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2020 Football Cards

Fail

The top 5 brands take 100% of clicks, so 2020 Football Cards is a Fail.

Flapen Score
40
40 / 100
Ranks 6,016 of 8,101 Sports & Outdoors niches · −7 vs the category median of 47
Market size
$68K/yr20K searches / yr
90-day growth
-45.3%search demand this quarter
Competition
67%top-5 click share · 5 brands · 28 sellers

Flapen Score

2020 Football Cards against its category

The dotted line is the Sports & Outdoors average. Past it, 2020 Football Cards is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 2020 Football Cards market on Amazon at a glance

Shoppers on Amazon United States searched for 2020 Football Cards 20K times last year and spent an estimated $68K. All 5 brands take every click. Demand peaks in Jan–Feb–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -45.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $68K a year.

Searches, last 12 months
20K
Growth, 90 days vs prior 90
-45.3%
Conversion, latest week
3.7%
Market size, estimated
$68Ka year
Peak month
January3.0× the quietest month
Top search term
2020 football cards13K searches a year

02 · Price

A sale here is worth $93.39.

Listings sell for $93.39 on average, from $11.49 to $359.34. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $93.39 that is $0 to $9K a year per listing.

Average price
$93.39inside the $15 to $100 sweet spot
Price range
$11.49–$359.34
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$9K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

18% of listings pay for placement with sponsored ads. 45% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #1,041 within Sports Souvenirs. It carries 105 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings
18%
Prime listings
45%
Out of stock, average day
3.6%
Average rank
#1,041in Sports Souvenirs
Average rating
4.11 starsAmazon United States average 4.42 stars
Average reviews
105per listing
Listings tracked
11

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top 2020 Football Cards products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 falling

Sellers

28

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

0%

  • Brand 140%
  • Brand 223%
  • Brand 319%
  • Brand 410%
  • Brand 57%
  • Open — no brand owns it (0%)

Demand

2020 Football Cards search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 3.0×

Search terms

Top 2020 Football Cards search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 2020 football cards13K/yr
  • football cards 20204K/yr
  • 2020 football cards box3K/yr

Reviews and returns

What reviews say buyers love and hate about 2020 Football Cards

We read the reviews and the return reasons for every product selling here.

100%of positive reviews mention “Collectibles”
100%of negative reviews mention “Value For Money”
0.4%of orders come back
“They charged me 3X what it actually costs for the product”
A buyer, on “Value For Money”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

2 topics

NegativePositive

FAQ

Common 2020 Football Cards questions

Answered from the same tracked data.