20 oz tumbler lid
Worth a lookShows no brand lock-in (top 5 brands take 42% of clicks), but prices mostly outside the sweet spot ($5.14–$13.86) keeps it on the watch list.
Brand share
Great42%top-5 brand share — no brand owns this niche
Competition
Great39%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Market size
Okay$268K$268K/yr · 596K searches
Review moat
Okay2,613avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.0%return rate — above 5% kills the launch gate
Avg price
Bad$8.54avg listing price — sweet spot $15–$100
Growth
Bad-5.2%90-day search growth — must beat 0% to launch
Price range
Bad$5.14–$13.86cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, 20 oz tumbler lid is a $268K/yr Amazon United States market (596K searches/yr). The top 5 brands hold 42% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
20 oz tumbler lid market data
- Units sold / yr
- 30K–40K
- avg 500–750/product
- Revenue / yr
- $256K–$342K
- units × avg price
- Conversion rate
- 5.3%
- Avg BSR
- #330
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 32 months
- Avg seller age
- 148 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
30 falling
Sellers
39
Top-5 brand share
42%
Top 20: 90%
Top-5 click share
39%
Top 20: 82%
Open market
53%
- SUNRAYNEST12%
- CeleVista9%
- CYHTSHFZ8%
- XccMe7%
- Primbeeks6%
- ZUIHUI5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top 20 oz tumbler lid search terms
- tumbler lid replacement79K/yr
- replacement lids for tumblers76K/yr
- lids for tumblers55K/yr
- tumbler lid62K/yr
- 20 oz tumbler lid59K/yr
- tumbler lids42K/yr
- 20oz tumbler lid33K/yr
- tumbler replacement lids23K/yr
- tumbler lids 20 oz replacement lid21K/yr
- 20 oz tumbler lids replacement17K/yr
Top 20 oz tumbler lid products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SUNRAYNEST Tumbler Lid Replacement 2 Pack for 20 oz Tumblers - Compatible with Yeti Rambler & More 3.2 Mugs Spill Proof and Splash Resistant Crystal Clear Sliding Lids BPA-Free Straw Friendly
SUNRAYNEST$5.903.8★546 rev
20 oz Tumbler Lids for Yeti 2 Pcs Replacement Magnetic Spill-Resistant Lids for Yeti 20 oz Tumbler 10 oz Mug 10 oz Lowball with Magnetic Slider Switch BPA Free
CYHTSHFZ$8.314.6★3,185 rev
XccMe 20oz Skinny Tumbler Replacement Lids 2 Pack Spill Proof Splash Resistant Silicone Sliding Covers Straw Friendly BPA Free
XccMe$5.804.4★4,700 rev
CeleVista 20 oz Tumbler Lid for YETI 2 Pack Replacement Lids for YETI 20oz Tumbler & 10 oz Lowball 10 oz Mug Coffee Cup Covers with Magnetic Slider for Gift BPA Free
CeleVista$8.114.4★2,265 rev
4 Pcs Replacement Lids for 20 oz Flat Bottomed Straight Body Tumblers with Inner Mouth about 2.76inch Replacement Skinny Cup Lids for Water Coffee or Tea on Travel Work Hour and Daily Life
Primbeeks$5.574.2★507 rev
Newest
by launch date
4 Pack 20 oz Tumbler Lids for YETI Magnetic Slider Replacement Lids for YETI 20 oz Tumbler 10/24 oz Mug and 10 oz Lowball Travel Spill Proof Cup Lids Covers with Magnetic Slider Switch BPA Free
DANGEAB$11.72130 rev
CeleVista 3 Pack 20 oz Tumbler Lid Replacement Lids for 20oz Yeti Tumbler Magnetic Slider Covers BPA-Free Easy to Clean
CeleVista$9.73197 rev
20 oz Tumbler Lid 2 Pack Magnetic Slider Replacement Lids for YETI 20 oz Tumbler 10oz Lowball 10/24oz Mug Travel Spill Proof Coffee Cup Cover BPA Free
Dincerpen$8.95261 rev
Joyclub 10 Pack 20 oz Skinny Tumbler Replacement Lids Fit for 20oz Sublimation Tumblers Splash Resistant Acrylic Sliding Covers Straw Friendly Daily Use DIY Decor (Multi Color)
Joyclub$13.86130 rev
SUNRAYNEST Tumbler Lid Replacement 2 Pack for 20 oz Tumblers - Compatible with Yeti Rambler & More 3.2 Mugs Spill Proof and Splash Resistant Crystal Clear Sliding Lids BPA-Free Straw Friendly
SUNRAYNEST$5.90546 rev
Trending
90-day click momentum4 Pack 20 oz Tumbler Lids for YETI Magnetic Slider Replacement Lids for YETI 20 oz Tumbler 10/24 oz Mug and 10 oz Lowball Travel Spill Proof Cup Lids Covers with Magnetic Slider Switch BPA Free
DANGEAB$11.724.3★
CeleVista 3 Pack 20 oz Tumbler Lid Replacement Lids for 20oz Yeti Tumbler Magnetic Slider Covers BPA-Free Easy to Clean
CeleVista$9.734.6★
Tumbler Lids Spillproof 20oz 4 Pack Splash Resistant Lid for Beast Juro Ozark Trail Rae Dunn Atlin Coffee Mug and More Cooler Cup Covers for 20oz Tumbler (20OZ-01)
Bnoname$9.884.3★
HINZIC 5 Pack Replacement Lids for 20 oz Tumbler Travel Spill Proof Resistant Cup Lids Covers with Slider Switch fit Coffee Cups and More Straw Friendly Black
HINZIC$9.924.3★
20 oz Tumbler Lid 2 Pack Magnetic Slider Replacement Lids for YETI 20 oz Tumbler 10oz Lowball 10/24oz Mug Travel Spill Proof Coffee Cup Cover BPA Free
Dincerpen$8.954.5★
What buyers say about 20 oz tumbler lid
What buyers praise and complain about, mined from review topics.What buyers love
“Accurate Size”
“Excellent Product”
“Great deal”
“Description accurate”
“Do not leak”
“easy to remove for cleaning”
“The caps work very well”
“still look new”
“Definitely comes in handy”
“The plastic feels sturdy”
What buyers complain about
“Didnt last”
“Didn't fit”
“Bad quality”
“They leak”
“Cleaning is kind of a pain”
“Too expensive compared to others”
“Can not place in dishwasher”
“Cheap plastic material”
“Not sturdy”
“Not as advertised”
Top return reasons
Common questions
- Is 20 oz tumbler lid profitable to sell on Amazon United States?
- The niche generates $268K/yr across 38 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -5.2%. Flapen's verdict: Worth a look (52/100).
- How competitive is the 20 oz tumbler lid niche?
- 30 brands and 39 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 42% of demand.
- What do buyers complain about in 20 oz tumbler lid?
- Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 4.0%.
- When does demand for 20 oz tumbler lid peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the 20 oz tumbler lid niche?
- Listings span $5.14–$13.86; the average listing price is $8.54 (sweet spot $15–$100). The average incumbent carries 2,613 reviews — the moat a new listing must climb.