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68

2024 topps series 2

Launch it

A $7.9M/yr market growing +14.2% this quarter with returns at 0.3% — clears our launch bar.

Market size 100Growth 43Conversion 41Competition 88Returns 98Price range 36Avg price 91Brand share 18Review moat 91Quality gap 72

Market size

Incredible$7.9M

$7.9M/yr · 4.3M searches

Returns

Incredible0.3%

return rate — above 6% kills the launch gate

Review moat

Great189.1

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$55.55

avg listing price — sweet spot $15–$100

Competition

Great27%

top-5 click share — an open shelf

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Growth

Okay+14.2%

90-day search growth — must beat 0% to launch

Conversion

Okay3.3%

search→purchase rate — share of searches ending in a sale

Price range

Okay$9.71–$248.23

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad93%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, 2024 topps series 2 is a $7.9M/yr Amazon United States market (4.3M searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Nov–Dec. Verdict: Launch it — 68/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

2024 topps series 2 market data

Units sold / yr
150K–200K
avg 1,500–2,000/product
Revenue / yr
$8.3M–$11.1M
units × avg price
Launch success
91%
51 of 56 new (360d)
Conversion rate
3.3%
Avg BSR
#61
Page quality
0%
Prime
81%
Sponsored
79%
Out of stock
3.5%
Avg brand age
36 months
Avg seller age
151 days

Competition & brand share

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

Brands

11 falling

Sellers

404

Top-5 brand share

93%

Top 20: 97%

Top-5 click share

27%

Top 20: 65%

Open market

4%

  • Topps65%
  • Generic17%
  • High Cheese5%
  • Lightning Card Collection3%
  • --3%
  • generic2%
  • Open — no brand owns it (5 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — +14.2% search growth over the last 90 days.
250K150KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.0×

Top 2024 topps series 2 search terms

  • baseball cards2.8M/yr
  • topps472K/yr
  • topps baseball cards404K/yr
  • topps cards88K/yr
  • baseball cards packs117K/yr
  • baseball card packs66K/yr
  • baseball card71K/yr
  • topps baseball78K/yr
  • mlb cards53K/yr
  • baseball trading cards46K/yr
All search terms

Top 2024 topps series 2 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$158K4%$316K6%$474K8%$631K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 73 tracked products in this niche — three views at once, no toggling.

What buyers say about 2024 topps series 2

What buyers praise and complain about, mined from review topics.

What buyers love

Collectibles32%

“Great Cards”

Value For Money19%

“Good deal”

Quality-Overall17%

“The variety was great”

Gifting Purpose10%

“Great gift”

Advertised Vs Actual Product9%

“Exactly as advertised”

Fun/Entertainment Experience7%

“Fun cards”

Design-Overall1%

“how amazing the designs are”

Strength1%

“Solid”

Ease Of Use1%

“way to easy to open compared to local”

Sharpness0%

“Great set looks sharper than last years”

What buyers complain about

Value For Money54%

“Overpriced”

Quality-Overall18%

“Bad Quality”

Advertised Vs Actual Product9%

“Not as described”

Size-Overall3%

“Very small”

Fun/Entertainment Experience2%

“nothing exciting”

Functionality-Overall2%

“Pulled nothing”

Gifting Purpose1%

“Giftability is 0/10”

Ethical Trade/Fair Trade1%

“This might be the biggest scam on Amazon”

Durability1%

“I broke even or worse”

Print Quality1%

“one of the cards was damaged with what appears to be some type of defect in printing process”

Top return reasons

Value For Money47%
Advertised Vs Actual Product26%
Size-Overall14%
Gifting Purpose3%
Defective Material/Parts2%
Product Condition2%
Quality-Overall1%
Adhesion/Stickiness1%
Functionality-Overall0%
Shape/Style0%

Common questions

Is 2024 topps series 2 profitable to sell on Amazon United States?
The niche generates $7.9M/yr across 73 tracked products. 51 of 56 products launched in the last 360 days are still selling. 90-day search growth is +14.2%. Flapen's verdict: Launch it (68/100).
How competitive is the 2024 topps series 2 niche?
11 brands and 404 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in 2024 topps series 2?
Top complaints mined from reviews: Value For Money, Quality-Overall, Advertised Vs Actual Product. The return rate is 0.3%.
When does demand for 2024 topps series 2 peak?
Demand peaks in Nov–Dec; the busiest month runs 4.0× the quietest.
What does it cost to enter the 2024 topps series 2 niche?
Listings span $9.71–$248.23; the average listing price is $55.55 (sweet spot $15–$100). The average incumbent carries 189 reviews — the moat a new listing must climb.