How competitive is the 2023 Football Cards Complete Set niche on Amazon United States?

7 brands and 171 sellers compete in 2023 Football Cards Complete Set on Amazon United States. The top 5 2023 Football Cards Complete Set products take 39% of clicks and its top 5 brands hold 99% of demand.

What do buyers complain about in 2023 Football Cards Complete Set?

2023 Football Cards Complete Set buyers on Amazon United States complain most about Value For Money, Quality-Overall, Advertised Vs Actual Product, the themes mined from the niche's reviews. Its return rate is 1.7%.

What does it cost to enter the 2023 Football Cards Complete Set niche?

2023 Football Cards Complete Set sells for $184.15 on average on Amazon United States, outside our $15–$100 sweet spot. Listings span $30.21–$1075.65. The average incumbent carries 23 reviews — the moat a new listing must climb.

2023 Football Cards Complete Set

soft demand (-44.9% this quarter) — 2023 Football Cards Complete Set doesn't clear our bar today.

Signals Quality Gap High Price

Flapen Score

Skip it

Ranks 4,637 of 8,101 Sports & Outdoors niches · −2 vs the category median of 47

This niche Category average · 8,101 niches

Is 2023 Football Cards Complete Set profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 2023 Football Cards Complete Set is a $165K/yr Amazon United States market (46K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 45/100.

2023 Football Cards Complete Set: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -44.9% over the last 90 days and 1.9% of searches end in a purchase.

$165K

revenue / yr

Units sold / yr1K

Search volume / yr-44.9%46K

Conversion rate1.9%

Avg price$184.15

Who owns the niche?

The top 5 brands hold 99% of demand, so 1% of the market is open.

open market share

Brands · sellers7 · 171

Top-5 product click share39%

Open market1%

Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.8★ — the gap to enter on.

0/100

page quality · 44 products

Top 2023 Football Cards Complete Set products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Panini 2025 Absolute Football Hobby Mega Box

Price: $107.85
Rating: 2.7/5
Reviews: 9
Age: 7mo ago

2025 Panini Rookies & Stars Football 6-Pack Hobby Blaster Trading Card Box (1 Autograph or Memorabilia Card Per Box)

Price: $50.74
Rating: 4.3/5
Reviews: 55
Age: 6mo ago

Panini 2025 Rookies & Stars Football Hobby Box

Price: $236.31
Rating: 4.5/5
Reviews: 5
Age: 7mo ago

2025 Panini Mosaic Football Hobby Mega Trading Card Box (10 Exclusive Camo Red Mosaics Per Box)

Price: $95.66
Rating: 3.4/5
Reviews: 6
Age: 6mo ago

2025 Panini Donruss Optic Football International Hobby Box

Price: $264.44
Rating: 2.0/5
Reviews: 3
Age: 3mo ago

Newest

by launch date

2025 Topps Signature Class Football Hobby Jumbo Box - 4 Packs 4 Autos per Box

Price: $831.98
Rating: 0.0/5
Reviews: 0
Age: 2mo ago

2025 Topps Signature Class Football - Factory Sealed - Value Box

Price: $30.21
Rating: 4.2/5
Reviews: 99
Age: 2mo ago

2025 Topps Chrome Football - Factory Sealed - Mega Box

Price: $75.09
Rating: 4.0/5
Reviews: 37
Age: 3mo ago

2025 Topps Chrome Football - Factory Sealed - Value Box

Price: $41.72
Rating: 4.1/5
Reviews: 41
Age: 3mo ago

2025 Panini Donruss Optic Football International Hobby Box

Price: $264.44
Rating: 2.0/5
Reviews: 3
Age: 3mo ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

7 falling

Sellers

171

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

39%

Top 20: 80%

Open market

Panini72%
Generic15%
Topps10%
Wild Card2%
Panini America1%
HOFSM.COM Hall of Fame Sports Memorabilia1%
Open — no brand owns it (1 brand, 1%)

2023 Football Cards Complete Set demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume46KCVR1.9%Products44Brands7Top 5 Brands99%OOS Rate10.3%Rating3.8★Reviews23Avg BSR#338

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.3×

Top 2023 Football Cards Complete Set search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

nfl hobby box29K/yr -31.9%1.2% conv.
panini hobby box football9K/yr -71.1%0.3% conv.
football hobby box sealed6K/yr -56.5%1.2% conv.
2023 football cards hobby box1K/yr -70.1%1.0% conv.
2023 football hobby box471/yr -66.9%0.0% conv.
football hobby box 202392/yr -69.8%0.0% conv.

What reviews say buyers love and hate about 2023 Football Cards Complete Set

What buyers mention most, as a share of all reviews.

What buyers love

97% of reviews

Collectibles34%

“Nice collection”

Quality-Overall21%

“Solid product”

Value For Money20%

“Good deal”

Advertised Vs Actual Product7%

“It was what I was looking for”

Fun/Entertainment Experience6%

“Fun to open”

What buyers complain about

98% of reviews

Value For Money56%

“Not worth the money at all”

Quality-Overall19%

“Absolutely garbage”

Advertised Vs Actual Product7%

“False advertising”

Print Quality6%

“Printed all messed up along with bad cutting”

Fun/Entertainment Experience3%

“didn't really get anything exciting”

2023 Football Cards Complete Set return rate & reasons

Why buyers send it back, as a share of all return requests.

1.7%

Return rate

46%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product

43%

2Value For Money

38%

3Ethical Trade/Fair Trade

4Functionality-Overall

5Drop/Impact Protection

Common 2023 Football Cards Complete Set questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 2023 Football Cards Complete Set 45/100 on Amazon United States — Skip it. The niche generates $165K/yr across 44 tracked products. 26 of 33 products launched in the last 360 days are still selling. Search demand moved -44.9% over the last 90 days.