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500ml Water Bottle

Fail

The top 5 brands take 95% of clicks, so 500ml Water Bottle is a Fail.

Flapen Score
46
46 / 100
Ranks 4,344 of 8,101 Sports & Outdoors niches · −1 vs the category median of 47
Market size
$71K/yr119K searches / yr
90-day growth
+15.8%search demand this quarter
Competition
38%top-5 click share · 13 brands · 135 sellers

Flapen Score

500ml Water Bottle against its category

The dotted line is the Sports & Outdoors average. Past it, 500ml Water Bottle is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 500ml Water Bottle market on Amazon at a glance

Shoppers on Amazon United States searched for 500ml Water Bottle 119K times last year and spent an estimated $71K. The top 5 brands take 95% of clicks. Demand peaks in Aug. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +15.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $71K a year.

Searches, last 12 months
119K
Growth, 90 days vs prior 90
+15.8%
Conversion, latest week
2.8%
Market size, estimated
$71Ka year
Peak month
August1.5× the quietest month
Top search term
kinto water bottle47K searches a year

02 · Price

A sale here is worth $21.54.

Listings sell for $21.54 on average, from $7.95 to $58.75. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $21.54 that is $0 to $2K a year per listing.

Average price
$21.54inside the $15 to $100 sweet spot
Price range
$7.95–$58.75
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #638 within Sports Water Bottles. It carries 2,797 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#638in Sports Water Bottles
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
2,797per listing
Listings tracked
47

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top 500ml Water Bottle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

13 falling

Sellers

135

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

38%

Top 20: 82%

Open market

4%

  • Brand 156%
  • Brand 234%
  • Brand 32%
  • Brand 42%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (7 brands, 4%)

Demand

500ml Water Bottle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.5×

Search terms

Top 500ml Water Bottle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kinto water bottle47K/yr
  • 500 ml water bottle15K/yr
  • 500ml water bottle15K/yr
  • nalgene kids water bottles9K/yr
  • kids nalgene6K/yr
  • nalgene kids7K/yr
  • water bottle 500ml5K/yr
  • kids nalgene water bottles6K/yr
  • kinto bottle4K/yr
  • nalgene water bottles kids3K/yr

Reviews and returns

What reviews say buyers love and hate about 500ml Water Bottle

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Leak-Proof”
2.9%of orders come back
“It Leaks”
A buyer, on “Leak-Proof”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common 500ml Water Bottle questions

Answered from the same tracked data.