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1st place medals

Worth a look

Shows a thin review moat (213 avg reviews), but a small market ($53K/yr) keeps it on the watch list.

Market size 13Growth 34Conversion 75Competition 68Returns 70Price range 82Avg price 79Brand share 80Review moat 89Quality gap 25

Review moat

Great212.7

avg incumbent reviews — the moat a new listing must climb

Price range

Great$4.98–$66.10

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great55%

top-5 brand share — no brand owns this niche

Avg price

Great$16.60

avg listing price — sweet spot $15–$100

Conversion

Great7.0%

search→purchase rate — share of searches ending in a sale

Returns

Good2.2%

return rate — above 5% kills the launch gate

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+6.9%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$53K

$53K/yr · 45K searches

According to Flapen's Amazon United States niche tracking, 1st place medals is a $53K/yr Amazon United States market (45K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in May. Verdict: Worth a look — 55/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

1st place medals market data

Units sold / yr
3K–4K
avg 0–100/product
Revenue / yr
$50K–$66K
units × avg price
Conversion rate
7.0%
Avg BSR
#210
Page quality
0%
Prime
90%
Sponsored
93%
Out of stock
10.3%
Avg brand age
32 months
Avg seller age
184 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 flat

Sellers

23

Top-5 brand share

55%

Top 20: 100%

Top-5 click share

44%

Top 20: 88%

Open market

39%

  • Crown Awards17%
  • Hianjoo13%
  • YUJUE10%
  • Jauisus8%
  • favide7%
  • Yinkin6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +6.9% search growth over the last 90 days.
1K800Spike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.9×

Top 1st place medals search terms

  • 1st place medals24K/yr
  • first place medal10K/yr
  • 1st place medal6K/yr
  • 1st place5K/yr
  • 2nd place medal2K/yr
All search terms

Top 1st place medals products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$2K8%$4K12%$6K16%$8K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about 1st place medals

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall36%

“Good quality medals”

Value For Money16%

“Worth the money”

Advertised Vs Actual Product6%

“As Advertised”

Size-Overall5%

“Nice size”

Weight Heavy5%

“The medals have a nice weight to them”

Weight Light5%

“these are extremely lightweight”

Material Quality4%

“The material feels sturdy”

Design-Overall4%

“The embossed design looks great in person”

Durability3%

“They are extremely durable”

Fun/Entertainment Experience3%

“These are fun to give out out”

What buyers complain about

Quality-Overall14%

“Very cheap looking”

Size-Overall6%

“The medal is large”

Weight Heavy5%

“heavier than expected”

Ethical Trade/Fair Trade4%

“Likely a brushing scam”

Wrinkles4%

“Nice medals, ribbon very wrinkled and had to iron to make look presentable”

Thickness4%

“though the ribbons could be a bit thicker for added durability”

Color3%

“Wish we could choose the colour string though”

Value For Money2%

“That said, this is a small amount of inexpensive metal, and I'm not sure that it really merits the price-tag”

Durability2%

“many broke off”

Material Quality1%

“These are not the cheap hollow plastic ones”

Top return reasons

Size-Overall23%
Quality-Overall20%
Value For Money14%
Advertised Vs Actual Product13%
Weight Heavy9%
Material Quality6%
Thin2%
Defective Material/Parts2%
Color2%
Functionality-Overall1%

Common questions

Is 1st place medals profitable to sell on Amazon United States?
The niche generates $53K/yr across 30 tracked products. 2 of 10 products launched in the last 360 days are still selling. 90-day search growth is +6.9%. Flapen's verdict: Worth a look (55/100).
How competitive is the 1st place medals niche?
20 brands and 23 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 55% of demand.
What do buyers complain about in 1st place medals?
Top complaints mined from reviews: Quality-Overall, Size-Overall, Weight Heavy. The return rate is 2.2%.
When does demand for 1st place medals peak?
Demand peaks in May; the busiest month runs 1.9× the quietest.
What does it cost to enter the 1st place medals niche?
Listings span $4.98–$66.10; the average listing price is $16.60 (sweet spot $15–$100). The average incumbent carries 213 reviews — the moat a new listing must climb.