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128 Oz Insulated Water Bottle

Maybe

Products sell for $37.47 on average, inside the sweet spot. But the average product has 5,279 reviews to catch up to, so 128 Oz Insulated Water Bottle is a Maybe.

Flapen Score
61
61 / 100
Top 9% of 8,101 Sports & Outdoors niches · +14 vs the category median of 47
Market size
$329K/yr262K searches / yr
90-day growth
+49.2%search demand this quarter
Competition
42%top-5 click share · 27 brands · 47 sellers

Flapen Score

128 Oz Insulated Water Bottle against its category

The dotted line is the Sports & Outdoors average. Past it, 128 Oz Insulated Water Bottle is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 128 Oz Insulated Water Bottle market on Amazon at a glance

Shoppers on Amazon United States searched for 128 Oz Insulated Water Bottle 262K times last year and spent an estimated $329K. The top 5 brands take 54% of clicks. Demand peaks in Jun–Jul. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 262K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +49.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $329K a year.

Searches, last 12 months
262K
Growth, 90 days vs prior 90
+49.2%
Conversion, latest week
3.4%
Market size, estimated
$329Ka year
Peak month
July2.4× the quietest month
Top search term
128 oz insulated water bottle34K searches a year

02 · Price

A sale here is worth $37.47.

Listings sell for $37.47 on average, from $16.75 to $104.38. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $37.47 that is $9K to $19K a year per listing.

Average price
$37.47inside the $15 to $100 sweet spot
Price range
$16.75–$104.38
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$9K–$19K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #110 within Sports Water Bottles. It carries 5,279 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
2.6%
Average rank
#110in Sports Water Bottles
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
5,279per listing
Listings tracked
38

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
44 months

Products

Top 128 Oz Insulated Water Bottle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

27 rising

Sellers

47

Top-5 brand share

54%

Top 20: 95%

Top-5 click share

42%

Top 20: 85%

Open market

41%

  • Brand 114%
  • Brand 213%
  • Brand 312%
  • Brand 49%
  • Brand 56%
  • Brand 65%

Demand

128 Oz Insulated Water Bottle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 2.4×

Search terms

Top 128 Oz Insulated Water Bottle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 128 oz insulated water bottle34K/yr
  • 1 gallon stainless steel water jug24K/yr
  • stainless steel gallon water jug22K/yr
  • gallon stainless steel water jug19K/yr
  • metal gallon water bottle17K/yr
  • 1 gallon insulated water bottle14K/yr
  • gallon metal water bottle13K/yr
  • gallon hydroflask15K/yr
  • 1 gallon metal water bottle11K/yr
  • 1 gallon thermos12K/yr

Reviews and returns

What reviews say buyers love and hate about 128 Oz Insulated Water Bottle

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Leak-Proof”
2.7%of orders come back
“It leaks”
A buyer, on “Leak-Proof”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common 128 Oz Insulated Water Bottle questions

Answered from the same tracked data.