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2023 Football Cards Complete Set

Fail

Demand is soft, at -44.9% this quarter, so 2023 Football Cards Complete Set is a Fail.

Flapen Score
45
45 / 100
Ranks 4,637 of 8,101 Sports & Outdoors niches · −2 vs the category median of 47
Market size
$165K/yr46K searches / yr
90-day growth
-44.9%search demand this quarter
Competition
39%top-5 click share · 7 brands · 171 sellers

Flapen Score

2023 Football Cards Complete Set against its category

The dotted line is the Sports & Outdoors average. Past it, 2023 Football Cards Complete Set is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 2023 Football Cards Complete Set market on Amazon at a glance

Shoppers on Amazon United States searched for 2023 Football Cards Complete Set 46K times last year and spent an estimated $165K. The top 5 brands take 99% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -44.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $165K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
-44.9%
Conversion, latest week
1.9%
Market size, estimated
$165Ka year
Peak month
February2.3× the quietest month
Top search term
nfl hobby box29K searches a year

02 · Price

A sale here is worth $184.15.

Listings sell for $184.15 on average, from $30.21 to $1075.65. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $184.15 that is $0 to $18K a year per listing.

Average price
$184.15above the $15 to $100 sweet spot
Price range
$30.21–$1075.65
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$18K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

48% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #338 within Sports Souvenirs. It carries 23 reviews at 3.77 stars, so a new listing needs social proof before a better product.

Sponsored listings
48%
Prime listings
70%
Out of stock, average day
10.3%
Average rank
#338in Sports Souvenirs
Average rating
3.77 starsAmazon United States average 4.42 stars
Average reviews
23per listing
Listings tracked
44

04 · Newcomers

26 of last year's 33 launches cleared the first-year sales bar.

33 products launched here in the last 12 months. 26 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
33
Successful launches
26Amazon's first-year sales bar
Average brand age
38 months

Products

Top 2023 Football Cards Complete Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

7 falling

Sellers

171

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

39%

Top 20: 80%

Open market

1%

  • Brand 172%
  • Brand 215%
  • Brand 310%
  • Brand 42%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

2023 Football Cards Complete Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.3×

Search terms

Top 2023 Football Cards Complete Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nfl hobby box29K/yr
  • panini hobby box football9K/yr
  • football hobby box sealed6K/yr
  • 2023 football cards hobby box1K/yr
  • 2023 football hobby box471/yr
  • football hobby box 202392/yr

Reviews and returns

What reviews say buyers love and hate about 2023 Football Cards Complete Set

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Collectibles”
56%of negative reviews mention “Value For Money”
1.7%of orders come back
“Not worth the money at all”
A buyer, on “Value For Money”56% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common 2023 Football Cards Complete Set questions

Answered from the same tracked data.