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16 Oz Stainless Steel Water Bottle

Fail

Buyers convert on only 1.1% of searches, so 16 Oz Stainless Steel Water Bottle is a Fail.

Flapen Score
46
46 / 100
Ranks 4,344 of 8,101 Sports & Outdoors niches · −1 vs the category median of 47
Market size
$77K/yr345K searches / yr
90-day growth
+25.3%search demand this quarter
Competition
26%top-5 click share · 20 brands · 77 sellers

Flapen Score

16 Oz Stainless Steel Water Bottle against its category

The dotted line is the Sports & Outdoors average. Past it, 16 Oz Stainless Steel Water Bottle is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 16 Oz Stainless Steel Water Bottle market on Amazon at a glance

Shoppers on Amazon United States searched for 16 Oz Stainless Steel Water Bottle 345K times last year and spent an estimated $77K. The top 5 brands take 87% of clicks. Demand peaks in Jul–Aug. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 345K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +25.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $77K a year.

Searches, last 12 months
345K
Growth, 90 days vs prior 90
+25.3%
Conversion, latest week
1.1%
Market size, estimated
$77Ka year
Peak month
August4.7× the quietest month
Top search term
stanley 16 oz64K searches a year

02 · Price

A sale here is worth $21.17.

Listings sell for $21.17 on average, from $7.80 to $34.91. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $21.17 that is $0 to $2K a year per listing.

Average price
$21.17inside the $15 to $100 sweet spot
Price range
$7.80–$34.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

52% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #138 within Sports Water Bottles. It carries 23,876 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
52%
Prime listings
100%
Out of stock, average day
8.9%
Average rank
#138in Sports Water Bottles
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
23,876per listing
Listings tracked
81

04 · Newcomers

18 of last year's 21 launches cleared the first-year sales bar.

21 products launched here in the last 12 months. 18 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
21
Successful launches
18Amazon's first-year sales bar
Average brand age
40 months

Products

Top 16 Oz Stainless Steel Water Bottle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

Brands

20 falling

Sellers

77

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

26%

Top 20: 58%

Open market

11%

  • Brand 143%
  • Brand 232%
  • Brand 37%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (14 brands, 11%)

Demand

16 Oz Stainless Steel Water Bottle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 4.7×

Search terms

Top 16 Oz Stainless Steel Water Bottle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stanley 16 oz64K/yr
  • owala 18 oz water bottle27K/yr
  • 16 oz stainless steel water bottle28K/yr
  • 16 oz insulated water bottle23K/yr
  • owala 18 oz16K/yr
  • stanley cup 16 oz22K/yr
  • stanley 16 oz tumbler18K/yr
  • 16 oz stanley17K/yr
  • 16oz water bottle insulated11K/yr
  • 16oz stainless steel water bottle13K/yr

Reviews and returns

What reviews say buyers love and hate about 16 Oz Stainless Steel Water Bottle

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Leak-Proof”
2.7%of orders come back
“It leaks”
A buyer, on “Leak-Proof”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common 16 Oz Stainless Steel Water Bottle questions

Answered from the same tracked data.