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2024 Donruss Optic Football

Fail

Demand is soft, at -59.8% this quarter, so 2024 Donruss Optic Football is a Fail.

Flapen Score
32
32 / 100
Ranks 7,441 of 8,101 Sports & Outdoors niches · −15 vs the category median of 47
Market size
$37K/yr15K searches / yr
90-day growth
-59.8%search demand this quarter
Competition
65%top-5 click share · 6 brands · 33 sellers

Flapen Score

2024 Donruss Optic Football against its category

The dotted line is the Sports & Outdoors average. Past it, 2024 Donruss Optic Football is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 2024 Donruss Optic Football market on Amazon at a glance

Shoppers on Amazon United States searched for 2024 Donruss Optic Football 15K times last year and spent an estimated $37K. The top 5 brands take 96% of clicks. Demand peaks in Jan–May. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 15K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -59.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37K a year.

Searches, last 12 months
15K
Growth, 90 days vs prior 90
-59.8%
Conversion, latest week
2.5%
Market size, estimated
$37Ka year
Peak month
May5.6× the quietest month
Top search term
2024 donruss optic football11K searches a year

02 · Price

A sale here is worth $102.48.

Listings sell for $102.48 on average, from $22.49 to $232.86. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $102.48 that is $0 to $10K a year per listing.

Average price
$102.48above the $15 to $100 sweet spot
Price range
$22.49–$232.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$10K
Returns
5.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

29% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 25.8% of listings are out of stock. The average listing ranks #749 within Sports Souvenirs. It carries 23 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings
29%
Prime listings
57%
Out of stock, average day
25.8%
Average rank
#749in Sports Souvenirs
Average rating
4.08 starsAmazon United States average 4.42 stars
Average reviews
23per listing
Listings tracked
14

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
20 months

Products

Top 2024 Donruss Optic Football products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

33

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

0%

  • Brand 136%
  • Brand 229%
  • Brand 312%
  • Brand 410%
  • Brand 59%
  • Brand 64%

Demand

2024 Donruss Optic Football search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KBlack Friday '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, May · busiest ÷ quietest = 5.6×

Reviews and returns

What reviews say buyers love and hate about 2024 Donruss Optic Football

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Quality-Overall”
100%of negative reviews mention “Value For Money”
5.6%of orders come back
“Was Greatly overpriced”
A buyer, on “Value For Money”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

4 topics

NegativePositive

FAQ

Common 2024 Donruss Optic Football questions

Answered from the same tracked data.