3K; avg 100–250/product
Revenue / yr: $140K–$168K; units × avg price
Conversion rate: 3.6%
Avg BSR: #411
Page quality: 0%
Prime: 94%
Sponsored: 100%
Out of stock: 7.7%
Avg brand age: 74 months
Avg seller age: 143 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 falling

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

Continental69%
Fincci12%
MICHELIN6%
Gesinikad5%
Infun3%
GORIX2%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — +73.6% search growth over the last 90 days.

Peak months: May, Jun, Jul, Sep · busiest ÷ quietest = 3.9×

Open Trend

Top 700x23c tires road bike search terms

700x23c tires road bike21K/yr +51.0%3.2% conv.
700 x 23c road bike tires10K/yr +117.8%2.5% conv.
road bike tires 700x23c12K/yr +69.9%1.8% conv.
700x23c tire9K/yr +63.7%3.6% conv.
road bike tires 700x235K/yr +87.5%0.7% conv.
bike tires 700 x 23c5K/yr +85.7%0.6% conv.
23-622 700x23c tire4K/yr +72.8%4.4% conv.
700x23c4K/yr +100.6%1.6% conv.

All search terms

Top 700x23c tires road bike products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Continental Ultra Sport III - Road Bike Tire | Versatile Road Tire with Modern Tread Design - E25 Ebike Rated - PureGrip 2 Pack (Black) (700x23)

Continental$54.314.6★1,463 rev

Continental Gatorskin - Road Bike Tire | Tough Urban & Touring Tire for Daily Riding - PolyX Breaker Duraskin 2 Pack (Black) (700x23)

Continental$114.714.7★6,409 rev

Continental Ultra Sport III - Road Bike Tire | Versatile Road Tire with Modern Tread Design - E25 Ebike Rated - PureGrip (Black) (700x23)

Continental$31.534.6★3,478 rev

Fincci Set 700x23c Tires Road Bike with 2X Bicycle Inner Tubes 700c - Racing 23-622 1mm Puncture Proof Bike Tires & 60mm Presta Tube - 700c Bike Tire for Folding Touring Gravel E Bikes Bicycle

Fincci$67.194.5★930 rev

Michelin Dynamic Classic Sw Translucent 700x23c Road Bike Tire Durable Lightweight Non-Tubeless Tire for Reliable Road Cycling Performance

MICHELIN$31.114.5★155 rev

Newest

by launch date

2-PCS 700C Bike Tire 700x23C/23-622 Racing Road Bike Tires Puncture Proof Bicycle Tires & 2 Inner Tubes 60mm Presta Valve Bike Tires for Racing Hybrid Folding Bicycles

Gesinikad$47.8213 rev

7mo ago

Fincci onna 700x23c Tire Foldable 23-622 60TPI with 1mm Antipuncture Protection for Cycling Racing Touring Road Bike

Fincci$28.42127 rev

4y ago

Fincci Set 700x23c Tires Road Bike with 2X Bicycle Inner Tubes 700c - Racing 23-622 1mm Puncture Proof Bike Tires & 60mm Presta Tube - 700c Bike Tire for Folding Touring Gravel E Bikes Bicycle

Fincci$67.19930 rev

4y ago

Chao YANG Road Bike Tire Set Foldable Bicycle Tire Set Featured with Double Tread Puncture Protection 700x23C for On-Road Use & Racing 2-Pack

CHAOYANG$25.66143 rev

5y ago

Fincci Conna Pair 700x23c Tires Road Bike 23-622 Foldable Bike Tire 60TPI with 1mm Antipuncture Protection for Cycling Racing Touring - Pack of 2 Bicycle Tires 700 x 23c

Fincci$54.76936 rev

5y ago

What buyers say about 700x23c tires road bike

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“Good and trustworthy product”

Value For Money13%

“Great value”

Soft Feel10%

“Smooth great tire”

Wheel Quality9%

“Best Road Tire you can Buy”

Size-Overall8%

“Fit tightly to the rim”

Durability8%

“Durable”

Weight Light4%

“These are light (187g) and appear very well constructed”

Safety Standards3%

“Bullet proof”

Advertised Vs Actual Product3%

“Exactly as described”

Grip3%

“Great rode grip”

What buyers complain about

Size-Overall19%

“Inaccurate sizing”

Quality-Overall16%

“Poor Quality”

Advertised Vs Actual Product13%

“Brand Name Tires Masquerading as Generic”

Inflation/Deflation6%

“I would not want to change a flat on a ride especially inflating with a co2 cartridge due to tube pinching issues”

Ease Of Use6%

“Hardest tire to get on or off that Ive ever dealt with”

Wheel Quality6%

“Tire damaged after 1 ride”

Durability6%

“One Michelin ended up splitting at the sidewall within a year or two”

Value For Money3%

“$120 wasted”

Hard Feel2%

“Corner hard”

Grip1%

“that it slipped on easily”

Top return reasons

Size-Overall50%

Advertised Vs Actual Product23%

Value For Money7%

Assembly/Installation3%

Defective Material/Parts3%

Functionality-Overall3%

Color2%

Thin2%

Product Condition1%

Cushion1%

Common questions

Is 700x23c tires road bike profitable to sell on Amazon United States?: The niche generates $140K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +73.6%. Flapen's verdict: Skip it (49/100).
How competitive is the 700x23c tires road bike niche?: 7 brands and 54 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in 700x23c tires road bike?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 1.7%.
When does demand for 700x23c tires road bike peak?: Demand peaks in May–Jun–Jul–Sep; the busiest month runs 3.9× the quietest.
What does it cost to enter the 700x23c tires road bike niche?: Listings span $25.66–$140.70; the average listing price is $56.03 (sweet spot $15–$100). The average incumbent carries 1,993 reviews — the moat a new listing must climb.