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2018 Baseball Cards

Fail

The top 5 brands take 96% of clicks, so 2018 Baseball Cards is a Fail.

Flapen Score
45
45 / 100
Ranks 4,637 of 8,101 Sports & Outdoors niches · −2 vs the category median of 47
Market size
$121K/yr73K searches / yr
90-day growth
-5.1%search demand this quarter
Competition
52%top-5 click share · 7 brands · 84 sellers

Flapen Score

2018 Baseball Cards against its category

The dotted line is the Sports & Outdoors average. Past it, 2018 Baseball Cards is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 2018 Baseball Cards market on Amazon at a glance

Shoppers on Amazon United States searched for 2018 Baseball Cards 73K times last year and spent an estimated $121K. The top 5 brands take 96% of clicks. Demand peaks in Apr–Jul. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $121K a year.

Searches, last 12 months
73K
Growth, 90 days vs prior 90
-5.1%
Conversion, latest week
0.8%
Market size, estimated
$121Ka year
Peak month
July2.0× the quietest month
Top search term
2018 topps baseball cards24K searches a year

02 · Price

A sale here is worth $201.34.

Listings sell for $201.34 on average, from $24.17 to $617.25. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $201.34 that is $0 to $20K a year per listing.

Average price
$201.34above the $15 to $100 sweet spot
Price range
$24.17–$617.25
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$20K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

18% of listings pay for placement with sponsored ads. 29% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #631 within Sports Souvenirs. It carries 80 reviews at 3.90 stars, so a new listing needs social proof before a better product.

Sponsored listings
18%
Prime listings
29%
Out of stock, average day
9.3%
Average rank
#631in Sports Souvenirs
Average rating
3.90 starsAmazon United States average 4.42 stars
Average reviews
80per listing
Listings tracked
28

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
60 months

Products

Top 2018 Baseball Cards products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

84

Top-5 brand share

96%

Top 20: 99%

Top-5 click share

52%

Top 20: 91%

Open market

2%

  • Brand 141%
  • Brand 239%
  • Brand 312%
  • Brand 43%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (1 brand, 2%)

Demand

2018 Baseball Cards search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Apr, Jul · busiest ÷ quietest = 2.0×

Search terms

Top 2018 Baseball Cards search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 2018 topps baseball cards24K/yr
  • 2018 baseball cards17K/yr
  • 2018 topps chrome hobby box8K/yr
  • 2018 baseball hobby box5K/yr
  • 2018 topps5K/yr
  • 2018 baseball cards box5K/yr
  • 2018 topps chrome6K/yr
  • baseball cards 20184K/yr

Reviews and returns

What reviews say buyers love and hate about 2018 Baseball Cards

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Value For Money”
64%of negative reviews mention “Value For Money”
0.3%of orders come back
“what a waste of money”
A buyer, on “Value For Money”64% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common 2018 Baseball Cards questions

Answered from the same tracked data.