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2017 Football Cards

Fail

Demand is soft, at -38.8% this quarter, so 2017 Football Cards is a Fail.

Flapen Score
39
39 / 100
Ranks 6,237 of 8,101 Sports & Outdoors niches · −8 vs the category median of 47
Market size
$51K/yr19K searches / yr
90-day growth
-38.8%search demand this quarter
Competition
57%top-5 click share · 8 brands · 15 sellers

Flapen Score

2017 Football Cards against its category

The dotted line is the Sports & Outdoors average. Past it, 2017 Football Cards is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 2017 Football Cards market on Amazon at a glance

Shoppers on Amazon United States searched for 2017 Football Cards 19K times last year and spent an estimated $51K. The top 5 brands take 94% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -38.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.

Searches, last 12 months
19K
Growth, 90 days vs prior 90
-38.8%
Conversion, latest week
1.1%
Market size, estimated
$51Ka year
Peak month
February3.0× the quietest month
Top search term
2017 football cards10K searches a year

02 · Price

A sale here is worth $240.65.

Listings sell for $240.65 on average, from $14.42 to $984.90. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $240.65 that is $0 to $24K a year per listing.

Average price
$240.65above the $15 to $100 sweet spot
Price range
$14.42–$984.90
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$24K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

17% of listings pay for placement with sponsored ads. 22% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #1,198 within Sports Souvenirs. It carries 86 reviews at 3.91 stars, so a new listing needs social proof before a better product.

Sponsored listings
17%
Prime listings
22%
Out of stock, average day
1.2%
Average rank
#1,198in Sports Souvenirs
Average rating
3.91 starsAmazon United States average 4.42 stars
Average reviews
86per listing
Listings tracked
18

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top 2017 Football Cards products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

15

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

4%

  • Brand 166%
  • Brand 214%
  • Brand 37%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (2 brands, 4%)

Demand

2017 Football Cards search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 3.0×

Search terms

Top 2017 Football Cards search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 2017 football cards10K/yr
  • 2017 football cards box4K/yr
  • 2017 football box1K/yr
  • football cards 20172K/yr
  • 2017 donruss football cards1K/yr
  • 2017 panini prizm football919/yr

Reviews and returns

What reviews say buyers love and hate about 2017 Football Cards

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Collectibles”
43%of negative reviews mention “Quality-Overall”
0.3%of orders come back
“Typical Repack Garbage”
A buyer, on “Quality-Overall”43% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

9 topics

NegativePositive

FAQ

Common 2017 Football Cards questions

Answered from the same tracked data.