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2017 Football Cards

soft demand (-38.8% this quarter) — 2017 Football Cards doesn't clear our bar today.

Flapen Score

39
Skip it

Ranks 6,237 of 8,101 Sports & Outdoors niches · −8 vs the category median of 47

Market size 13Growth 6Conversion 14Competition 47Returns 98Price range 9Avg price 40Brand share 16Review moat 96Quality gap 96
This niche Category average · 8,101 niches

Is 2017 Football Cards profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 2017 Football Cards is a $51K/yr Amazon United States market (19K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 39/100.

2017 Football Cards: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -38.8% over the last 90 days and 1.1% of searches end in a purchase.

$51K

revenue / yr

Units sold / yr500
Search volume / yr-38.8%19K
Conversion rate1.1%
Avg price$240.65

Who owns the niche?

The top 5 brands hold 94% of demand, so 6% of the market is open.

6%

open market share

Brands · sellers8 · 15
Top-5 product click share57%
Open market6%
Avg brand age54 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.9★ — the gap to enter on.

0/100

page quality · 18 products

Sponsored placement17%
New entrants (1y)2· 0 succeeded
Avg rating3.9★
Avg reviews86

Top 2017 Football Cards products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

$0$3K$5K$8K$10K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

8 falling

Sellers

15

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

4%

  • Generic66%
  • Panini14%
  • PaniniDonruss7%
  • Panini Prestige4%
  • Donruss3%
  • SCORE3%
  • Open — no brand owns it (2 brands, 4%)

2017 Football Cards demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume19KCVR1.1%Products18Brands8Top 5 Brands94%OOS Rate1.2%Rating3.9★Reviews86Avg BSR#1,198
2K1KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 3.0×

Top 2017 Football Cards search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • 2017 football cards10K/yr
  • 2017 football cards box4K/yr
  • 2017 football box1K/yr
  • football cards 20172K/yr
  • 2017 donruss football cards1K/yr
  • 2017 panini prizm football919/yr

What reviews say buyers love and hate about 2017 Football Cards

What buyers mention most, as a share of all reviews.

What buyers love

97% of reviews
Collectibles39%

Great Christmas gift for collector

Quality-Overall20%

Card quality was great pulled some Amazing cards

Fun/Entertainment Experience15%

Worth the Adventure

Advertised Vs Actual Product13%

Exactly as advertised and perfect

Value For Money7%

Really great value

What buyers complain about

95% of reviews
Quality-Overall43%

Typical Repack Garbage

Value For Money36%

Not worth it

Fun/Entertainment Experience7%

thats the fun of the chase dont work out all the time

Advertised Vs Actual Product7%

Misleading

Ethical Trade/Fair Trade2%

This is a scam, be carfeul

2017 Football Cards return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

60%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product
60%
2Value For Money
20%
3Quality-Overall
10%
4Scratch Resistance
7%
5Product Condition
3%

Common 2017 Football Cards questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 2017 Football Cards 39/100 on Amazon United States — Skip it. The niche generates $51K/yr across 18 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -38.8% over the last 90 days.
Search demand for 2017 Football Cards on Amazon United States peaks in Jan–Feb–Dec, where the busiest month runs 3.0× the quietest.