12kg Kettlebell
FailThe top 5 brands take 95% of clicks, so 12kg Kettlebell is a Fail.
- Flapen Score
- 39 / 100Ranks 6,237 of 8,101 Sports & Outdoors niches · −8 vs the category median of 4739
- Market size
- $55K/yr45K searches / yr
- 90-day growth
- +20.2%search demand this quarter
- Competition
- 79%top-5 click share · 6 brands · 7 sellers
Flapen Score
12kg Kettlebell against its category
The dotted line is the Sports & Outdoors average. Past it, 12kg Kettlebell is stronger. Inside it, weaker.
Market
The 12kg Kettlebell market on Amazon at a glance
Shoppers on Amazon United States searched for 12kg Kettlebell 45K times last year and spent an estimated $55K. The top 5 brands take 95% of clicks. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 2.6% of those searches ended in a purchase.
Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +20.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.
- Searches, last 12 months
- 45K
- Growth, 90 days vs prior 90
- +20.2%
- Conversion, latest week
- 2.6%
- Market size, estimated
- $55Ka year
- Top search term
- 12kg kettlebell19K searches a year
02 · Price
A sale here is worth $46.03.
Listings sell for $46.03 on average, from $20.37 to $98.25. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $46.03 that is $0 to $5K a year per listing.
- Average price
- $46.03inside the $15 to $100 sweet spot
- Price range
- $20.37–$98.25
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$5K
- Returns
- 1.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #45 within Weights & Accessories. It carries 5,828 reviews at 4.73 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 73%
- Out of stock, average day
- 10.0%
- Average rank
- #45in Weights & Accessories
- Average rating
- 4.73 starsAmazon United States average 4.42 stars
- Average reviews
- 5,828per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top 12kg Kettlebell products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Rage Fitness 12 KG (26lbs) Kettlebell Single-cast Iron No-welded Joints Wide Handle Strength Training Kettlebells Cast Iron Kettlebell Set Powder Coated Kettlebell Weights For Men & Women
- Price
- $45.23
- Rating
- 4.7/5
- Reviews
- 166
- Age
- 2y ago

Amazon Basics Vinyl Coated Cast Iron Kettlebell for Training 12 Pounds Wide Handle Home Workout Equipment Yellow
- Price
- $22.63
- Rating
- 4.7/5
- Reviews
- 18,361
- Age
- 7y ago

Amazon Basics Cast Iron Kettlebell for Strength Training Wide Handle 25 Pounds Black
- Price
- $30.02
- Rating
- 4.8/5
- Reviews
- 27,996
- Age
- 8y ago

Yes4All Powder Coated Kettlebell 26 lb Cast Iron Core Kettlebells with Non-Slip Handle & Flat Bottom for Conditioning Heavy Duty for Strength Training - Single Blue
- Price
- $40.40
- Rating
- 4.6/5
- Reviews
- 4,865
- Age
- 9y ago

REP Fitness Kettlebell 12 kg Adjustable Weight Cast Iron Strength Exercise Training Home Gym Power Workout Equipment Free Weights Dumbbell Alternative
- Price
- $62.19
- Rating
- 4.8/5
- Reviews
- 1,038
- Age
- 11y ago
Trending
estimated 90-day click momentum
Rage Fitness 6 KG (13lbs) Kettlebells Single-cast Iron No-welded Joints Wide Handle Strength Training Kettlebells Cast Iron Kettlebell Set Powder Coated Kettlebell Weights For Men & Women
- Price
- $20.37
- Rating
- 4.7/5
- Reviews
- 166
- Age
- 2y ago

Rage Fitness 12 KG (26lbs) Kettlebell Single-cast Iron No-welded Joints Wide Handle Strength Training Kettlebells Cast Iron Kettlebell Set Powder Coated Kettlebell Weights For Men & Women
- Price
- $45.23
- Rating
- 4.7/5
- Reviews
- 166
- Age
- 2y ago

Yes4All Powder Coated Kettlebell 22 lb Cast Iron Core Kettlebells with Non-Slip Handle & Flat Bottom for Conditioning Heavy Duty for Strength Training - Single Orange
- Price
- $39.51
- Rating
- 4.6/5
- Reviews
- 4,865
- Age
- 8y ago

Titan Fitness 12 KG Competition Kettlebell Color-Coded Orange 35mm Handle Ideal for Strength Training and Home Gym Workouts Training Sets for Men & Women
- Price
- $98.25
- Rating
- 4.8/5
- Reviews
- 97
- Age
- 4y ago

Titan Fitness 12 KG Cast Iron Kettlebell Single Piece Casting KG and LB Markings Full Body Workout
- Price
- $64.83
- Rating
- 4.8/5
- Reviews
- 90
- Age
- 4y ago
Newest
by launch date
Rage Fitness 12 KG (26lbs) Kettlebell Single-cast Iron No-welded Joints Wide Handle Strength Training Kettlebells Cast Iron Kettlebell Set Powder Coated Kettlebell Weights For Men & Women
- Price
- $45.23
- Rating
- 4.7/5
- Reviews
- 166
- Age
- 2y ago

Rage Fitness 6 KG (13lbs) Kettlebells Single-cast Iron No-welded Joints Wide Handle Strength Training Kettlebells Cast Iron Kettlebell Set Powder Coated Kettlebell Weights For Men & Women
- Price
- $20.37
- Rating
- 4.7/5
- Reviews
- 166
- Age
- 2y ago

Titan Fitness 12 KG Competition Kettlebell Color-Coded Orange 35mm Handle Ideal for Strength Training and Home Gym Workouts Training Sets for Men & Women
- Price
- $98.25
- Rating
- 4.8/5
- Reviews
- 97
- Age
- 4y ago

Titan Fitness 12 KG Cast Iron Kettlebell Single Piece Casting KG and LB Markings Full Body Workout
- Price
- $64.83
- Rating
- 4.8/5
- Reviews
- 90
- Age
- 4y ago

Amazon Basics Vinyl Coated Cast Iron Kettlebell for Training 12 Pounds Wide Handle Home Workout Equipment Yellow
- Price
- $22.63
- Rating
- 4.7/5
- Reviews
- 18,361
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 79% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
7
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
79%
Top 20: 100%
Open market
0%
- Rage Fitness48%
- Amazon Basics24%
- Yes4All12%
- Titan Fitness8%
- REP5%
- Lifeline5%
Demand
12kg Kettlebell search demand
Weekly searches over the year. Pick a range.
Search terms
Top 12kg Kettlebell search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- 12kg kettlebell19K/yr
- 12 kg kettlebell11K/yr
- 26 lb kettlebell7K/yr
- kettlebell 12kg4K/yr
- 26lb kettlebell4K/yr
Reviews and returns
What reviews say buyers love and hate about 12kg Kettlebell
We read the reviews and the return reasons for every product selling here.
“Rough spots on handle”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 12kg Kettlebell questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









