2017 football cards
Skip itSoft demand (-38.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Review moat
Incredible86.06avg incumbent reviews — the moat a new listing must climb
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$240.65avg listing price — sweet spot $15–$100
Brand share
Bad94%top-5 brand share — brand-locked demand
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$51K$51K/yr · 19K searches
Price range
Bad$14.42–$984.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-38.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, 2017 football cards is a $51K/yr Amazon United States market (19K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 39/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
2017 football cards market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $60K–$120K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #1,198
- Page quality
- 0%
- Prime
- 22%
- Sponsored
- 17%
- Out of stock
- 1.2%
- Avg brand age
- 54 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
15
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
57%
Top 20: 100%
Open market
4%
- Generic66%
- Panini14%
- PaniniDonruss7%
- Panini Prestige4%
- Donruss3%
- SCORE3%
- Open — no brand owns it (2 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -38.8% search growth over the last 90 days.Peak months: Jan, Feb, Dec · busiest ÷ quietest = 3.0×
Top 2017 football cards search terms
- 2017 football cards10K/yr
- 2017 football cards box4K/yr
- 2017 football box1K/yr
- football cards 20172K/yr
- 2017 donruss football cards1K/yr
- 2017 panini prizm football919/yr
Top 2017 football cards products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
2017 Donruss Football EXCLUSIVE HUGE Factory Sealed Jumbo Fat Pack with 30 Cards! Look for Rookie & Autos of Patrick Mahomes Cooper Kupp Deshaun Watson Christian McCaffrey & Many More!
Generic$79.424.7★4 rev
2017 ROOKIES and STARS Factory Sealed FOOTBALL Card FAT PACK w/40 Cards - CHANCE FOR Autograph PATRICK MAHOMES II ROOKIE CARD! - AND a Custom Patrick Mahomes Card-Sized Print
Generic$125.203.0★1 rev
2017 Panini PRESTIGE Football Pack 10 Cards Chance for PATRICK MAHOMES Auto. ROOKIE CARD Plus Novelty Mahomes Card
Generic$43.473.8★10 rev
2017 Score Football Factory Sealed Retail Pack with 12 Cards Including (3) ROOKIE Cards & (2) INSERT Cards! Look for Rookies & Autos of Patrick Mahomes Christian McCaffrey & Many More!
Generic$29.292.6★4 rev
2017 Panini Donruss NFL Football Complete Factory Set - Mahomes Trubisky Rookie Cards!!!
PaniniDonruss$776.824.5★26 rev
Newest
by launch date
2017 ROOKIES and STARS Factory Sealed FOOTBALL Card Blaster Box 70 Cards 1 Jersey Card - CHANCE FOR Autograph PATRICK MAHOMES II ROOKIE CARD
Generic$327.371 rev
2017 ROOKIES and STARS Factory Sealed FOOTBALL Card FAT PACK w/40 Cards - CHANCE FOR Autograph PATRICK MAHOMES II ROOKIE CARD! - AND a Custom Patrick Mahomes Card-Sized Print
Generic$125.201 rev
2017 Donruss Optic Football EXCLUSIVE Factory Sealed Blaster Box with (6) ROOKIES & (6) PARALLELS/INSERTS! Look for Rookies & Autographs of Deshaun Watson Alvin Kamara & Many More!
Generic$519.390 rev
2017 Score Football AWESOME Factory Sealed JUMBO FAT Pack with 40 Cards! Loaded with ROOKIES & EXCLUSIVE Inserts! Look for RC & Autos of Patrick Mahomes Deshaun Watson Trubisky & More!
Generic$63.210 rev
2017 Score Football Factory Sealed Retail Pack with 12 Cards Including (3) ROOKIE Cards & (2) INSERT Cards! Look for Rookies & Autos of Patrick Mahomes Christian McCaffrey & Many More!
Generic$29.294 rev
Trending
90-day click momentum2017 ROOKIES and STARS Factory Sealed FOOTBALL Card FAT PACK w/40 Cards - CHANCE FOR Autograph PATRICK MAHOMES II ROOKIE CARD! - AND a Custom Patrick Mahomes Card-Sized Print
Generic$125.203.0★
400 Football Cards in Unopened Packs
Unknown$47.724.3★
2017 Panini Donruss NFL Football Complete Factory Set - Mahomes Trubisky Rookie Cards!!!
PaniniDonruss$776.824.5★
2017 Panini PRESTIGE Football Pack 10 Cards Chance for PATRICK MAHOMES Auto. ROOKIE CARD Plus Novelty Mahomes Card
Generic$43.473.8★
2021 Panini Prestige NFL Football BLASTER box (64 cards/bx) Look for Blaster Exclusive Diamond Parallel and Memorbilia Cards
Panini Prestige$34.694.5★
What buyers say about 2017 football cards
What buyers praise and complain about, mined from review topics.What buyers love
“Great Christmas gift for collector”
“Card quality was great pulled some Amazing cards”
“Worth the Adventure”
“Exactly as advertised and perfect”
“Really great value”
“Great Gift for Young Collector”
What buyers complain about
“Typical Repack Garbage”
“Not worth it”
“thats the fun of the chase dont work out all the time”
“Misleading”
“This is a scam, be carfeul”
Top return reasons
Common questions
- Is 2017 football cards profitable to sell on Amazon United States?
- The niche generates $51K/yr across 18 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -38.8%. Flapen's verdict: Skip it (39/100).
- How competitive is the 2017 football cards niche?
- 8 brands and 15 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in 2017 football cards?
- Top complaints mined from reviews: Quality-Overall, Value For Money, Fun/Entertainment Experience. The return rate is 0.3%.
- When does demand for 2017 football cards peak?
- Demand peaks in Jan–Feb–Dec; the busiest month runs 3.0× the quietest.
- What does it cost to enter the 2017 football cards niche?
- Listings span $14.42–$984.90; the average listing price is $240.65 (sweet spot $15–$100). The average incumbent carries 86 reviews — the moat a new listing must climb.