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2 Inch Thick Exercise Mat

Maybe

Products sell for $47.92 on average, inside the sweet spot. But the average product has 13,450 reviews to catch up to, so 2 Inch Thick Exercise Mat is a Maybe.

Flapen Score
52
52 / 100
Top 32% of 8,101 Sports & Outdoors niches · +5 vs the category median of 47
Market size
$177K/yr171K searches / yr
90-day growth
-2.9%search demand this quarter
Competition
27%top-5 click share · 36 brands · 47 sellers

Flapen Score

2 Inch Thick Exercise Mat against its category

The dotted line is the Sports & Outdoors average. Past it, 2 Inch Thick Exercise Mat is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 2 Inch Thick Exercise Mat market on Amazon at a glance

Shoppers on Amazon United States searched for 2 Inch Thick Exercise Mat 171K times last year and spent an estimated $177K. The top 5 brands take 48% of clicks. Demand peaks in Jun–Jul. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 171K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $177K a year.

Searches, last 12 months
171K
Growth, 90 days vs prior 90
-2.9%
Conversion, latest week
2.2%
Market size, estimated
$177Ka year
Peak month
June3.5× the quietest month
Top search term
thick gym mat17K searches a year

02 · Price

A sale here is worth $47.92.

Listings sell for $47.92 on average, from $20.33 to $145.25. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $47.92 that is $0 to $5K a year per listing.

Average price
$47.92inside the $15 to $100 sweet spot
Price range
$20.33–$145.25
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

99% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #38 within Accessories. It carries 13,450 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
99%
Prime listings
90%
Out of stock, average day
1.5%
Average rank
#38in Accessories
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
13,450per listing
Listings tracked
67

04 · Newcomers

16 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 16 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
16
Successful launches
16Amazon's first-year sales bar
Average brand age
47 months

Products

Top 2 Inch Thick Exercise Mat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

Brands

36 flat

Sellers

47

Top-5 brand share

48%

Top 20: 89%

Top-5 click share

27%

Top 20: 61%

Open market

47%

  • Brand 114%
  • Brand 210%
  • Brand 310%
  • Brand 48%
  • Brand 56%
  • Brand 66%

Demand

2 Inch Thick Exercise Mat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '24Spike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 3.5×

Search terms

Top 2 Inch Thick Exercise Mat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • thick gym mat17K/yr
  • exercise mat 2 inch thick19K/yr
  • large yoga mat thick extra wide and long14K/yr
  • extra large yoga mat thick16K/yr
  • thick exercise mats 10mm cushioned3K/yr
  • xl yoga mat extra thick wide and long9K/yr
  • workout matt for home gym11K/yr
  • workout floor mat7K/yr
  • physical therapy mat7K/yr
  • thick gym exercise mat10K/yr

Reviews and returns

What reviews say buyers love and hate about 2 Inch Thick Exercise Mat

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Quality-Overall”
9%of negative reviews mention “Thickness”
2.5%of orders come back
“Not as thick as I'd thought”
A buyer, on “Thickness”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common 2 Inch Thick Exercise Mat questions

Answered from the same tracked data.