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6ft Olympic Barbell

Fail

Demand is soft, at -14.7% this quarter, so 6ft Olympic Barbell is a Fail.

Flapen Score
36
36 / 100
Ranks 6,827 of 8,101 Sports & Outdoors niches · −11 vs the category median of 47
Market size
$79K/yr64K searches / yr
90-day growth
-14.7%search demand this quarter
Competition
49%top-5 click share · 13 brands · 21 sellers

Flapen Score

6ft Olympic Barbell against its category

The dotted line is the Sports & Outdoors average. Past it, 6ft Olympic Barbell is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 6ft Olympic Barbell market on Amazon at a glance

Shoppers on Amazon United States searched for 6ft Olympic Barbell 64K times last year and spent an estimated $79K. The top 5 brands take 84% of clicks. Demand peaks in Jan. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $79K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
-14.7%
Conversion, latest week
1.5%
Market size, estimated
$79Ka year
Peak month
January1.8× the quietest month
Top search term
6ft barbell18K searches a year

02 · Price

A sale here is worth $82.90.

Listings sell for $82.90 on average, from $17.79 to $132.54. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $82.90 that is $0 to $8K a year per listing.

Average price
$82.90inside the $15 to $100 sweet spot
Price range
$17.79–$132.54
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
4.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #77 within Weights & Accessories. It carries 804 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
76%
Out of stock, average day
9.9%
Average rank
#77in Weights & Accessories
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
804per listing
Listings tracked
29

04 · Newcomers

11 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
11Amazon's first-year sales bar
Average brand age
52 months

Products

Top 6ft Olympic Barbell products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 rising

Sellers

21

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

49%

Top 20: 90%

Open market

12%

  • Brand 128%
  • Brand 223%
  • Brand 320%
  • Brand 49%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (7 brands, 12%)

Demand

6ft Olympic Barbell search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.8×

Search terms

Top 6ft Olympic Barbell search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 6ft barbell18K/yr
  • 6 ft barbell10K/yr
  • 6ft olympic barbell9K/yr
  • 6 foot barbell7K/yr
  • barbell 6ft6K/yr
  • 6 barbell4K/yr
  • 6ft barbell 2 inch4K/yr
  • 6 ft olympic barbell4K/yr
  • 6ft bar2K/yr

Reviews and returns

What reviews say buyers love and hate about 6ft Olympic Barbell

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
24%of negative reviews mention “Size-Overall”
4.9%of orders come back
“Too short for standard racks”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common 6ft Olympic Barbell questions

Answered from the same tracked data.