Is 22 targets for shooting profitable to sell on Amazon United States?

The niche generates $248K/yr across 35 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +0.2%. Flapen's verdict: Worth a look (55/100).

How competitive is the 22 targets for shooting niche?

20 brands and 51 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 63% of demand.

What do buyers complain about in 22 targets for shooting?

Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 1.1%.

When does demand for 22 targets for shooting peak?

Demand peaks in Jan–Dec; the busiest month runs 2.2× the quietest.

What does it cost to enter the 22 targets for shooting niche?

Listings span $13.39–$321.28; the average listing price is $45.60 (sweet spot $15–$100). The average incumbent carries 1,303 reviews — the moat a new listing must climb.

22 targets for shooting

Worth a look

Shows a sweet-spot price point ($45.60 avg), but soft demand (+0.2% this quarter) keeps it on the watch list.

Avg price

Incredible$45.60

avg listing price — sweet spot $15–$100

Returns

Great1.1%

return rate — above 5% kills the launch gate

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Good1,302.69

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$248K

$248K/yr · 161K searches

Conversion

Okay3.4%

search→purchase rate — share of searches ending in a sale

Price range

Okay$13.39–$321.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+0.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, 22 targets for shooting is a $248K/yr Amazon United States market (161K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 55/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

22 targets for shooting market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $137K–$182K; units × avg price
Conversion rate: 3.4%
Avg BSR: #707
Page quality: 0%
Prime: 97%
Sponsored: 69%
Out of stock: 1.7%
Avg brand age: 51 months
Avg seller age: 167 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 falling

Sellers

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

49%

Top 20: 85%

Open market

31%

Birchwood Casey24%
AC Allen16%
Highwild10%
Hiram7%
Aimax Outdoor6%
KNINE OUTDOORS6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +0.2% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 2.2×

Open Trend

Top 22 targets for shooting search terms

rimfire targets21K/yr -5.0%1.5% conv.
22lr targets19K/yr +5.1%1.8% conv.
22 target16K/yr -5.8%2.0% conv.
plinking target12K/yr +34.0%1.0% conv.
22 targets for shooting outdoor14K/yr -4.9%2.1% conv.
spinning target8K/yr +22.9%1.0% conv.
22 targets8K/yr -5.2%1.4% conv.
22 rimfire target6K/yr -16.0%2.4% conv.
22 lr targets6K/yr -3.9%1.7% conv.
rimfire target6K/yr -9.6%1.8% conv.

All search terms

Top 22 targets for shooting products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Allen Company EZ Aim IBS Rimfire Paper Shooting Targets 25-Targets Per Sheet 14 W x 17 H 25-Pack Green/White

AC Allen$16.694.7★134 rev

Birchwood Casey Gallery Expert .22 Rimfire Resetting Target

Birchwood Casey$39.084.2★194 rev

Birchwood Casey 5 Spring Loaded Self-Resetting 6 Diameter Targets with Plate Rack & Folding Target Stand - Durable Long-Lasting Metal Standing Target for Shooting

Birchwood Casey$321.284.4★27 rev

Hiram Air Gun Pellet BB Gun Resetting Target Rated for .22/.177 Caliber

Hiram$18.684.2★4,923 rev

KNINE OUTDOORS Resetting Shooting Target Airsoft Rimfire Pellet BB Gun Target Rated for .22 .177 Caliber (Airgun)

KNINE OUTDOORS$21.624.1★1,246 rev

Newest

by launch date

Dueling Tree Target Kit 4 or 8 Heavy Duty in 6 or 4 or 3 Diameter 3/8 Thickness Ar500 Rotate Swing Paddle Shooting Bracket with Bullseye Paper for. 22 Rimfire Pistol Shooting Training(3/40.5 h)

VioraWhite$45.9222 rev

6mo ago

Soulchen 3/8 Inch Thick Double Spinner Shooting Targets - Reset Auto Steel Target (2.2 2.5 3.5 & 4) and 10 Paper Targets Portable Design for Outdoor Practice

Soulchen$44.5325 rev

9mo ago

AIMAX OUTDOOR AR500 Steel Target Stand System Kit 1/4 Thick 6 Spinning Targets Suitable for .22 Rimfire KYL Airgun Pellet Guns (Orange)

Aimax Outdoor$84.3856 rev

11mo ago

AIMAX OUTDOOR Dueling Tree Target Kit for .22 Rimfire Metal Shooting Target with Ground Insertable Design Suitable for .22 Rifles and Handguns Shooting Practice

Aimax Outdoor$64.6755 rev

1y ago

AIMAX OUTDOOR 3/8 Thick Metal High Caliber Spinner Target Heavy Metal Spinner Auto Reset Steel Target for Centerfire Handguns Up to .44 Magnum Outdoor Target Shooting Range

Aimax Outdoor$32.62191 rev

1y ago

What buyers say about 22 targets for shooting

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Good quality”

Value For Money14%

“Good price”

Fun/Entertainment Experience13%

“Fun to practice with”

Durability9%

“it has held up well”

Advertised Vs Actual Product7%

“AS advertised”

Weight Heavy5%

“Heavy”

Efficiency4%

“they perform very well for this purpose”

Size-Overall4%

“Not bad smaller than expected”

Thickness2%

“It's a decent thickness”

Assembly/Installation2%

“easy to assemble”

What buyers complain about

Size-Overall35%

“Screws and nuts dont fit”

Durability10%

“Will not hold up to”

Quality-Overall8%

“Bad quality”

Value For Money4%

“$20 seems like a lot”

Strength4%

“Its also too flimsy to work as designed”

Advertised Vs Actual Product4%

“I guess I didn't read the description right”

Noise Level2%

“they ding loudly”

Assembly/Installation2%

“Putting it together dropped one of the targets”

Adhesion/Stickiness1%

“FYI not adhesive backed”

Ease Of Use1%

“Definitely not able to handle”

Top return reasons

Size-Overall48%

Advertised Vs Actual Product8%

Defective Material/Parts5%

Weight Heavy5%

Durability5%

Functionality-Overall4%