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12kg Kettlebell

Fail

The top 5 brands take 95% of clicks, so 12kg Kettlebell is a Fail.

Flapen Score
39
39 / 100
Ranks 6,237 of 8,101 Sports & Outdoors niches · −8 vs the category median of 47
Market size
$55K/yr45K searches / yr
90-day growth
+20.2%search demand this quarter
Competition
79%top-5 click share · 6 brands · 7 sellers

Flapen Score

12kg Kettlebell against its category

The dotted line is the Sports & Outdoors average. Past it, 12kg Kettlebell is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 12kg Kettlebell market on Amazon at a glance

Shoppers on Amazon United States searched for 12kg Kettlebell 45K times last year and spent an estimated $55K. The top 5 brands take 95% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +20.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
+20.2%
Conversion, latest week
2.6%
Market size, estimated
$55Ka year
Top search term
12kg kettlebell19K searches a year

02 · Price

A sale here is worth $46.03.

Listings sell for $46.03 on average, from $20.37 to $98.25. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $46.03 that is $0 to $5K a year per listing.

Average price
$46.03inside the $15 to $100 sweet spot
Price range
$20.37–$98.25
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #45 within Weights & Accessories. It carries 5,828 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
73%
Out of stock, average day
10.0%
Average rank
#45in Weights & Accessories
Average rating
4.73 starsAmazon United States average 4.42 stars
Average reviews
5,828per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top 12kg Kettlebell products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

7

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Brand 148%
  • Brand 224%
  • Brand 312%
  • Brand 48%
  • Brand 55%
  • Brand 65%

Demand

12kg Kettlebell search demand

Weekly searches over the year. Pick a range.

1K750Spike '26May '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top 12kg Kettlebell search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 12kg kettlebell19K/yr
  • 12 kg kettlebell11K/yr
  • 26 lb kettlebell7K/yr
  • kettlebell 12kg4K/yr
  • 26lb kettlebell4K/yr

Reviews and returns

What reviews say buyers love and hate about 12kg Kettlebell

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Handle Quality”
1.0%of orders come back
“Rough spots on handle”
A buyer, on “Handle Quality”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common 12kg Kettlebell questions

Answered from the same tracked data.