16 Oz Stainless Steel Water Bottle
FailBuyers convert on only 1.1% of searches, so 16 Oz Stainless Steel Water Bottle is a Fail.
- Flapen Score
- 46 / 100Ranks 4,344 of 8,101 Sports & Outdoors niches · −1 vs the category median of 4746
- Market size
- $77K/yr345K searches / yr
- 90-day growth
- +25.3%search demand this quarter
- Competition
- 26%top-5 click share · 20 brands · 77 sellers
Flapen Score
16 Oz Stainless Steel Water Bottle against its category
The dotted line is the Sports & Outdoors average. Past it, 16 Oz Stainless Steel Water Bottle is stronger. Inside it, weaker.
Market
The 16 Oz Stainless Steel Water Bottle market on Amazon at a glance
Shoppers on Amazon United States searched for 16 Oz Stainless Steel Water Bottle 345K times last year and spent an estimated $77K. The top 5 brands take 87% of clicks. Demand peaks in Jul–Aug. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 1.1% of those searches ended in a purchase.
Shoppers searched for this 345K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +25.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $77K a year.
- Searches, last 12 months
- 345K
- Growth, 90 days vs prior 90
- +25.3%
- Conversion, latest week
- 1.1%
- Market size, estimated
- $77Ka year
- Peak month
- August4.7× the quietest month
- Top search term
- stanley 16 oz64K searches a year
02 · Price
A sale here is worth $21.17.
Listings sell for $21.17 on average, from $7.80 to $34.91. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $21.17 that is $0 to $2K a year per listing.
- Average price
- $21.17inside the $15 to $100 sweet spot
- Price range
- $7.80–$34.91
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 2.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
52% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #138 within Sports Water Bottles. It carries 23,876 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 52%
- Prime listings
- 100%
- Out of stock, average day
- 8.9%
- Average rank
- #138in Sports Water Bottles
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 23,876per listing
- Listings tracked
- 81
04 · Newcomers
18 of last year's 21 launches cleared the first-year sales bar.
21 products launched here in the last 12 months. 18 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 21
- Successful launches
- 18Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top 16 Oz Stainless Steel Water Bottle products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Owala Kids FreeSip Insulated Stainless Steel Water Bottle with Straw for Sports Travel and School BPA-Free Sports Water Bottle 16 oz Celestial Sphere
- Price
- $24.33
- Rating
- 4.7/5
- Reviews
- 130,213
- Age
- 2y ago

Stanley AeroLight Transit Bottle 16 oz | Locking Drink Through Lid | Leak Resistant Water Bottle or Coffee Travel Mug | Lightweight Insulated Stainless Steel | BPA-Free | Toast
- Price
- $17.40
- Rating
- 4.6/5
- Reviews
- 74
- Age
- 1y ago

Owala FreeSip Twist Insulated Stainless Steel Water Bottle with Straw for Sports and Travel BPA-Free 18-oz Mint/White (Iced Breeze)
- Price
- $25.57
- Rating
- 4.7/5
- Reviews
- 5,607
- Age
- 1y ago

Stanley IceFlow Flip Straw 2.0 Water Bottle 16 oz | Built-In Straw with Larger Opening | Lightweight and Leak Resistant | Insulated Stainless Steel | BPA-Free | Rose Quartz
- Price
- $26.66
- Rating
- 4.7/5
- Reviews
- 7,599
- Age
- 1y ago

Owala Kids FreeSip Insulated Stainless Steel Water Bottle with Straw for Sports Travel and School BPA-Free Sports Water Bottle 16 oz Misty Horizons
- Price
- $23.61
- Rating
- 4.7/5
- Reviews
- 130,213
- Age
- 2y ago
Trending
estimated 90-day click momentum
Stanley IceFlow Flip Straw 2.0 Water Bottle 16 OZ | Built-In Straw with Larger Opening | Lightweight & Leak-Resistant | Insulated Stainless Steel | BPA-Free | Ash
- Price
- $26.85
- Rating
- 4.7/5
- Reviews
- 7,599
- Age
- 2y ago

Owala FreeSip Sway Insulated Stainless Steel Water Bottle with Two-Way Spout Built-In Straw and Bucket Handle Made for Travel School and Sports BPA Free Leak Proof 30 oz Putting Green
- Price
- $30.53
- Rating
- 4.7/5
- Reviews
- 9,566
- Age
- 10mo ago

STANLEY Adventure Stacking Beer Pint Glass 16oz | Stackable Drinking Cup for Cold Beverages | Dishwasher Safe | Insulated Stainless Steel Tumbler | BPA-Free | Ash
- Price
- $19.80
- Rating
- 4.6/5
- Reviews
- 458
- Age
- 6mo ago

STANLEY Transit FlipTop Mug | Leakproof Coffee Travel Cup | Vacuum Insulated Stainless Steel | Stays Hot or Cold for Hours | BPA-Free | 16 oz | Rose Quartz
- Price
- $29.80
- Rating
- 4.6/5
- Reviews
- 3,017
- Age
- 5mo ago

STANLEY IceFlow 2.0 Flip Straw Tumbler with Handle 14 oz | Twist On Lid and Flip Up Straw | Leakproof Water Bottle | Insulated Stainless Steel | BPA-Free | Spring Green
- Price
- $19.75
- Rating
- 4.7/5
- Reviews
- 71,105
- Age
- 6mo ago
Newest
by launch date
STANLEY Transit FlipTop Mug | Leakproof Coffee Travel Cup | Vacuum Insulated Stainless Steel | Stays Hot or Cold for Hours | BPA-Free | 16 oz | Black 2.0
- Price
- $29.12
- Rating
- 4.6/5
- Reviews
- 3,017
- Age
- 5mo ago

STANLEY Transit FlipTop Mug | Leakproof Coffee Travel Cup | Vacuum Insulated Stainless Steel | Stays Hot or Cold for Hours | BPA-Free | 16 oz | Rose Quartz
- Price
- $29.80
- Rating
- 4.6/5
- Reviews
- 3,017
- Age
- 5mo ago

STANLEY Adventure Stacking Beer Pint Glass 16oz | Stackable Drinking Cup for Cold Beverages | Dishwasher Safe | Insulated Stainless Steel Tumbler | BPA-Free | Soft Orchid
- Price
- $19.69
- Rating
- 4.6/5
- Reviews
- 458
- Age
- 6mo ago

STANLEY IceFlow 2.0 Flip Straw Tumbler with Handle 14 oz | Twist On Lid and Flip Up Straw | Leakproof Water Bottle | Insulated Stainless Steel | BPA-Free | Spring Green
- Price
- $19.75
- Rating
- 4.7/5
- Reviews
- 71,105
- Age
- 6mo ago

STANLEY Adventure Stacking Beer Pint Glass 16oz | Stackable Drinking Cup for Cold Beverages | Dishwasher Safe | Insulated Stainless Steel Tumbler | BPA-Free | Ash
- Price
- $19.80
- Rating
- 4.6/5
- Reviews
- 458
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 26% of clicks, no more. An open shelf where new products get seen.
Brands
20 falling
Sellers
77
Est. top-5 brand share
87%
Top 20: 100%
Est. top-5 click share
26%
Top 20: 58%
Open market
11%
- STANLEY43%
- Owala32%
- WATERSY7%
- HASLE OUTFITTERS3%
- THERMOS3%
- Fijinhom2%
- Open — no brand owns it (14 brands, 11%)
Demand
16 Oz Stainless Steel Water Bottle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 4.7×
Search terms
Top 16 Oz Stainless Steel Water Bottle search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- stanley 16 oz64K/yr
- owala 18 oz water bottle27K/yr
- 16 oz stainless steel water bottle28K/yr
- 16 oz insulated water bottle23K/yr
- owala 18 oz16K/yr
- stanley cup 16 oz22K/yr
- stanley 16 oz tumbler18K/yr
- 16 oz stanley17K/yr
- 16oz water bottle insulated11K/yr
- 16oz stainless steel water bottle13K/yr
Reviews and returns
What reviews say buyers love and hate about 16 Oz Stainless Steel Water Bottle
We read the reviews and the return reasons for every product selling here.
“It leaks”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 16 Oz Stainless Steel Water Bottle questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









