68 Caliber Self Defense Balls

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -17.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $86K a year.

Searches, last 12 months

79K

Growth, 90 days vs prior 90

-17.8%

Conversion, latest week

3.9%

Market size, estimated

$86Ka year

Peak month

December1.6× the quietest month

Top search term

68 caliber projectiles53K searches a year

Listings sell for $27.88 on average, from $9.03 to $113.74. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $27.88 that is $3K to $7K a year per listing.

Average price

$27.88inside the $15 to $100 sweet spot

Price range

$9.03–$113.74

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

$3K–$7K

Returns

0.9%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #120 within Paintball. It carries 416 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

2.6%

Average rank

#120in Paintball

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

416per listing

Listings tracked

27

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

53 months