32 Oz Insulated Cup
FailThe top 5 brands take 100% of clicks, so 32 Oz Insulated Cup is a Fail.
- Flapen Score
- 44 / 100Ranks 4,936 of 8,101 Sports & Outdoors niches · −3 vs the category median of 4744
- Market size
- $140K/yr148K searches / yr
- 90-day growth
- +24.0%search demand this quarter
- Competition
- 53%top-5 click share · 3 brands · 62 sellers
Flapen Score
32 Oz Insulated Cup against its category
The dotted line is the Sports & Outdoors average. Past it, 32 Oz Insulated Cup is stronger. Inside it, weaker.
Market
The 32 Oz Insulated Cup market on Amazon at a glance
Shoppers on Amazon United States searched for 32 Oz Insulated Cup 148K times last year and spent an estimated $140K. All 3 brands take every click. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 4.0% of those searches ended in a purchase.
Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +24.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $140K a year.
- Searches, last 12 months
- 148K
- Growth, 90 days vs prior 90
- +24.0%
- Conversion, latest week
- 4.0%
- Market size, estimated
- $140Ka year
- Top search term
- camelbak chute mag21K searches a year
02 · Price
A sale here is worth $23.43.
Listings sell for $23.43 on average, from $13.02 to $36.26. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $23.43 that is $6K to $12K a year per listing.
- Average price
- $23.43inside the $15 to $100 sweet spot
- Price range
- $13.02–$36.26
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $6K–$12K
- Returns
- 2.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #65 within Sports Water Bottles. It carries 35,200 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 100%
- Out of stock, average day
- 1.2%
- Average rank
- #65in Sports Water Bottles
- Average rating
- 4.65 starsAmazon United States average 4.42 stars
- Average reviews
- 35,200per listing
- Listings tracked
- 24
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top 32 Oz Insulated Cup products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 flat
Sellers
62
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
53%
Top 20: 96%
Open market
0%
- Brand 140%
- Brand 235%
- Brand 325%
- Open — no brand owns it (0%)
Demand
32 Oz Insulated Cup search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 4.5× · 7 of 12 months tracked
Search terms
Top 32 Oz Insulated Cup search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- camelbak chute mag21K/yr
- black owala 32 oz10K/yr
- civago water bottle20K/yr
- camelbak chute16K/yr
- civago10K/yr
- 32oz7K/yr
- owala water bottle 32oz black8K/yr
- civago 32 oz insulated water bottle6K/yr
- camelbak 32 oz water bottle4K/yr
- 32 oz stainless steel bottle6K/yr
Reviews and returns
What reviews say buyers love and hate about 32 Oz Insulated Cup
We read the reviews and the return reasons for every product selling here.
“Breaks easy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 32 Oz Insulated Cup questions
Answered from the same tracked data.









