Skip to content

25 Lb Plate

Fail

The top 5 brands take 98% of clicks, so 25 Lb Plate is a Fail.

Flapen Score
40
40 / 100
Ranks 6,016 of 8,101 Sports & Outdoors niches · −7 vs the category median of 47
Market size
$135K/yr112K searches / yr
90-day growth
+0.9%search demand this quarter
Competition
62%top-5 click share · 6 brands · 7 sellers

Flapen Score

25 Lb Plate against its category

The dotted line is the Sports & Outdoors average. Past it, 25 Lb Plate is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 25 Lb Plate market on Amazon at a glance

Shoppers on Amazon United States searched for 25 Lb Plate 112K times last year and spent an estimated $135K. The top 5 brands take 98% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $135K a year.

Searches, last 12 months
112K
Growth, 90 days vs prior 90
+0.9%
Conversion, latest week
3.3%
Market size, estimated
$135Ka year
Peak month
June3.5× the quietest month
Top search term
25 pound plate13K searches a year

02 · Price

A sale here is worth $36.14.

Listings sell for $36.14 on average, from $12.38 to $98.29. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $36.14 that is $4K to $9K a year per listing.

Average price
$36.14inside the $15 to $100 sweet spot
Price range
$12.38–$98.29
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$4K–$9K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #21 within Weights & Accessories. It carries 4,206 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
4.0%
Average rank
#21in Weights & Accessories
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
4,206per listing
Listings tracked
22

04 · Newcomers

12 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
12Amazon's first-year sales bar
Average brand age
52 months

Products

Top 25 Lb Plate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

7

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

62%

Top 20: 97%

Open market

0%

  • Brand 167%
  • Brand 224%
  • Brand 33%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (0%)

Demand

25 Lb Plate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 3.5×

Search terms

Top 25 Lb Plate search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 25 pound plate13K/yr
  • 25 lb plate14K/yr
  • 25lb plate11K/yr
  • 10 lb plate9K/yr
  • flat weight7K/yr
  • 10 lb olympic weight plates7K/yr
  • 10lb olympic weight plates6K/yr
  • 10 pound plate6K/yr
  • 25 lb plates7K/yr
  • 25 lb bumper plates5K/yr

Reviews and returns

What reviews say buyers love and hate about 25 Lb Plate

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
42%of negative reviews mention “Smell”
1.3%of orders come back
“Bad smell”
A buyer, on “Smell”42% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common 25 Lb Plate questions

Answered from the same tracked data.