- Flapen Score
- 43 / 100Ranks 5,224 of 8,101 Sports & Outdoors niches · −4 vs the category median of 4743
- Market size
- $44K/yr50K searches / yr
- 90-day growth
- +97.2%search demand this quarter
- Competition
- 54%top-5 click share · 6 brands · 120 sellers
Flapen Score
48 Qt Cooler against its category
The dotted line is the Sports & Outdoors average. Past it, 48 Qt Cooler is stronger. Inside it, weaker.
Market
The 48 Qt Cooler market on Amazon at a glance
Shoppers on Amazon United States searched for 48 Qt Cooler 50K times last year and spent an estimated $44K. The top 5 brands take 99% of clicks. Demand peaks in Jul–Aug–Sep. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 1.6% of those searches ended in a purchase.
Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +97.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $44K a year.
- Searches, last 12 months
- 50K
- Growth, 90 days vs prior 90
- +97.2%
- Conversion, latest week
- 1.6%
- Market size, estimated
- $44Ka year
- Peak month
- August9.2× the quietest month
- Top search term
- 48 qt cooler21K searches a year
02 · Price
A sale here is worth $54.39.
Listings sell for $54.39 on average, from $27.11 to $145.55. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $54.39 that is $0 to $5K a year per listing.
- Average price
- $54.39inside the $15 to $100 sweet spot
- Price range
- $27.11–$145.55
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$5K
- Returns
- 3.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
68% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #255 within Camp Kitchen. It carries 4,702 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 68%
- Prime listings
- 64%
- Out of stock, average day
- 2.3%
- Average rank
- #255in Camp Kitchen
- Average rating
- 4.50 starsAmazon United States average 4.42 stars
- Average reviews
- 4,702per listing
- Listings tracked
- 25
04 · Newcomers
3 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 10
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top 48 Qt Cooler products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Coleman Chiller 48qt Portable Cooler with Ice Retention and 2-Way Heavy Duty Handles Leak Resistant Great for Camping Concerts Sports and More Sapphire
- Price
- $39.38
- Rating
- 4.6/5
- Reviews
- 16,386
- Age
- 5mo ago

Coleman Classic Series Insulated Portable Cooler Leak-Resistant Outdoor Hard Cooler Keeps Ice up to 5 Days 52/70/120/150 Quart
- Price
- $48.50
- Rating
- 4.6/5
- Reviews
- 5,139
- Age
- 6y ago

Coleman Classic Series 52qt Marine Cooler Fully Insulated Lid & Body Keeps Ice up to 3 Days Holds up to 80 Cans
- Price
- $45.01
- Rating
- 4.7/5
- Reviews
- 754
- Age
- 5y ago

Igloo 54 Qt Marine Ultra Cooler White
- Price
- $56.56
- Rating
- 4.5/5
- Reviews
- 1,579
- Age
- 15y ago

Blue 48 QT Hard Sided Cooler Heavy Duty Ice Chest Swing-Up Handles Odor-Resistant Liner Easy to Clean for Camping Beach Picnic Fishing Boating
- Price
- $29.77
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 4mo ago
Trending
estimated 90-day click momentum
48-Quart Hard-Sided Ice Chest Cooler Foam Insulated Stain and Odor Resistant Swing-Up Handles for Camping Tailgates Road Trips
- Price
- $29.66
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Coleman Chiller 48qt Portable Cooler with Ice Retention and 2-Way Heavy Duty Handles Leak Resistant Great for Camping Concerts Sports and More Cranberry
- Price
- $48.86
- Rating
- 4.6/5
- Reviews
- 16,386
- Age
- 5mo ago

48 QT Hard-Sided Ice Chest Cooler Capacity Heavy Duty Ice Chest Swing-Up Handles Eco-Friendly Foam Insulation Portable Coole for Camping Tailgating Beach & Outdoor Adventures Blue
- Price
- $30.52
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

Coleman Classic Series Insulated Portable Cooler Leak-Resistant Outdoor Hard Cooler Keeps Ice up to 5 Days 52 Quart Desert Sand
- Price
- $40.31
- Rating
- 4.6/5
- Reviews
- 5,139
- Age
- 3mo ago

48 Quart Portable Cooler Camping/Picnic Hard Cooler with Swing-Up Handles for Camping Tailgating Beach Fishing & Outdoor Adventures Navy Blue
- Price
- $29.41
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 2mo ago
Newest
by launch date
48 Quart Portable Cooler Camping/Picnic Hard Cooler with Swing-Up Handles for Camping Tailgating Beach Fishing & Outdoor Adventures Navy Blue
- Price
- $29.41
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 2mo ago

48 QT Hard-Sided Ice Chest Cooler Capacity Heavy Duty Ice Chest Swing-Up Handles Eco-Friendly Foam Insulation Portable Coole for Camping Tailgating Beach & Outdoor Adventures Blue
- Price
- $30.52
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

48-Quart Hard-Sided Ice Chest Cooler Foam Insulated Stain and Odor Resistant Swing-Up Handles for Camping Tailgates Road Trips
- Price
- $29.66
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Coleman Classic Series Insulated Portable Cooler Leak-Resistant Outdoor Hard Cooler Keeps Ice up to 5 Days 52 Quart Desert Sand
- Price
- $40.31
- Rating
- 4.6/5
- Reviews
- 5,139
- Age
- 3mo ago

Blue 48 QT Hard Sided Cooler Heavy Duty Ice Chest Swing-Up Handles Odor-Resistant Liner Easy to Clean for Camping Beach Picnic Fishing Boating
- Price
- $29.77
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 4mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 rising
Sellers
120
Est. top-5 brand share
99%
Top 20: 100%
Est. top-5 click share
54%
Top 20: 93%
Open market
0%
- Coleman62%
- Generic19%
- Igloo14%
- VEVOR2%
- POMILER2%
- LIFETIME1%
- Open — no brand owns it (0%)
Demand
48 Qt Cooler search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug, Sep · busiest ÷ quietest = 9.2×
Search terms
Top 48 Qt Cooler search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- 48 qt cooler21K/yr
- 48 quart cooler11K/yr
- cooler 48 qt6K/yr
- igloo 48 qt cooler6K/yr
- igloo cooler 48 quart5K/yr
Reviews and returns
What reviews say buyers love and hate about 48 Qt Cooler
We read the reviews and the return reasons for every product selling here.
“Little parts break easily”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 48 Qt Cooler questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









