12 Speed Chain
MaybeProducts sell for $62.43 on average, inside the sweet spot. But the top 5 brands take 100% of clicks, so 12 Speed Chain is a Maybe.
- Flapen Score
- 55 / 100Top 22% of 8,101 Sports & Outdoors niches · +8 vs the category median of 4755
- Market size
- $670K/yr179K searches / yr
- 90-day growth
- +19.6%search demand this quarter
- Competition
- 47%top-5 click share · 3 brands · 166 sellers
Flapen Score
12 Speed Chain against its category
The dotted line is the Sports & Outdoors average. Past it, 12 Speed Chain is stronger. Inside it, weaker.
Market
The 12 Speed Chain market on Amazon at a glance
Shoppers on Amazon United States searched for 12 Speed Chain 179K times last year and spent an estimated $670K. All 3 brands take every click. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 6.0% of those searches ended in a purchase.
Shoppers searched for this 179K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved +19.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $670K a year.
- Searches, last 12 months
- 179K
- Growth, 90 days vs prior 90
- +19.6%
- Conversion, latest week
- 6.0%
- Market size, estimated
- $670Ka year
- Top search term
- shimano deore brakes22K searches a year
02 · Price
A sale here is worth $62.43.
Listings sell for $62.43 on average, from $29.04 to $114.06. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $62.43 that is $16K to $31K a year per listing.
- Average price
- $62.43inside the $15 to $100 sweet spot
- Price range
- $29.04–$114.06
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $16K–$31K
- Returns
- 3.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
81% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #81 within Parts & Components. It carries 408 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 90%
- Out of stock, average day
- 0.0%
- Average rank
- #81in Parts & Components
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 408per listing
- Listings tracked
- 31
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top 12 Speed Chain products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
SRAM GX Eagle 12-Speed Chain 126 Links with PowerLock Silver/Gray Solid Pin
- Price
- $37.06
- Rating
- 4.7/5
- Reviews
- 3,744
- Age
- 9y ago

SRAM NX Eagle Chain - 12-Speed 126 Links Gray
- Price
- $29.33
- Rating
- 4.7/5
- Reviews
- 1,284
- Age
- 8y ago

SHIMANO Deore Br-M6100 Disc Brake Resin Rear
- Price
- $95.45
- Rating
- 4.4/5
- Reviews
- 149
- Age
- 6y ago

Shimano Deore CN-M6100 Deore Chain with Quick Link 12-Speed 126L Silver ICNM6100126Q
- Price
- $35.39
- Rating
- 4.6/5
- Reviews
- 1,165
- Age
- 6y ago

SHIMANO Deore Br-M6100 Disc Brake Metallic Rear
- Price
- $79.36
- Rating
- 4.5/5
- Reviews
- 90
- Age
- 13y ago
Trending
estimated 90-day click momentum
Shimano Deore XT BR-M8200 XC Disc Brake Caliper - Front or Rear Post Mount 2-Piston Includes J04C-MF Finned Metal Pads Black
- Price
- $95.47
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 11mo ago

SHIMANO Bicycle Disc Brake Assembled Set w/J-KIT - BR-MT520-KIT (BL-MT501(R) BR-MT520(R))
- Price
- $97.67
- Rating
- 4.6/5
- Reviews
- 9
- Age
- 16y ago

SRAM Force AXS Chain - 12-Speed 114 Links Flattop Silver
- Price
- $53.36
- Rating
- 4.7/5
- Reviews
- 358
- Age
- 7y ago

Shimano SLX CN-M7100 SLX Chain with Quick Link 12-Speed 126L Silver
- Price
- $41.26
- Rating
- 4.6/5
- Reviews
- 793
- Age
- 7y ago

Shimano Deore BL-M6100 Deore Complete Brake Lever I-spec EV Ready Right Hand
- Price
- $55.33
- Rating
- 4.6/5
- Reviews
- 119
- Age
- 6y ago
Newest
by launch date
Shimano Deore XT BR-M8200 XC Disc Brake Caliper - Front or Rear Post Mount 2-Piston Includes J04C-MF Finned Metal Pads Black
- Price
- $95.47
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 11mo ago

KMC | Wax X12 Bicycle Chain 12-Speed | Mountain Bike/Road/Gravel | 12 Speed Chain: Shimano & Campagnolo Compatible | 126 Links Missing Link Included | Silver
- Price
- $43.64
- Rating
- 4.4/5
- Reviews
- 45
- Age
- 1y ago

SRAM GX Eagle T-Type Flattop Chain Speed: 12 Links: 126 Silver
- Price
- $54.04
- Rating
- 4.1/5
- Reviews
- 134
- Age
- 3y ago

Shimano Xt/Ultegra 12-Speed Chain Silver 138 Links
- Price
- $60.17
- Rating
- 4.6/5
- Reviews
- 103
- Age
- 3y ago

Shimano Deore RD-M5120 Rear Derailleur SGS 10/11 Speed
- Price
- $44.61
- Rating
- 4.6/5
- Reviews
- 227
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 falling
Sellers
166
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
47%
Top 20: 88%
Open market
0%
- SHIMANO56%
- SRAM42%
- KMC3%
- Open — no brand owns it (0%)
Demand
12 Speed Chain search demand
Weekly searches over the year. Pick a range.
Search terms
Top 12 Speed Chain search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- shimano deore brakes22K/yr
- shimano deore31K/yr
- sram 12 speed chain24K/yr
- 12 speed chain23K/yr
- shimano 12 speed chain18K/yr
- sram gx eagle 12 speed chain8K/yr
- sram eagle 12 speed chain8K/yr
- sram chain7K/yr
- deore brakes7K/yr
- shimano deore m61005K/yr
Reviews and returns
What reviews say buyers love and hate about 12 Speed Chain
We read the reviews and the return reasons for every product selling here.
“They cracked and leaked”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 12 Speed Chain questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









