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25

Fail

The average product has 34,702 reviews to catch up to, so 25 is a Fail.

Flapen Score
38
38 / 100
Ranks 6,453 of 8,101 Sports & Outdoors niches · −9 vs the category median of 47
Market size
$86K/yr223K searches / yr
90-day growth
+0.3%search demand this quarter
Competition
76%top-5 click share · 12 brands · 22 sellers

Flapen Score

25 against its category

The dotted line is the Sports & Outdoors average. Past it, 25 is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 25 market on Amazon at a glance

Shoppers on Amazon United States searched for 25 223K times last year and spent an estimated $86K. The top 5 brands take 76% of clicks. Demand peaks in May–Jun. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 223K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $86K a year.

Searches, last 12 months
223K
Growth, 90 days vs prior 90
+0.3%
Conversion, latest week
1.3%
Market size, estimated
$86Ka year
Peak month
May12.1× the quietest month
Top search term
$2553K searches a year

02 · Price

A sale here is worth $29.13.

Listings sell for $29.13 on average, from $10.22 to $66.87. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $29.13 that is $3K to $7K a year per listing.

Average price
$29.13inside the $15 to $100 sweet spot
Price range
$10.22–$66.87
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

58% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #82 within Weights & Accessories. It carries 34,702 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
83%
Out of stock, average day
0.0%
Average rank
#82in Weights & Accessories
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
34,702per listing
Listings tracked
12

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
44 months

Products

Top 25 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

12 rising

Sellers

22

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

19%

  • Brand 137%
  • Brand 218%
  • Brand 38%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

25 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May, Jun · busiest ÷ quietest = 12.1×

Reviews and returns

What reviews say buyers love and hate about 25

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Size-Overall”
16%of negative reviews mention “Size-Overall”
1.3%of orders come back
“Tight fit”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common 25 questions

Answered from the same tracked data.