25
FailThe average product has 34,702 reviews to catch up to, so 25 is a Fail.
- Flapen Score
- 38 / 100Ranks 6,453 of 8,101 Sports & Outdoors niches · −9 vs the category median of 4738
- Market size
- $86K/yr223K searches / yr
- 90-day growth
- +0.3%search demand this quarter
- Competition
- 76%top-5 click share · 12 brands · 22 sellers
Flapen Score
25 against its category
The dotted line is the Sports & Outdoors average. Past it, 25 is stronger. Inside it, weaker.
Market
The 25 market on Amazon at a glance
Shoppers on Amazon United States searched for 25 223K times last year and spent an estimated $86K. The top 5 brands take 76% of clicks. Demand peaks in May–Jun. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 1.3% of those searches ended in a purchase.
Shoppers searched for this 223K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $86K a year.
- Searches, last 12 months
- 223K
- Growth, 90 days vs prior 90
- +0.3%
- Conversion, latest week
- 1.3%
- Market size, estimated
- $86Ka year
- Peak month
- May12.1× the quietest month
- Top search term
- $2553K searches a year
02 · Price
A sale here is worth $29.13.
Listings sell for $29.13 on average, from $10.22 to $66.87. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $29.13 that is $3K to $7K a year per listing.
- Average price
- $29.13inside the $15 to $100 sweet spot
- Price range
- $10.22–$66.87
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$7K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
58% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #82 within Weights & Accessories. It carries 34,702 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 58%
- Prime listings
- 83%
- Out of stock, average day
- 0.0%
- Average rank
- #82in Weights & Accessories
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 34,702per listing
- Listings tracked
- 12
04 · Newcomers
2 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top 25 products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
HEAD Speed 25 Junior Tennis Racquet Blue (SIOC)
- Price
- $25.88
- Rating
- 4.8/5
- Reviews
- 1,470
- Age
- 5y ago

ZELUS Weighted Vest 6lb/8lb/12lb/16lb/20lb/25lb/30lb Weight Vest with Reflective Stripe for Workout Strength Training Running Fitness Muscle Building Weight Loss Weightlifting Black(12 lb)
- Price
- $30.91
- Rating
- 4.6/5
- Reviews
- 16,665
- Age
- 8y ago

Easton | Speed Baseball Bat | USSSA - Coach/Machine Pitch | 2 5/8 Barrel | 25 | -11
- Price
- $66.87
- Rating
- 4.8/5
- Reviews
- 298
- Age
- 1y ago

Justnard Stretch Ratchet Belt for Men Nylon Casual Web Tactical Work Mens Belt Adjustable Buckle Waist 25- 43 Black
- Price
- $10.22
- Rating
- 4.2/5
- Reviews
- 61
- Age
- 7mo ago

Amazon Essentials 25-inch Foldable Packable Nylon Duffel Bag for Travel and Sports with Multiple Zippered Pockets 35 lb Weight Capacity Collapsible for Easy Storage Red
- Price
- $20.07
- Rating
- 4.6/5
- Reviews
- 14,945
- Age
- 9mo ago
Trending
estimated 90-day click momentum
Callaway BL CG Supersoft 25 DIST STRP Teal 12B PK
- Price
- $26.30
- Rating
- 4.8/5
- Reviews
- 5,741
- Age
- 3mo ago

Amazon Essentials 25-inch Foldable Packable Nylon Duffel Bag for Travel and Sports with Multiple Zippered Pockets 35 lb Weight Capacity Collapsible for Easy Storage Red
- Price
- $20.07
- Rating
- 4.6/5
- Reviews
- 14,945
- Age
- 9mo ago

HEAD Speed 25 Junior Tennis Racquet Blue (SIOC)
- Price
- $25.88
- Rating
- 4.8/5
- Reviews
- 1,470
- Age
- 5y ago

Wilson Pro Staff Precision Junior 25 Tennis Racket - Black/Red
- Price
- $37.32
- Rating
- 4.6/5
- Reviews
- 152
- Age
- 2y ago

Easton | Speed Baseball Bat | USSSA - Coach/Machine Pitch | 2 5/8 Barrel | 25 | -11
- Price
- $66.87
- Rating
- 4.8/5
- Reviews
- 298
- Age
- 1y ago
Newest
by launch date
Callaway BL CG Supersoft 25 DIST STRP Teal 12B PK
- Price
- $26.30
- Rating
- 4.8/5
- Reviews
- 5,741
- Age
- 3mo ago

Justnard Stretch Ratchet Belt for Men Nylon Casual Web Tactical Work Mens Belt Adjustable Buckle Waist 25- 43 Black
- Price
- $10.22
- Rating
- 4.2/5
- Reviews
- 61
- Age
- 7mo ago

Amazon Essentials 25-inch Foldable Packable Nylon Duffel Bag for Travel and Sports with Multiple Zippered Pockets 35 lb Weight Capacity Collapsible for Easy Storage Red
- Price
- $20.07
- Rating
- 4.6/5
- Reviews
- 14,945
- Age
- 9mo ago

NATURELUX Weighted Vest with Reflective Stripe and Adjustable Buckle Straps Black 25 lbs
- Price
- $44.27
- Rating
- 4.6/5
- Reviews
- 1,104
- Age
- 1y ago

BAGAIL Comfort-Fit Weighted Vest for Woman Even Weight Distribution Faster Weight Loss No-Chafe or Bounce for Walking & Running with Detachable Phone Pouch & Reflective Stripes (Available 5-30lbs)
- Price
- $22.31
- Rating
- 4.6/5
- Reviews
- 3,842
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.
Brands
12 rising
Sellers
22
Est. top-5 brand share
76%
Top 20: 100%
Est. top-5 click share
76%
Top 20: 100%
Open market
19%
- HEAD37%
- ZELUS18%
- Easton8%
- Justnard6%
- Amazon Essentials6%
- Callaway5%
Demand
25 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun · busiest ÷ quietest = 12.1×
Reviews and returns
What reviews say buyers love and hate about 25
We read the reviews and the return reasons for every product selling here.
“Tight fit”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 25 questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









