60 oz tumbler with handle
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$23.22avg listing price — sweet spot $15–$100
Price range
Great$8.77–$46.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Returns
Good2.7%return rate — above 5% kills the launch gate
Growth
Good+25.2%90-day search growth — must beat 0% to launch
Market size
Good$325K$325K/yr · 725K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,368.11avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, 60 oz tumbler with handle is a $325K/yr Amazon United States market (725K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Aug–Sep. Verdict: Skip it — 49/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
60 oz tumbler with handle market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- $348K–$464K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #1,243
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 34%
- Out of stock
- 14.9%
- Avg brand age
- 42 months
- Avg seller age
- 137 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
4 falling
Sellers
55
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
44%
Top 20: 83%
Open market
0%
- Bubba92%
- BUBBA4%
- Maoolmht3%
- POWCAN1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 94 weeks — +25.2% search growth over the last 90 days.Peak months: Apr, May, Aug, Sep · busiest ÷ quietest = 2.9×
Top 60 oz tumbler with handle search terms
- bubba water bottle264K/yr
- bubba tumbler122K/yr
- bubba105K/yr
- bubba cup115K/yr
- bubba cups19K/yr
- tal water bottle 40 oz13K/yr
- bubba tumbler with straw8K/yr
- bubba water bottle 24 oz10K/yr
- bubba water bottle with straw8K/yr
- powcan 40 oz insulated water bottle7K/yr
Top 60 oz tumbler with handle products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bubba Envy S Stainless Steel Tumbler 24oz. Water Bottle Medium Azalea
Bubba$15.464.8★27,706 rev
Bubba Trailblazer Vacuum-Insulated Stainless Steel Water Bottle 40oz. Licorice
Bubba$16.434.6★9,926 rev
bubba 52 oz Insulated Stainless Steel Water Keg - Large Reusable Water Bottle Drinking Jug - Insulated Keg for Everyday Hydration Lead-Free and BPA-Free Office Siren
Bubba$32.284.4★171 rev
bubba Trailblazer Insulated Stainless Steel Water Bottle with Straw Lid 40oz Limelight Powder Coat
Bubba$16.654.6★9,926 rev
bubba 24 oz Dualsip Insulated Stainless Steel Water Bottle with Straw - Reusable Leakproof Lightweight Dishwasher Safe Lead-Free and BPA-Free Fresh Kicks
Bubba$20.024.6★342 rev
Newest
by launch date
bubba 24 oz Dualsip Insulated Stainless Steel Water Bottle with Straw - Reusable Leakproof Lightweight Dishwasher Safe Lead-Free and BPA-Free Ocean Energy
Bubba$19.76342 rev
bubba 24 oz Dualsip Insulated Stainless Steel Water Bottle with Straw - Reusable Leakproof Lightweight Dishwasher Safe Lead-Free and BPA-Free Office Siren
Bubba$19.71342 rev
bubba 52 oz Insulated Stainless Steel Water Keg - Large Reusable Water Bottle Drinking Jug - Insulated Keg for Everyday Hydration Lead-Free and BPA-Free Office Siren
Bubba$32.28171 rev
bubba 24 oz Dualsip Insulated Stainless Steel Water Bottle with Straw - Reusable Leakproof Lightweight Dishwasher Safe Lead-Free and BPA-Free Fresh Kicks
Bubba$20.02342 rev
bubba 32 oz Dualsip Insulated Stainless Steel Water Bottle with Straw - Reusable Leakproof Lightweight Dishwasher Safe Lead-Free and BPA-Free Fresh Kicks
Bubba$26.78342 rev
Trending
90-day click momentum
Bubba Trailblazer 24oz Vacuum-Insulated Stainless Steel Water Bottle with Push-Button Leakproof Lid Keeps Drinks Cold up to 24hrs or Hot up to 12hrs Great for Travel Work School Berry Blue
Bubba$27.294.6★
Bubba Vacuum Insulated Stainless Steel Tumbler with Straw Envy S 24oz. Ombre 2 Pack Pink Sorbet & Licorice
Bubba$41.254.8★
Insulated 24 oz. Rubberized Stainless Steel Tumbler by Bubba
Bubba$23.184.1★
BUBBA 12 Hook Extractor with Non-Slip Grip T-Handle with Marine Grade Stainless Steel Hook Extractor for Fishing and Angling
BUBBA$43.344.8★
BUBBA BRANDS Envy S Vacuum-Insulated Stainless Steel Tumbler with Lid and Straw Reusable Iced Coffee or Water Cup BPA-Free Travel Tumbler 24oz 2-Pack Black& Steel
Bubba$46.724.8★
What buyers say about 60 oz tumbler with handle
What buyers praise and complain about, mined from review topics.What buyers love
“keeps water cool”
“Really like the size”
“Leakproof”
“Great quality tumbler”
“Very durable”
“Easy to carry”
“it looks sleek”
“Great value”
“comes clean easily”
“the bottle itself feels sturdy”
What buyers complain about
“They leak”
“It could have been a little bigger”
“Bad quality”
“I really dont like the handle”
“The lid is a little hard to open”
“bulky”
“it doesn't hold the heat as long as other bottles that I've tried”
“4 months of use not what I expected”
“The black has chipped off almost completely”
“It does not work at all”
Top return reasons
Common questions
- Is 60 oz tumbler with handle profitable to sell on Amazon United States?
- The niche generates $325K/yr across 38 tracked products. 10 of 14 products launched in the last 360 days are still selling. 90-day search growth is +25.2%. Flapen's verdict: Skip it (49/100).
- How competitive is the 60 oz tumbler with handle niche?
- 4 brands and 55 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in 60 oz tumbler with handle?
- Top complaints mined from reviews: Leak-Proof, Size-Overall, Quality-Overall. The return rate is 2.7%.
- When does demand for 60 oz tumbler with handle peak?
- Demand peaks in Apr–May–Aug–Sep; the busiest month runs 2.9× the quietest.
- What does it cost to enter the 60 oz tumbler with handle niche?
- Listings span $8.77–$46.72; the average listing price is $23.22 (sweet spot $15–$100). The average incumbent carries 3,368 reviews — the moat a new listing must climb.