150 qt cooler
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Growth
Incredible+156.7%90-day search growth — must beat 0% to launch
Avg price
Good$128.60avg listing price — sweet spot $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Market size
Okay$235K$235K/yr · 241K searches
Returns
Okay3.6%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,039.8avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Price range
Bad$67.63–$379.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, 150 qt cooler is a $235K/yr Amazon United States market (241K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Skip it — 41/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
150 qt cooler market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $514K–$643K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #112
- Page quality
- 0%
- Prime
- 85%
- Sponsored
- 85%
- Out of stock
- 6.6%
- Avg brand age
- 47 months
- Avg seller age
- 167 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
5 flat
Sellers
96
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
56%
Top 20: 100%
Open market
0%
- Coleman48%
- Igloo46%
- LIFETIME2%
- COASTLAND2%
- Goplus2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +156.7% search growth over the last 90 days.Peak months: Jun, Jul, Aug · busiest ÷ quietest = 3.2×
Top 150 qt cooler search terms
- 150 qt cooler54K/yr
- 120 qt cooler33K/yr
- 150qt cooler15K/yr
- 200 qt cooler17K/yr
- 150 quart cooler15K/yr
- 120 quart cooler12K/yr
- extra large cooler 200 qt10K/yr
- 120qt cooler10K/yr
- igloo 150 quart cooler10K/yr
- 150 qt igloo cooler8K/yr
Top 150 qt cooler products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Igloo Polar 120 Qt. Cooler
Igloo$91.224.6★11,646 rev
Igloo 150 QT Latitude Marine Ultra White Cooler
Igloo$116.535.0★2 rev
Coleman Classic Series Insulated Portable Cooler Leak-Resistant Outdoor Hard Cooler Keeps Ice up to 5 Days 52/70/120/150 Quart
Coleman$117.134.6★5,139 rev
Coleman Classic Series Insulated Portable Rolling Cooler with Wheels Leak-Resistant Outdoor Hard Cooler Keeps Ice up to 5 Days 100-Quart
Coleman$92.414.5★9,174 rev
Coleman Classic Series Insulated Portable Cooler Leak-Resistant Outdoor Hard Cooler Keeps Ice up to 5 Days 52/70/120/150 Quart
Coleman$111.434.6★5,139 rev
Newest
by launch dateIgloo 150 QT Latitude Marine Ultra White Cooler
Igloo$116.532 rev
Lifetime 115Quart High Performance Cooler Up to 10Day Ice Retention IGBC BearResistant Camping & Hunting Ice Chest with Cutting Board Divider
LIFETIME$248.212,634 rev
Goplus Hard Cooler Insulated Ice Chest w/Portable Handles Cup Holders Ruler Bottle Opener 6 Day Ice Retention for Drink Beverage Camping Fishing Beach (50 QT Gray)
Goplus$155.4028 rev
Igloo 100 QT Latitude Marine Ultra White Cooler
Igloo$87.74391 rev
Igloo 70 QT Latitude Marine Ultra White Cooler
Igloo$75.81527 rev
Trending
90-day click momentum
Coleman Classic Series Insulated Portable Cooler Leak-Resistant Outdoor Hard Cooler Keeps Ice up to 5 Days 52/70/120/150 Quart
Coleman$67.634.6★
Goplus Hard Cooler Insulated Ice Chest w/Portable Handles Cup Holders Ruler Bottle Opener 6 Day Ice Retention for Drink Beverage Camping Fishing Beach (50 QT Gray)
Goplus$155.404.4★
Igloo 150 QT Latitude Marine Ultra White Cooler
Igloo$116.535.0★
Coleman Classic Series Insulated Portable Cooler Leak-Resistant Outdoor Hard Cooler Keeps Ice up to 5 Days 52/70/120/150 Quart
Coleman$111.434.6★
Coleman Classic Series 100qt Wheeled Marine Cooler Fully Insulated Lid & Body Keeps Ice up to 5 Days Holds up to 160 Cans
Coleman$99.954.7★
What buyers say about 150 qt cooler
What buyers praise and complain about, mined from review topics.What buyers love
“Worth every penny”
“Good Quality”
“Great size”
“Better Than Expected”
“Good storage Capacity”
“Great cooler”
“Ease of use”
“Useful, sturdy and durable”
“Feels sturdy”
“The wheels make it easy as well”
What buyers complain about
“Not Durable Enough”
“This cooler massive”
“STRAIGHT GARBAGE”
“it was filthy on the outside, like new inside”
“Price tag Is high”
“Also, the drain plug feels super cheap - worried it will leak”
“It's HUGE, heavy as heck when filled up - and it is an absolute BEAR to move”
“We had to replace three times a day which is a super inconvenience as no stores are close to where we ride”
“just burn through ice as if it's not even chilling anything”
“felt flimsy”
Top return reasons
Common questions
- Is 150 qt cooler profitable to sell on Amazon United States?
- The niche generates $235K/yr across 20 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +156.7%. Flapen's verdict: Skip it (41/100).
- How competitive is the 150 qt cooler niche?
- 5 brands and 96 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in 150 qt cooler?
- Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 3.6%.
- When does demand for 150 qt cooler peak?
- Demand peaks in Jun–Jul–Aug; the busiest month runs 3.2× the quietest.
- What does it cost to enter the 150 qt cooler niche?
- Listings span $67.63–$379.43; the average listing price is $128.60 (sweet spot $15–$100). The average incumbent carries 4,040 reviews — the moat a new listing must climb.