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60 Oz Tumbler with Handle

Fail

The top 5 brands take 100% of clicks, so 60 Oz Tumbler with Handle is a Fail.

Flapen Score
49
49 / 100
Top 43% of 8,101 Sports & Outdoors niches · +2 vs the category median of 47
Market size
$325K/yr725K searches / yr
90-day growth
+25.2%search demand this quarter
Competition
44%top-5 click share · 4 brands · 55 sellers

Flapen Score

60 Oz Tumbler with Handle against its category

The dotted line is the Sports & Outdoors average. Past it, 60 Oz Tumbler with Handle is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 60 Oz Tumbler with Handle market on Amazon at a glance

Shoppers on Amazon United States searched for 60 Oz Tumbler with Handle 725K times last year and spent an estimated $325K. All 4 brands take every click. Demand peaks in Apr–May–Aug–Sep. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 725K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +25.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $325K a year.

Searches, last 12 months
725K
Growth, 90 days vs prior 90
+25.2%
Conversion, latest week
1.9%
Market size, estimated
$325Ka year
Peak month
August2.9× the quietest month
Top search term
bubba water bottle264K searches a year

02 · Price

A sale here is worth $23.22.

Listings sell for $23.22 on average, from $8.77 to $46.72. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $23.22 that is $6K to $12K a year per listing.

Average price
$23.22inside the $15 to $100 sweet spot
Price range
$8.77–$46.72
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
$6K–$12K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

34% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 14.9% of listings are out of stock. The average listing ranks #1,243 within Sports Water Bottles. It carries 3,368 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
34%
Prime listings
95%
Out of stock, average day
14.9%
Average rank
#1,243in Sports Water Bottles
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
3,368per listing
Listings tracked
38

04 · Newcomers

10 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
10Amazon's first-year sales bar
Average brand age
42 months

Products

Top 60 Oz Tumbler with Handle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 falling

Sellers

55

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

44%

Top 20: 83%

Open market

0%

  • Brand 192%
  • Brand 24%
  • Brand 33%
  • Brand 41%
  • Open — no brand owns it (0%)

Demand

60 Oz Tumbler with Handle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Apr, May, Aug, Sep · busiest ÷ quietest = 2.9×

Search terms

Top 60 Oz Tumbler with Handle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bubba water bottle264K/yr
  • bubba tumbler122K/yr
  • bubba105K/yr
  • bubba cup115K/yr
  • bubba cups19K/yr
  • tal water bottle 40 oz13K/yr
  • bubba tumbler with straw8K/yr
  • bubba water bottle 24 oz10K/yr
  • bubba water bottle with straw8K/yr
  • powcan 40 oz insulated water bottle7K/yr

Reviews and returns

What reviews say buyers love and hate about 60 Oz Tumbler with Handle

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Temperature Retention”
21%of negative reviews mention “Leak-Proof”
2.7%of orders come back
“They leak”
A buyer, on “Leak-Proof”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common 60 Oz Tumbler with Handle questions

Answered from the same tracked data.