2023 football cards complete set
Skip itSoft demand (-44.9% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible23.32avg incumbent reviews — the moat a new listing must climb
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Returns
Great1.7%return rate — above 5% kills the launch gate
Competition
Great39%top-5 click share — an open shelf
Avg price
Okay$184.15avg listing price — sweet spot $15–$100
Market size
Okay$165K$165K/yr · 46K searches
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Price range
Bad$30.21–$1075.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-44.9%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, 2023 football cards complete set is a $165K/yr Amazon United States market (46K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 45/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
2023 football cards complete set market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $138K–$184K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #338
- Page quality
- 0%
- Prime
- 70%
- Sponsored
- 48%
- Out of stock
- 10.3%
- Avg brand age
- 38 months
- Avg seller age
- 157 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
7 falling
Sellers
171
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
39%
Top 20: 80%
Open market
1%
- Panini72%
- Generic15%
- Topps10%
- Wild Card2%
- Panini America1%
- HOFSM.COM Hall of Fame Sports Memorabilia1%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -44.9% search growth over the last 90 days.Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.3×
Top 2023 football cards complete set search terms
- nfl hobby box29K/yr
- panini hobby box football9K/yr
- football hobby box sealed6K/yr
- 2023 football cards hobby box1K/yr
- 2023 football hobby box471/yr
- football hobby box 202392/yr
Top 2023 football cards complete set products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Panini 2025 Absolute Football Hobby Mega Box
Panini$107.852.7★9 rev
2025 Panini Rookies & Stars Football 6-Pack Hobby Blaster Trading Card Box (1 Autograph or Memorabilia Card Per Box)
Panini$50.744.3★55 rev
Panini 2025 Rookies & Stars Football Hobby Box
Panini$236.314.5★5 rev
2025 Panini Mosaic Football Hobby Mega Trading Card Box (10 Exclusive Camo Red Mosaics Per Box)
Panini$95.663.4★6 rev
2025 Panini Donruss Optic Football International Hobby Box
Panini$264.442.0★3 rev
Newest
by launch date
2025 Topps Signature Class Football Hobby Jumbo Box - 4 Packs 4 Autos per Box
Topps$831.980 rev
2025 Topps Signature Class Football - Factory Sealed - Value Box
Topps$30.2199 rev
2025 Topps Chrome Football - Factory Sealed - Mega Box
Topps$75.0937 rev
2025 Topps Chrome Football - Factory Sealed - Value Box
Topps$41.7241 rev
2025 Panini Donruss Optic Football International Hobby Box
Panini$264.443 rev
Trending
90-day click momentum
2025 Panini NFL Football Prizm Football Trading Card Hobby Mega Box (Purple Pulsar Prizms)
Panini$83.570.0★
2025 Topps Chrome Football - Factory Sealed - Mega Box
Topps$75.094.0★
2025 Panini Donruss Optic Football International Hobby Box
Panini$264.442.0★
2025 Topps Signature Class Football - Factory Sealed - Value Box
Topps$30.214.2★
2025 Topps Signature Class Football Hobby Jumbo Box - 4 Packs 4 Autos per Box
Topps$831.980.0★
What buyers say about 2023 football cards complete set
What buyers praise and complain about, mined from review topics.What buyers love
“Nice collection”
“Solid product”
“Good deal”
“It was what I was looking for”
“Fun to open”
“My son absolutely loved this gift”
“Couldnt believe it been trying to pull one for a long time”
“Got what I asked for”
“Great set looks sharper than last years”
“Great pull”
What buyers complain about
“Not worth the money at all”
“Absolutely garbage”
“False advertising”
“Printed all messed up along with bad cutting”
“didn't really get anything exciting”
“Weak”
“the card were below mid”
“not in new condition”
Top return reasons
Common questions
- Is 2023 football cards complete set profitable to sell on Amazon United States?
- The niche generates $165K/yr across 44 tracked products. 26 of 33 products launched in the last 360 days are still selling. 90-day search growth is -44.9%. Flapen's verdict: Skip it (45/100).
- How competitive is the 2023 football cards complete set niche?
- 7 brands and 171 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in 2023 football cards complete set?
- Top complaints mined from reviews: Value For Money, Quality-Overall, Advertised Vs Actual Product. The return rate is 1.7%.
- When does demand for 2023 football cards complete set peak?
- Demand peaks in Jan–Feb–Dec; the busiest month runs 2.3× the quietest.
- What does it cost to enter the 2023 football cards complete set niche?
- Listings span $30.21–$1075.65; the average listing price is $184.15 (sweet spot $15–$100). The average incumbent carries 23 reviews — the moat a new listing must climb.