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64 Oz Water Bottle

Pass

64 Oz Water Bottle scores 69 out of 100, a Pass. Shoppers spend an estimated $1.2M a year here, search demand grew +42.7% this quarter, and an estimated 2.3% of orders come back.

Flapen Score
69
69 / 100
Top 2% of 8,101 Sports & Outdoors niches · +22 vs the category median of 47
Market size
$1.2M/yr1.4M searches / yr
90-day growth
+42.7%search demand this quarter
Competition
29%top-5 click share · 34 brands · 88 sellers

Flapen Score

64 Oz Water Bottle against its category

The dotted line is the Sports & Outdoors average. Past it, 64 Oz Water Bottle is stronger. Inside it, weaker.

69Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 64 Oz Water Bottle market on Amazon at a glance

Shoppers on Amazon United States searched for 64 Oz Water Bottle 1.4M times last year and spent an estimated $1.2M. The top 5 brands take 46% of clicks. Demand peaks in Aug–Sep. Flapen scores it 69 out of 100, a Pass.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +42.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
+42.7%
Conversion, latest week
3.0%
Market size, estimated
$1.2Ma year
Peak month
August2.2× the quietest month
Top search term
64oz insulated water bottle242K searches a year

02 · Price

A sale here is worth $29.30.

Listings sell for $29.30 on average, from $12.40 to $64.62. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At $29.30 that is $15K to $22K a year per listing.

Average price
$29.30inside the $15 to $100 sweet spot
Price range
$12.40–$64.62
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
500–750
Revenue per listing a year
$15K–$22K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #125 within Sports Water Bottles. It carries 6,368 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
6.2%
Average rank
#125in Sports Water Bottles
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
6,368per listing
Listings tracked
62

04 · Newcomers

9 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
9Amazon's first-year sales bar
Average brand age
44 months

Products

Top 64 Oz Water Bottle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

34 rising

Sellers

88

Top-5 brand share

46%

Top 20: 89%

Top-5 click share

29%

Top 20: 65%

Open market

49%

  • Brand 116%
  • Brand 29%
  • Brand 38%
  • Brand 47%
  • Brand 57%
  • Brand 65%

Demand

64 Oz Water Bottle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 2.2×

Search terms

Top 64 Oz Water Bottle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 64oz insulated water bottle242K/yr
  • 64 oz insulated water bottle169K/yr
  • insulated water jug101K/yr
  • 2 liter water bottles123K/yr
  • water jug with spout67K/yr
  • stainless steel water jug64K/yr
  • sports water jug68K/yr
  • under armour water jug51K/yr
  • hydroflask 64 oz water bottle59K/yr
  • 2l water bottle58K/yr

Reviews and returns

What reviews say buyers love and hate about 64 Oz Water Bottle

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Leak-Proof”
2.3%of orders come back
“IT LEAKS”
A buyer, on “Leak-Proof”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common 64 Oz Water Bottle questions

Answered from the same tracked data.