64oz tumbler
Worth a lookShows a sweet-spot price point ($33.47 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$33.47avg listing price — sweet spot $15–$100
Brand share
Great43%top-5 brand share — no brand owns this niche
Price range
Great$12.34–$64.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great27%top-5 click share — an open shelf
Growth
Good+41.6%90-day search growth — must beat 0% to launch
Returns
Good2.6%return rate — above 5% kills the launch gate
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad10,030.76avg incumbent reviews — the moat a new listing must climb
Market size
Bad$84K$84K/yr · 91K searches
According to Flapen's Amazon United States niche tracking, 64oz tumbler is a $84K/yr Amazon United States market (91K searches/yr). The top 5 brands hold 43% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 58/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
64oz tumbler market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $67K–$84K
- units × avg price
- Conversion rate
- 2.8%
- Avg BSR
- #254
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 82%
- Out of stock
- 4.9%
- Avg brand age
- 41 months
- Avg seller age
- 151 days
Competition & brand share
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.Brands
37 falling
Sellers
76
Top-5 brand share
43%
Top 20: 88%
Top-5 click share
27%
Top 20: 57%
Open market
51%
- BJPKPK13%
- Coolflask10%
- DYSANKY8%
- STANLEY7%
- THERMOS6%
- Kerilyn5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +41.6% search growth over the last 90 days.Peak months: Jun, Jul, Aug · busiest ÷ quietest = 1.9×
Top 64oz tumbler search terms
- stainless water jug15K/yr
- 64oz tumbler17K/yr
- big stainless steel water bottle7K/yr
- steel water jug7K/yr
- 64 oz thermos7K/yr
- 1/2 gallon stainless steel water jug4K/yr
- water jug metal4K/yr
- thermos 64 oz6K/yr
- half gallon thermos4K/yr
- extra large insulated water bottle3K/yr
Top 64oz tumbler products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DYSANKY Insulated Water Bottle | Thickened Stainless Steel Vacuum Metal | Portable Sports Half Gallon Large Water Jug for Gym and Hiking with Straw Carrier Bag Handle Strap | BPA-Free 64 oz
DYSANKY$23.434.6★5,021 rev
Half Gallon Water Bottle Insulated with Straw & 3 Lids Coolflask 64 oz Water Jug Large Metal Stainless Steel Wide Mouth for Sports Gym or Office Non-BPA Keep Cold 48H Hot 24H Samurai Cyan
Coolflask$29.974.6★15,953 rev
BJPKPK 64 oz Insulated Water Bottle Dishwasher Safe Half Gallon Water Bottle with Ergonomic Handle BPA Free Leak Proof Water Jug with Anti-slip Bottom Stainless Steel Primary Color
BJPKPK$19.734.2★4,102 rev
Kerilyn Insulated Gallon Jug with Handle One Gallon 128 Ounces Stainless Steel Large Double Vacuum Water Bottle for Hot & Cold Drinks Wide Mouth Sweat Proof Great for Travel Camping
Kerilyn$36.274.6★2,931 rev
BJPKPK Half Gallon Insulated Water Bottles with Straw Lid 64oz Large Water Jug Stainless Steel Bottles with 3 Lids and Paracord Handle Thermo for Hot & Cold Liquid Black
BJPKPK$21.484.4★14,661 rev
Newest
by launch date
STANLEY Quencher ProTour Flip Straw Tumbler with Leakproof Lid 64 oz | Built-In Straw & Handle | Cupholder Compatible for Travel | Insulated Stainless Steel Cup | BPA-Free | Black 2.0
STANLEY$58.9618,711 rev
64oz Insulated Water Bottle (Cold for 48 Hrs) BPA Free&Leak Proof Half Gallon Stainless Steel Water Flask Water Jug with Straw Spout Lids for Gym Hiking Camping Black Blue
WATERSY$19.311,090 rev
YONICOER Insulated Water Bottle 64oz Triple Wall Vacuum Stainless Steel(Dishwasher Safe) Leak Proof & Non-BPA Flask Jug with Paracord Handle & Straw Spout Lids Sports Black
YONICOER$20.451,718 rev
DYSANKY Insulated Water Bottle | Thickened Stainless Steel Vacuum Metal | Portable Sports Half Gallon Large Water Jug for Gym and Hiking with Straw Carrier Bag Handle Strap | BPA-Free 64 oz
DYSANKY$23.435,021 rev
IRON FLASK Co-Pilot Insulated Mug w/Straw & Flip Cap Lids - Cup Holder Bottle for Hot Cold Drink - Leak-Proof - Water Coffee Portable Travel Mug - Dark Pine 50 Oz
IRON °FLASK$16.07588 rev
Trending
90-day click momentumSTANLEY Quencher ProTour Flip Straw Tumbler with Leakproof Lid 64 oz | Built-In Straw & Handle | Cupholder Compatible for Travel | Insulated Stainless Steel Cup | BPA-Free | Black 2.0
STANLEY$58.964.7★
Coolflask 128 oz Gallon Water Bottle Insulated with Straw&3 Lids Water Jug Large Stainless Steel Metal Vacuum Wide Mouth for Sports Gym or Office Non-BPA Keep Cold 48H Hot 24H Samurai Cyan
Coolflask$45.774.6★
Coleman Pro Heavy-Duty Insulated Gallon Water Jug Leakproof Portable Jug for Rugged Use Durable Steel Water Bottle
Coleman$62.944.7★
64oz Insulated Water Bottle (Cold for 48 Hrs) BPA Free&Leak Proof Half Gallon Stainless Steel Water Flask Water Jug with Straw Spout Lids for Gym Hiking Camping Black Blue
WATERSY$19.314.5★
YONICOER Insulated Water Bottle 64oz Triple Wall Vacuum Stainless Steel(Dishwasher Safe) Leak Proof & Non-BPA Flask Jug with Paracord Handle & Straw Spout Lids Sports Black
YONICOER$20.454.7★
What buyers say about 64oz tumbler
What buyers praise and complain about, mined from review topics.What buyers love
“Premium quality”
“keeps drinks cold”
“Great deal”
“Perfect fit”
“has been holding up well”
“it will not leak”
“As described”
“The little scrubs also amazing”
“Easy to carry”
“The bottle is also sturdy”
What buyers complain about
“They LEAK”
“Very large”
“Broke first week”
“Bad Quality”
“it is a bit heavy for me”
“Rust Formation”
“Hard to hold”
“cold retention certainly does not last 36 hours”
“don't cheap out for this”
“like a weird chemical / gasoline type smell”
Top return reasons
Common questions
- Is 64oz tumbler profitable to sell on Amazon United States?
- The niche generates $84K/yr across 79 tracked products. 8 of 8 products launched in the last 360 days are still selling. 90-day search growth is +41.6%. Flapen's verdict: Worth a look (58/100).
- How competitive is the 64oz tumbler niche?
- 37 brands and 76 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 43% of demand.
- What do buyers complain about in 64oz tumbler?
- Top complaints mined from reviews: Leak-Proof, Size-Overall, Durability. The return rate is 2.6%.
- When does demand for 64oz tumbler peak?
- Demand peaks in Jun–Jul–Aug; the busiest month runs 1.9× the quietest.
- What does it cost to enter the 64oz tumbler niche?
- Listings span $12.34–$64.62; the average listing price is $33.47 (sweet spot $15–$100). The average incumbent carries 10,031 reviews — the moat a new listing must climb.