22 Targets for Shooting
22 Targets for Shooting shows a sweet-spot price point ($45.60 avg), but soft demand (+0.2% this quarter) keeps it on the watch list.
Flapen Score
Top 22% of 8,101 Sports & Outdoors niches · +8 vs the category median of 47
Is 22 Targets for Shooting profitable on Amazon?
According to Flapen's Amazon United States niche tracking, 22 Targets for Shooting is a $248K/yr Amazon United States market (161K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 55/100.
22 Targets for Shooting: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +0.2% over the last 90 days and 3.4% of searches end in a purchase.
$248K
revenue / yr
Who owns the niche?
The top 5 brands hold 63% of demand, so 37% of the market is open.
37%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 35 products
Top 22 Targets for Shooting products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Allen Company EZ Aim IBS Rimfire Paper Shooting Targets 25-Targets Per Sheet 14 W x 17 H 25-Pack Green/White
- Price
- $16.69
- Rating
- 4.7/5
- Reviews
- 134
- Age
- 4y ago
Birchwood Casey Gallery Expert .22 Rimfire Resetting Target
- Price
- $39.08
- Rating
- 4.2/5
- Reviews
- 194
- Age
- 22y ago
Birchwood Casey 5 Spring Loaded Self-Resetting 6 Diameter Targets with Plate Rack & Folding Target Stand - Durable Long-Lasting Metal Standing Target for Shooting
- Price
- $321.28
- Rating
- 4.4/5
- Reviews
- 27
- Age
- 4y ago
Hiram Air Gun Pellet BB Gun Resetting Target Rated for .22/.177 Caliber
- Price
- $18.68
- Rating
- 4.2/5
- Reviews
- 4,923
- Age
- 8y ago
KNINE OUTDOORS Resetting Shooting Target Airsoft Rimfire Pellet BB Gun Target Rated for .22 .177 Caliber (Airgun)
- Price
- $21.62
- Rating
- 4.1/5
- Reviews
- 1,246
- Age
- 4y ago
Trending
90-day click momentum
Dueling Tree Target Kit 4 or 8 Heavy Duty in 6 or 4 or 3 Diameter 3/8 Thickness Ar500 Rotate Swing Paddle Shooting Bracket with Bullseye Paper for. 22 Rimfire Pistol Shooting Training(3/40.5 h)
- Price
- $45.92
- Rating
- 3.8/5
- Reviews
- 22
- Age
- 6mo ago
Birchwood Casey 5 Spring Loaded Self-Resetting 6 Diameter Targets with Plate Rack & Folding Target Stand - Durable Long-Lasting Metal Standing Target for Shooting
- Price
- $321.28
- Rating
- 4.4/5
- Reviews
- 27
- Age
- 4y ago
Birchwood Casey Gallery Expert .22 Rimfire Resetting Target
- Price
- $39.08
- Rating
- 4.2/5
- Reviews
- 194
- Age
- 22y ago
Ferus Outdoors AR500 Steel Shooting Target 3/8 Thick Plate for Handgun & Rifle (9mm .223 .308) Portable Steel Target for Range Practice Backyard Plinking & Precision Training (4)
- Price
- $18.17
- Rating
- 4.4/5
- Reviews
- 22
- Age
- 3y ago
Soulchen 3/8 Inch Thick Double Spinner Shooting Targets - Reset Auto Steel Target (2.2 2.5 3.5 & 4) and 10 Paper Targets Portable Design for Outdoor Practice
- Price
- $44.53
- Rating
- 4.3/5
- Reviews
- 25
- Age
- 9mo ago
Newest
by launch dateDueling Tree Target Kit 4 or 8 Heavy Duty in 6 or 4 or 3 Diameter 3/8 Thickness Ar500 Rotate Swing Paddle Shooting Bracket with Bullseye Paper for. 22 Rimfire Pistol Shooting Training(3/40.5 h)
- Price
- $45.92
- Rating
- 3.8/5
- Reviews
- 22
- Age
- 6mo ago
Soulchen 3/8 Inch Thick Double Spinner Shooting Targets - Reset Auto Steel Target (2.2 2.5 3.5 & 4) and 10 Paper Targets Portable Design for Outdoor Practice
- Price
- $44.53
- Rating
- 4.3/5
- Reviews
- 25
- Age
- 9mo ago
AIMAX OUTDOOR AR500 Steel Target Stand System Kit 1/4 Thick 6 Spinning Targets Suitable for .22 Rimfire KYL Airgun Pellet Guns (Orange)
- Price
- $84.38
- Rating
- 4.9/5
- Reviews
- 56
- Age
- 11mo ago
AIMAX OUTDOOR Dueling Tree Target Kit for .22 Rimfire Metal Shooting Target with Ground Insertable Design Suitable for .22 Rifles and Handguns Shooting Practice
- Price
- $64.67
- Rating
- 4.8/5
- Reviews
- 55
- Age
- 1y ago
AIMAX OUTDOOR 3/8 Thick Metal High Caliber Spinner Target Heavy Metal Spinner Auto Reset Steel Target for Centerfire Handguns Up to .44 Magnum Outdoor Target Shooting Range
- Price
- $32.62
- Rating
- 4.3/5
- Reviews
- 191
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
Brands
20 falling
Sellers
51
Top-5 brand share
63%
Top 20: 100%
Top-5 click share
49%
Top 20: 85%
Open market
31%
- Birchwood Casey24%
- AC Allen16%
- Highwild10%
- Hiram7%
- Aimax Outdoor6%
- KNINE OUTDOORS6%
22 Targets for Shooting demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Dec · busiest ÷ quietest = 2.2×
Top 22 Targets for Shooting search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- rimfire targets21K/yr
- 22lr targets19K/yr
- 22 target16K/yr
- plinking target12K/yr
- 22 targets for shooting outdoor14K/yr
- spinning target8K/yr
- 22 targets8K/yr
- 22 rimfire target6K/yr
- 22 lr targets6K/yr
- rimfire target6K/yr
What reviews say buyers love and hate about 22 Targets for Shooting
What buyers mention most, as a share of all reviews.
What buyers love
76% of reviews“Good quality”
“Good price”
“Fun to practice with”
“it has held up well”
“AS advertised”
What buyers complain about
72% of reviews“Screws and nuts dont fit”
“Will not hold up to”
“Bad quality”
“$20 seems like a lot”
“Its also too flimsy to work as designed”
22 Targets for Shooting return rate & reasons
Why buyers send it back, as a share of all return requests.
1.1%
Return rate
63%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common 22 Targets for Shooting questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
