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2024 Topps Series 2

2024 Topps Series 2 clears our launch bar: a $7.9M/yr market growing +14.2% this quarter with returns at 0.3%.

Flapen Score

68
Launch it

Top 2% of 8,101 Sports & Outdoors niches · +21 vs the category median of 47

Market size 100Growth 43Conversion 41Competition 88Returns 98Price range 36Avg price 91Brand share 18Review moat 91Quality gap 72
This niche Category average · 8,101 niches

Is 2024 Topps Series 2 profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 2024 Topps Series 2 is a $7.9M/yr Amazon United States market (4.3M searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Nov–Dec. Verdict: Launch it — 68/100.

2024 Topps Series 2: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Yes. Search demand moved +14.2% over the last 90 days and 3.3% of searches end in a purchase.

$7.9M

revenue / yr

Units sold / yr200K
Search volume / yr+14.2%4.3M
Conversion rate3.3%
Avg price$55.55

Who owns the niche?

The top 5 brands hold 93% of demand, so 7% of the market is open.

7%

open market share

Brands · sellers11 · 404
Top-5 product click share27%
Open market7%
Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 73 products

Sponsored placement79%
New entrants (1y)56· 51 succeeded
Avg rating4.3★
Avg reviews189

Top 2024 Topps Series 2 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

$0$158K$316K$474K$631K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

404

Top-5 brand share

93%

Top 20: 97%

Top-5 click share

27%

Top 20: 65%

Open market

4%

  • Topps65%
  • Generic17%
  • High Cheese5%
  • Lightning Card Collection3%
  • --3%
  • generic2%
  • Open — no brand owns it (5 brands, 4%)

2024 Topps Series 2 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume4.3MCVR3.3%Products73Brands11Top 5 Brands93%OOS Rate3.5%Rating4.3★Reviews189Avg BSR#61
250K150KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.0×

Top 2024 Topps Series 2 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • baseball cards2.8M/yr
  • topps472K/yr
  • topps baseball cards404K/yr
  • topps cards88K/yr
  • baseball cards packs117K/yr
  • baseball card packs66K/yr
  • baseball card71K/yr
  • topps baseball78K/yr
  • mlb cards53K/yr
  • baseball trading cards46K/yr

What reviews say buyers love and hate about 2024 Topps Series 2

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews
Collectibles32%

Great Cards

Value For Money19%

Good deal

Quality-Overall17%

The variety was great

Gifting Purpose10%

Great gift

Advertised Vs Actual Product9%

Exactly as advertised

What buyers complain about

93% of reviews
Value For Money54%

Overpriced

Quality-Overall18%

Bad Quality

Advertised Vs Actual Product9%

Not as described

Size-Overall3%

Very small

Fun/Entertainment Experience2%

nothing exciting

2024 Topps Series 2 return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

42%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Value For Money
47%
2Advertised Vs Actual Product
26%
3Size-Overall
14%
4Gifting Purpose
3%
5Defective Material/Parts
2%

Common 2024 Topps Series 2 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 2024 Topps Series 2 68/100 on Amazon United States — Launch it. The niche generates $7.9M/yr across 73 tracked products. 51 of 56 products launched in the last 360 days are still selling. Search demand moved +14.2% over the last 90 days.
Search demand for 2024 Topps Series 2 on Amazon United States peaks in Nov–Dec, where the busiest month runs 4.0× the quietest.