64 oz tumbler
Worth a lookShows a sweet-spot price point ($32.16 avg), but a small market ($49K/yr) keeps it on the watch list.
Avg price
Incredible$32.16avg listing price — sweet spot $15–$100
Brand share
Great47%top-5 brand share — no brand owns this niche
Price range
Great$9.91–$64.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great30%top-5 click share — an open shelf
Returns
Good2.5%return rate — above 5% kills the launch gate
Growth
Okay+14.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad16,082.02avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$49K$49K/yr · 115K searches
According to Flapen's Amazon United States niche tracking, 64 oz tumbler is a $49K/yr Amazon United States market (115K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 51/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
64 oz tumbler market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $48K–$64K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #412
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 70%
- Out of stock
- 14.5%
- Avg brand age
- 43 months
- Avg seller age
- 148 days
Competition & brand share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
32 falling
Sellers
76
Top-5 brand share
47%
Top 20: 90%
Top-5 click share
30%
Top 20: 65%
Open market
46%
- Hydraful12%
- STANLEY11%
- DEFUNX11%
- Bubba7%
- Tal7%
- BJPKPK7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +14.6% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 2.4×
Top 64 oz tumbler search terms
- 64 oz tumbler39K/yr
- 64oz tumbler17K/yr
- tal water bottle 64 oz16K/yr
- 64 oz cup10K/yr
- bubba water bottle 64 oz7K/yr
- tal 64 oz water bottle7K/yr
- 1/2 gallon stainless steel water jug4K/yr
- thermos 64 oz6K/yr
- 64 oz flask4K/yr
- thermoflask 64oz4K/yr
Top 64 oz tumbler products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DEFUNX 64 Oz Water Bottle Sleeve - Water Jug Holder with Strap Cross-Body Bottle Carrier with MOLLE System Tactical Military Style Bag Camo Black
DEFUNX$23.844.7★280 rev
Tal Water Bottle Double Wall Insulated Stainless Steel Ranger Pro - 64oz - Black
Tal$33.514.6★152 rev
STANLEY Quencher ProTour Flip Straw Tumbler with Leakproof Lid 64 oz | Built-In Straw & Handle | Cupholder Compatible for Travel | Insulated Stainless Steel Cup | BPA-Free | Black 2.0
STANLEY$58.964.7★18,711 rev
Half Gallon Water Bottle Insulated with Straw & 3 Lids Coolflask 64 oz Water Jug Large Metal Stainless Steel Wide Mouth for Sports Gym or Office Non-BPA Keep Cold 48H Hot 24H Samurai Cyan
Coolflask$29.974.6★15,953 rev
BJPKPK Half Gallon Insulated Water Bottles with Straw Lid 64oz Large Water Jug Stainless Steel Bottles with 3 Lids and Paracord Handle Thermo for Hot & Cold Liquid Black
BJPKPK$21.484.4★14,661 rev
Newest
by launch dateSTANLEY Quencher ProTour Flip Straw Tumbler with Leakproof Lid 64 oz | Built-In Straw & Handle | Cupholder Compatible for Travel | Insulated Stainless Steel Cup | BPA-Free | Black 2.0
STANLEY$58.9618,711 rev
bubba 64 oz SS jug w/multi function keg lid + top handle Core Office Siren
Bubba$35.17171 rev
STANLEY Quencher H2.0 Tumbler with Handle and Straw 64 oz | Flowstate 3-Position Lid | Cup Holder Compatible for Travel | Insulated Stainless Steel Cup | BPA-Free | Soft Orchid
STANLEY$59.38201,981 rev
YONICOER Insulated Water Bottle 64oz Triple Wall Vacuum Stainless Steel(Dishwasher Safe) Leak Proof & Non-BPA Flask Jug with Paracord Handle & Straw Spout Lids Sports Black
YONICOER$20.451,718 rev
Bubba 64 oz. Stainless Steel Rubberized Wide Mouth Growler - Electric Berry
Bubba$31.519 rev
Trending
90-day click momentumSTANLEY Quencher H2.0 Tumbler with Handle and Straw 64 oz | Flowstate 3-Position Lid | Cup Holder Compatible for Travel | Insulated Stainless Steel Cup | BPA-Free | Soft Orchid
STANLEY$59.384.7★
DEFUNX 64 Oz Water Bottle Sleeve - Water Jug Holder with Strap Cross-Body Bottle Carrier with MOLLE System Tactical Military Style Bag Camo Black
DEFUNX$23.844.7★
STANLEY Quencher ProTour Flip Straw Tumbler with Leakproof Lid 64 oz | Built-In Straw & Handle | Cupholder Compatible for Travel | Insulated Stainless Steel Cup | BPA-Free | Black 2.0
STANLEY$58.964.7★
bubba 64 oz SS jug w/multi function keg lid + top handle Core Office Siren
Bubba$35.174.4★
FAHRMOSIS 64 Oz Tumbler with Handle and Straw Half Gallon Water Bottle Stainless Steel Travel Mug for Hot & Cold Drinks Reusable Water Bottle with Lids and Straw - Army Green
FAHRMOSIS$23.974.6★
What buyers say about 64 oz tumbler
What buyers praise and complain about, mined from review topics.What buyers love
“Solid quality build”
“keeps drinks cold”
“Amazing fit”
“Great Value”
“It is leakproof”
“it still does well”
“Exactly as pictured”
“Easy to clean”
“easy to carry”
“Nice and sturdy”
What buyers complain about
“They LEAK”
“is too small”
“Breaks”
“It is a bit heavy”
“Bad Quality”
“Rust Formation”
“Its hard to open”
“cold retention certainly does not last 36 hours”
“Hard to clean”
“Handle Issue”
Top return reasons
Common questions
- Is 64 oz tumbler profitable to sell on Amazon United States?
- The niche generates $49K/yr across 56 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +14.6%. Flapen's verdict: Worth a look (51/100).
- How competitive is the 64 oz tumbler niche?
- 32 brands and 76 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 47% of demand.
- What do buyers complain about in 64 oz tumbler?
- Top complaints mined from reviews: Leak-Proof, Size-Overall, Durability. The return rate is 2.5%.
- When does demand for 64 oz tumbler peak?
- Demand peaks in Jul–Aug; the busiest month runs 2.4× the quietest.
- What does it cost to enter the 64 oz tumbler niche?
- Listings span $9.91–$64.62; the average listing price is $32.16 (sweet spot $15–$100). The average incumbent carries 16,082 reviews — the moat a new listing must climb.