16 ounce water bottle
Worth a lookShows a fragmented shelf (top 5 take 21% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great21%top-5 click share — an open shelf
Brand share
Great46%top-5 brand share — no brand owns this niche
Returns
Great1.6%return rate — above 5% kills the launch gate
Avg price
Great$16.65avg listing price — sweet spot $15–$100
Price range
Good$3.71–$32.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+13.7%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$89K$89K/yr · 261K searches
Review moat
Bad11,876.22avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, 16 ounce water bottle is a $89K/yr Amazon United States market (261K searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Aug. Verdict: Worth a look — 56/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
16 ounce water bottle market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- $100K–$133K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #229
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 90%
- Out of stock
- 1.9%
- Avg brand age
- 46 months
- Avg seller age
- 156 days
Competition & brand share
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.Brands
59 falling
Sellers
229
Top-5 brand share
46%
Top 20: 80%
Top-5 click share
21%
Top 20: 47%
Open market
49%
- Copco20%
- Owala10%
- Exllena6%
- POWCAN5%
- WATERSY5%
- BEAUTAIL4%
Demand & seasonality
Weekly Amazon search volume, last 76 weeks — +13.7% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 1.8×
Top 16 ounce water bottle search terms
- slim water bottle for travel38K/yr
- reusable water bottle for travel27K/yr
- cruise water bottle18K/yr
- water bottle set22K/yr
- 16.9 oz reusable water bottle19K/yr
- copco water bottles20K/yr
- 17 oz water bottle19K/yr
- 500 ml water bottle15K/yr
- 500ml water bottle15K/yr
- refillable water bottles for travel11K/yr
Top 16 ounce water bottle products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Copco Hydra Water Bottle 16.9 oz - Gray Set of 2
Copco$22.454.6★981 rev
WATERSY Stainless Steel water bottles 17oz/500ml Insulated Water Bottles Deep Blue metal water bottle Keeps Drink Cold and Hot BPA Free kids water bottles for School Gym Travel Sports
WATERSY$8.134.5★1,463 rev
POWCAN 26 oz Insulated Water Bottle with 2-in-1 Straw and Spout Lid Keep Cold 24H Leak-Proof Fits in Car Cup Holder Stainless Steel Water Bottle for Sports Travel and School (Cotton Candy)
POWCAN$13.924.6★11,176 rev
YCTMALL Collapsible Water Bottles Two Pack Travel Sports Portable Sport Water Bottle comes with mountaineering Buckle 500ml silicone Water-proof camping water bottle (Purple and Grey Color)
YCTMALL$13.564.1★2,080 rev
BEAUTAIL Collapsible Water Bottles 21oz/610mL Silicone Travel Water Bottle
BEAUTAIL$6.574.1★3,411 rev
Newest
by launch date
Meoky 24 oz Slim Insulated Water Bottle: Leak Proof Locking Lid 2-in-1 Straw and Spout 24 Hours Cold Top Handle BPA Free Stainless Steel Water Bottle for Men Sports Travel Gym Night
Meoky$19.6298 rev
BJPKPK Insulated Water Bottle 17oz Stainless Steel Water Bottles Dishwasher Safe Metal Thermal Keep Cold and Hot Midnight Black
BJPKPK$10.765,189 rev
9oz Small Water Bottles with Straw Mini Water Bottle with One-Hand Open Design Leak-Proof Locking Lid for Hot&Cold Drinks Small Travel Water Bottle - 100% Leakproof for School Travel...(Lilac)
Exllena$13.631,349 rev
Hydro Flask Water Bottle - Insulated Stainless Steel - Non Spill Leakproof in 24 Oz Agave Green
Hydro Flask$28.3314,381 rev
NAVTUE Water Bottle 16.9 oz Motivational Time Marker Tritan Bottle
NAVTUE$8.63824 rev
Trending
90-day click momentumMeoky 24 oz Slim Insulated Water Bottle: Leak Proof Locking Lid 2-in-1 Straw and Spout 24 Hours Cold Top Handle BPA Free Stainless Steel Water Bottle for Men Sports Travel Gym Night
Meoky$19.624.6★
Hydro Flask Water Bottle - Insulated Stainless Steel - Non Spill Leakproof in 24 Oz Agave Green
Hydro Flask$28.334.8★
YCT Collapsible Water Bottle 17oz500mlTravel Portable Sport Water BottleReusable Silicone Foldable Water Bottles for Gym Camping Hiking (Purple+Black)
YCT$12.103.9★
BJPKPK Insulated Water Bottle 17oz Stainless Steel Water Bottles Dishwasher Safe Metal Thermal Keep Cold and Hot Midnight Black
BJPKPK$10.764.5★
POWCAN 26 oz Insulated Water Bottle with 2-in-1 Straw and Spout Lid Keep Cold 24H Leak-Proof Fits in Car Cup Holder Stainless Steel Water Bottle for Sports Travel and School (Dark Knight)
POWCAN$15.104.6★
What buyers say about 16 ounce water bottle
What buyers praise and complain about, mined from review topics.What buyers love
“Nice and good quality bottle”
“Love the size”
“It is leak proof”
“Keeps things cold”
“Good buy for the money”
“Easy to carry”
“Vibrant colors”
“Easy to wash”
“Very durable item”
“As described”
What buyers complain about
“NOT Leakproof”
“Broke within a week”
“It's very narrow”
“Bad quality”
“Difficult to close”
“smells like urine”
“Price is high”
“The seal is hard to clean”
“Very weak”
“No temperature retention”
Top return reasons
Common questions
- Is 16 ounce water bottle profitable to sell on Amazon United States?
- The niche generates $89K/yr across 125 tracked products. 14 of 16 products launched in the last 360 days are still selling. 90-day search growth is +13.7%. Flapen's verdict: Worth a look (56/100).
- How competitive is the 16 ounce water bottle niche?
- 59 brands and 229 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 46% of demand.
- What do buyers complain about in 16 ounce water bottle?
- Top complaints mined from reviews: Leak-Proof, Durability, Size-Overall. The return rate is 1.6%.
- When does demand for 16 ounce water bottle peak?
- Demand peaks in Aug; the busiest month runs 1.8× the quietest.
- What does it cost to enter the 16 ounce water bottle niche?
- Listings span $3.71–$32.69; the average listing price is $16.65 (sweet spot $15–$100). The average incumbent carries 11,876 reviews — the moat a new listing must climb.