12 speed cassette
Skip itA small market ($30K/yr) — this niche doesn't clear our bar today.
Review moat
Great243.5avg incumbent reviews — the moat a new listing must climb
Avg price
Great$72.70avg listing price — sweet spot $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Price range
Okay$15.21–$191.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.2%return rate — above 5% kills the launch gate
Growth
Okay+5.2%90-day search growth — must beat 0% to launch
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$30K$30K/yr · 34K searches
According to Flapen's Amazon United States niche tracking, 12 speed cassette is a $30K/yr Amazon United States market (34K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 39/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
12 speed cassette market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $36K–$55K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #115
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 88%
- Out of stock
- 2.9%
- Avg brand age
- 59 months
- Avg seller age
- 166 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
69
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
43%
Top 20: 87%
Open market
9%
- SHIMANO50%
- BUCKLOS18%
- VG SPORTS8%
- SRAM6%
- Relwears6%
- Airuzara3%
- Open — no brand owns it (6 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +5.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top 12 speed cassette search terms
- 12 speed cassette20K/yr
- shimano 12 speed cassette12K/yr
- shimano cassette 12 speed2K/yr
Top 12 speed cassette products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SHIMANO 105 Cs-R7101 12-Speed Cassette Silver 11-34T 12- Speed
SHIMANO$77.134.7★57 rev
BUCKLOS 8/9/10/11/12 Speed Cassette Ultra-Light 11-25/28/32/34/36/40/42/46/50/52T Bike Cassette Fit Mountain Bike/Road Bike/XC/DH/AM Compatible with Shimano Sram HG Hub Driver
BUCKLOS$49.644.3★251 rev
SHIMANO Ultegra Cs-R8101 12-Speed Cassette Silver 11-30T 12-Speed
SHIMANO$113.354.7★30 rev
SRAM NX Eagle PG-1230 Cassette - 12 Speed 11-50t Black
SRAM$95.244.8★1,204 rev
Shimano Deore 12 CS-M6100 Cassette Silver 10-51T
SHIMANO$86.584.6★121 rev
Newest
by launch date
PeakRider Ultra-Light Bike Cassette for 11 Speed and 12 Speed 11-28T/11-32T/11-34T/11-36T Compatible with Shimano SRAM HG Freehub High Efficiency Drivetrain Upgrade
PeakRider$63.225 rev
Relwears Bike Cassette 12 Speed Cassette 11-46T Bicycle Sprocket for Road Mountain Commuter Bike
Relwears$37.732 rev
Relwears Bike Cassette 12 Speed Cassette 11-52T Bicycle Sprocket for Road Mountain Commuter Bike
Relwears$41.082 rev
MEROCA 10/11/12/13 Speed Cassette Ultra-Light 11-52T Bike Cassette Fit Mountain Bike/Road Bike/XC/DH/AM Compatible with Sh*Mano HG Hub Driver (12 Speed 11-50T)
MEROCA$37.931 rev
Shimano Deore XT CS-M8200-12 Cassette - 12-Speed 10-51t Hyperglide+ Micro Spline Gray/Silver
SHIMANO$191.585 rev
Trending
90-day click momentumPeakRider Ultra-Light Bike Cassette for 11 Speed and 12 Speed 11-28T/11-32T/11-34T/11-36T Compatible with Shimano SRAM HG Freehub High Efficiency Drivetrain Upgrade
PeakRider$63.224.8★
Relwears Bike Cassette 12 Speed Cassette 11-46T Bicycle Sprocket for Road Mountain Commuter Bike
Relwears$37.734.5★
Shimano Xt Cs-M8100 12-Speed Cassette Silver 10-45T
SHIMANO$147.174.8★
Relwears Bike Cassette 12 Speed Cassette 11-52T Bicycle Sprocket for Road Mountain Commuter Bike
Relwears$41.084.5★
Shimano Deore XT CS-M8200-12 Cassette - 12-Speed 10-51t Hyperglide+ Micro Spline Gray/Silver
SHIMANO$191.585.0★
What buyers say about 12 speed cassette
What buyers praise and complain about, mined from review topics.What buyers love
“Great cassette and Great quality, price”
“Exactly as advertised”
“Good deal”
“Nice shiny cassette”
“Works just as well as big name cassettes”
“buy a new wheelset/Hub Body these work great with Eagle. mechanical OR electronic”
“Great HG fit”
“Solid pick”
“Looks great, shifts smooth”
“so far it has worked just as designed”
What buyers complain about
“the machining quality is not there”
“Just can't use it”
“bent after two rides of installation”
“This information should be on product description”
“Tricky to install”
Top return reasons
Common questions
- Is 12 speed cassette profitable to sell on Amazon United States?
- The niche generates $30K/yr across 32 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +5.2%. Flapen's verdict: Skip it (39/100).
- How competitive is the 12 speed cassette niche?
- 12 brands and 69 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in 12 speed cassette?
- Top complaints mined from reviews: Quality-Overall, Ease Of Use, Durability. The return rate is 4.2%.
- When does demand for 12 speed cassette peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the 12 speed cassette niche?
- Listings span $15.21–$191.58; the average listing price is $72.70 (sweet spot $15–$100). The average incumbent carries 244 reviews — the moat a new listing must climb.