18 Oz Insulated Water Bottle
18 Oz Insulated Water Bottle shows a fragmented shelf (top 5 take 14% of clicks), but a small market ($64K/yr) keeps it on the watch list.
Flapen Score
Top 32% of 8,101 Sports & Outdoors niches · +5 vs the category median of 47
Is 18 Oz Insulated Water Bottle profitable on Amazon?
According to Flapen's Amazon United States niche tracking, 18 Oz Insulated Water Bottle is a $64K/yr Amazon United States market (214K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 52/100.
18 Oz Insulated Water Bottle: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +17.2% over the last 90 days and 1.5% of searches end in a purchase.
$64K
revenue / yr
Who owns the niche?
The top 5 brands hold 61% of demand, so 39% of the market is open.
39%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 196 products
Top 18 Oz Insulated Water Bottle products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
BJPKPK Half Gallon Insulated Water Bottles with Straw Lid 64oz Large Water Jug Stainless Steel Bottles with 3 Lids and Paracord Handle Thermo for Hot & Cold Liquid Black
- Price
- $21.48
- Rating
- 4.4/5
- Reviews
- 14,661
- Age
- 4y ago
Bambaw Stainless Steel Water Bottles 32 oz Non-insulated Single Wall Metal Water Bottle Stainless Steel Reusable & Eco Friendly Dishwasher Safe Silver
- Price
- $17.66
- Rating
- 4.3/5
- Reviews
- 10,649
- Age
- 7y ago
BJPKPK Tumbler With Handle 30 oz Stainless Steel Insulated Tumbler With Lid And Straw For Water Or Ice Coffee Lavender Green
- Price
- $13.44
- Rating
- 4.6/5
- Reviews
- 7,456
- Age
- 2y ago
BJPKPK Insulated Water Bottles 18 oz Stainless Steel Metal Water Bottle with Strap BPA Free Leak Proof Jugs Mugs Flasks Reusable Thermal Flasks for Sports & Travel Navy Blue
- Price
- $9.28
- Rating
- 4.4/5
- Reviews
- 5,293
- Age
- 3y ago
Hydro Flask Water Bottle - Insulated Stainless Steel - Wide Mouth Flex Lid Non Spill Leakproof and Refillable in 32 Oz Black
- Price
- $31.42
- Rating
- 4.7/5
- Reviews
- 30,650
- Age
- 6y ago
Trending
90-day click momentum
Insulated Water Bottle 24oz Stainless Steel Double Wall Vacuum Sports Flask with 2-in-1 Straw & Chug Lid BPA-Free Leak Proof Keeps Cold 24H for Travel Gym School
- Price
- $10.16
- Rating
- 4.5/5
- Reviews
- 367
- Age
- 7mo ago
BJPKPK 22oz Stainless Steel Insulated Tumbler With lid And Straw Travel Coffee Thermal Tumblers Cup For Women And Men Pink Yellow Rose
- Price
- $13.54
- Rating
- 4.6/5
- Reviews
- 4,153
- Age
- 2y ago
BJPKPK Water Bottle with Straw Lid 24oz Vacuum Insulated Water Bottles Metal Stainless Steel Thermo for Sports Travel BPA Free Leak Proof Thermo Cups Flasks Tumblers Sky
- Price
- $12.39
- Rating
- 4.5/5
- Reviews
- 2,828
- Age
- 2y ago
Bambaw 24 oz Metal Water Bottle Insulated Stainless Steel Water Bottle Great for Travel Wide Mouth for Easy Cleaning Reusable & Durable Rust-Resistant & Sturdy (Natural Steal)
- Price
- $19.41
- Rating
- 4.4/5
- Reviews
- 4,653
- Age
- 7y ago
BJPKPK 64 oz Insulated Water Bottle Dishwasher Safe Half Gallon Water Bottle with Ergonomic Handle BPA Free Leak Proof Water Jug for Sports Metal Jug with Anti-slip Bottom Black
- Price
- $21.39
- Rating
- 4.2/5
- Reviews
- 4,102
- Age
- 4y ago
Newest
by launch dateInsulated Water Bottle 24oz Stainless Steel Double Wall Vacuum Sports Flask with 2-in-1 Straw & Chug Lid BPA-Free Leak Proof Keeps Cold 24H for Travel Gym School
- Price
- $10.16
- Rating
- 4.5/5
- Reviews
- 367
- Age
- 7mo ago
BJPKPK Water Bottle with Straw Lid 24oz Vacuum Insulated Water Bottles Metal Stainless Steel Thermo for Sports Travel BPA Free Leak Proof Thermo Cups Flasks Tumblers Sky
- Price
- $12.39
- Rating
- 4.5/5
- Reviews
- 2,828
- Age
- 2y ago
Fijinhom Insulated Water Bottle with Handle 304 Stainless Steel Water Bottles with Wide Mouth Double Wall Vacuum Sports Water Bottle BPA Free Keep Cold and Hot 24 Ounces Black
- Price
- $13.39
- Rating
- 4.5/5
- Reviews
- 536
- Age
- 2y ago
BJPKPK 22oz Stainless Steel Insulated Tumbler With lid And Straw Travel Coffee Thermal Tumblers Cup For Women And Men Pink Yellow Rose
- Price
- $13.54
- Rating
- 4.6/5
- Reviews
- 4,153
- Age
- 2y ago
POWCAN 40 oz Insulated Water Bottle with 2-in-1 Straw and Spout Lid Keep Cold 24H Leak-Proof BPA-Free Double Wall Stainless Steel Water Bottle for Sports Gym Travel and School (Cotton Candy)
- Price
- $17.16
- Rating
- 4.6/5
- Reviews
- 11,176
- Age
- 2y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.
Brands
56 rising
Sellers
216
Top-5 brand share
61%
Top 20: 85%
Top-5 click share
14%
Top 20: 35%
Open market
36%
- BJPKPK41%
- Bambaw7%
- Hydro Flask5%
- THERMOS4%
- Owala3%
- POWCAN3%
18 Oz Insulated Water Bottle demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jul, Aug · busiest ÷ quietest = 2.2×
Top 18 Oz Insulated Water Bottle search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- bjpkpk insulated water bottles45K/yr
- bjpkpk22K/yr
- bjpkpk water bottle15K/yr
- purple insulated water bottle13K/yr
- all metal water bottle11K/yr
- 40 oz water bottle with handle13K/yr
- wide mouth stainless steel water bottles6K/yr
- all metal water bottle no plastic7K/yr
- purple stainless steel water bottle10K/yr
- all stainless steel water bottle8K/yr
What reviews say buyers love and hate about 18 Oz Insulated Water Bottle
What buyers mention most, as a share of all reviews.
What buyers love
75% of reviews“Water stays cool”
“Excellent Product”
“Perfect size for travel or home”
“It is leak proof”
“Cute color”
What buyers complain about
58% of reviews“Keeps leaking”
“Doesn't last”
“not this size”
“Bad Quality”
“Extremely hard to close”
18 Oz Insulated Water Bottle return rate & reasons
Why buyers send it back, as a share of all return requests.
2.7%
Return rate
65%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common 18 Oz Insulated Water Bottle questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
