12 Lbs Dumbbells Set of 2
MaybeProducts sell for $25.85 on average, inside the sweet spot. But the average product has 18,327 reviews to catch up to, so 12 Lbs Dumbbells Set of 2 is a Maybe.
- Flapen Score
- 54 / 100Top 25% of 8,101 Sports & Outdoors niches · +7 vs the category median of 4754
- Market size
- $670K/yr530K searches / yr
- 90-day growth
- -2.1%search demand this quarter
- Competition
- 46%top-5 click share · 11 brands · 15 sellers
Flapen Score
12 Lbs Dumbbells Set of 2 against its category
The dotted line is the Sports & Outdoors average. Past it, 12 Lbs Dumbbells Set of 2 is stronger. Inside it, weaker.
Market
The 12 Lbs Dumbbells Set of 2 market on Amazon at a glance
Shoppers on Amazon United States searched for 12 Lbs Dumbbells Set of 2 530K times last year and spent an estimated $670K. The top 5 brands take 84% of clicks. Demand peaks in Jul. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 4.9% of those searches ended in a purchase.
Shoppers searched for this 530K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $670K a year.
- Searches, last 12 months
- 530K
- Growth, 90 days vs prior 90
- -2.1%
- Conversion, latest week
- 4.9%
- Market size, estimated
- $670Ka year
- Peak month
- July1.6× the quietest month
- Top search term
- 12 lb dumbbells pair69K searches a year
02 · Price
A sale here is worth $25.85.
Listings sell for $25.85 on average, from $11.64 to $50.60. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At $25.85 that is $32K to $39K a year per listing.
- Average price
- $25.85inside the $15 to $100 sweet spot
- Price range
- $11.64–$50.60
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- $32K–$39K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #33 within Weights & Accessories. It carries 18,327 reviews at 4.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 96%
- Out of stock, average day
- 0.3%
- Average rank
- #33in Weights & Accessories
- Average rating
- 4.70 starsAmazon United States average 4.42 stars
- Average reviews
- 18,327per listing
- Listings tracked
- 27
04 · Newcomers
4 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top 12 Lbs Dumbbells Set of 2 products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Amazon Basics Neoprene Dumbbell Hand Weights Easy to Hold 12 Pounds Black Pair
- Price
- $27.55
- Rating
- 4.8/5
- Reviews
- 128,216
- Age
- 7y ago

CAP Barbell Cast Iron Hex Dumbbell Single 12 lb
- Price
- $16.41
- Rating
- 4.5/5
- Reviews
- 3,663
- Age
- 2w ago

CAP Barbell 12 LB Neoprene Dumbbell Hand Weights - Pair | Black
- Price
- $25.42
- Rating
- 4.8/5
- Reviews
- 3,112
- Age
- 2y ago

Gaiam Dumbbell Hand Weight (Sold in Singles) - Neoprene Coated Exercise & Fitness Dumbbell for Home Gym Workouts and Strength Training - Free Weights for Women and Men (12lb Red)
- Price
- $24.38
- Rating
- 4.6/5
- Reviews
- 9,209
- Age
- 7y ago

Yes4All Non-Slip Hexagon Neoprene Dumbbells 12lbs Neoprene Dumbbell Set for Muscle Toning Strength Building Weight Loss (Vivid Dark Blue - Pair)
- Price
- $29.52
- Rating
- 4.7/5
- Reviews
- 1,018
- Age
- 13y ago
Trending
estimated 90-day click momentum
YOTTOY Weights Dumbbells Set for Women 3 Pound Dumbbells Set of 2 Non-Slip Hand Weights for Home Workouts Portable Strength Training Neoprene dumbbells (Blue 3LB-Pair)
- Price
- $21.79
- Rating
- 4.7/5
- Reviews
- 231
- Age
- 1y ago

2-in-1 Adjustable Dumbbell Set for Women - 4 Levels (2.2lbs to 12.1lbs) - Home Gym Weights for Women at Home - Fitness Dumbbells
- Price
- $47.44
- Rating
- 4.7/5
- Reviews
- 105
- Age
- 9mo ago

Yes4All 3 lbs Dumbbells Neoprene with Non Slip Grip Great for Total Body Workout Total Weight: 6 lbs (Set of 2)
- Price
- $11.64
- Rating
- 4.8/5
- Reviews
- 1,361
- Age
- 13y ago

YOTTOY Dumbbell Set of 2 2-15 Pound Hand Weights for Women Non-Slip Hand Weights for Home Gym Strength Training and Full-Body Workouts (Green 5LB-Pair)
- Price
- $28.59
- Rating
- 4.7/5
- Reviews
- 231
- Age
- 1y ago

Tone Fitness 2 lb Neoprene Dumbbell Pair for Home Workouts Non-Slip Design - Purple
- Price
- $17.89
- Rating
- 4.8/5
- Reviews
- 410
- Age
- 2w ago
Newest
by launch date
CAP Barbell Cast Iron Hex Dumbbell Single 12 lb
- Price
- $16.41
- Rating
- 4.5/5
- Reviews
- 3,663
- Age
- 2w ago

Tone Fitness 2 lb Neoprene Dumbbell Pair for Home Workouts Non-Slip Design - Purple
- Price
- $17.89
- Rating
- 4.8/5
- Reviews
- 410
- Age
- 2w ago

CAP Barbell Neoprene Dumbbell Weights 12 lb Pair Admiral Blue
- Price
- $27.73
- Rating
- 4.7/5
- Reviews
- 5,946
- Age
- 2w ago

Tone Fitness 12 lb Neoprene Dumbbell Pair for Home Workouts Non-Slip Design - Purple
- Price
- $44.73
- Rating
- 4.8/5
- Reviews
- 410
- Age
- 2w ago

Tone Fitness 12 lb Neoprene Dumbbell Pair for Home Workouts Non-Slip Design - Beige
- Price
- $45.29
- Rating
- 4.8/5
- Reviews
- 410
- Age
- 2w ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
15
Est. top-5 brand share
84%
Top 20: 100%
Est. top-5 click share
46%
Top 20: 94%
Open market
9%
- Yes4All23%
- CAP22%
- Amazon Basics21%
- YOTTOY10%
- Gaiam8%
- CAP Barbell7%
- Open — no brand owns it (5 brands, 9%)
Demand
12 Lbs Dumbbells Set of 2 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 1.6×
Search terms
Top 12 Lbs Dumbbells Set of 2 search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- 12 lb dumbbells pair69K/yr
- 12 pound dumbbells set of 292K/yr
- 12lb dumbbells set of 247K/yr
- 12.5 lb dumbbells set of 251K/yr
- 12 lb dumbbells103K/yr
- 12 pound weights25K/yr
- 12 lb weights24K/yr
- 12 lbs dumbbells set of 223K/yr
- 12 pound dumbbells15K/yr
- 12lb dumbbells14K/yr
Reviews and returns
What reviews say buyers love and hate about 12 Lbs Dumbbells Set of 2
We read the reviews and the return reasons for every product selling here.
“Stinky”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 12 Lbs Dumbbells Set of 2 questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









