12 Lbs Dumbbells Set of 2
12 Lbs Dumbbells Set of 2 shows a sweet-spot price point ($25.85 avg), but a deep review moat (18,327 avg reviews) keeps it on the watch list.
Flapen Score
Top 25% of 8,101 Sports & Outdoors niches · +7 vs the category median of 47
Is 12 Lbs Dumbbells Set of 2 profitable on Amazon?
According to Flapen's Amazon United States niche tracking, 12 Lbs Dumbbells Set of 2 is a $670K/yr Amazon United States market (530K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jul. Verdict: Worth a look — 54/100.
12 Lbs Dumbbells Set of 2: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -2.1% over the last 90 days and 4.9% of searches end in a purchase.
$670K
revenue / yr
Who owns the niche?
The top 5 brands hold 84% of demand, so 16% of the market is open.
16%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 27 products
Top 12 Lbs Dumbbells Set of 2 products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Amazon Basics Neoprene Dumbbell Hand Weights Easy to Hold 12 Pounds Black Pair
- Price
- $27.55
- Rating
- 4.8/5
- Reviews
- 128,216
- Age
- 7y ago
CAP Barbell Cast Iron Hex Dumbbell Single 12 lb
- Price
- $16.41
- Rating
- 4.5/5
- Reviews
- 3,663
- Age
- 2w ago
CAP Barbell 12 LB Neoprene Dumbbell Hand Weights - Pair | Black
- Price
- $25.42
- Rating
- 4.8/5
- Reviews
- 3,112
- Age
- 2y ago
Gaiam Dumbbell Hand Weight (Sold in Singles) - Neoprene Coated Exercise & Fitness Dumbbell for Home Gym Workouts and Strength Training - Free Weights for Women and Men (12lb Red)
- Price
- $24.38
- Rating
- 4.6/5
- Reviews
- 9,209
- Age
- 7y ago
Yes4All Non-Slip Hexagon Neoprene Dumbbells 12lbs Neoprene Dumbbell Set for Muscle Toning Strength Building Weight Loss (Vivid Dark Blue - Pair)
- Price
- $29.52
- Rating
- 4.7/5
- Reviews
- 1,018
- Age
- 13y ago
Trending
90-day click momentum
YOTTOY Weights Dumbbells Set for Women 3 Pound Dumbbells Set of 2 Non-Slip Hand Weights for Home Workouts Portable Strength Training Neoprene dumbbells (Blue 3LB-Pair)
- Price
- $21.79
- Rating
- 4.7/5
- Reviews
- 231
- Age
- 1y ago
2-in-1 Adjustable Dumbbell Set for Women - 4 Levels (2.2lbs to 12.1lbs) - Home Gym Weights for Women at Home - Fitness Dumbbells
- Price
- $47.44
- Rating
- 4.7/5
- Reviews
- 105
- Age
- 9mo ago
Yes4All 3 lbs Dumbbells Neoprene with Non Slip Grip Great for Total Body Workout Total Weight: 6 lbs (Set of 2)
- Price
- $11.64
- Rating
- 4.8/5
- Reviews
- 1,361
- Age
- 13y ago
YOTTOY Dumbbell Set of 2 2-15 Pound Hand Weights for Women Non-Slip Hand Weights for Home Gym Strength Training and Full-Body Workouts (Green 5LB-Pair)
- Price
- $28.59
- Rating
- 4.7/5
- Reviews
- 231
- Age
- 1y ago
Tone Fitness 2 lb Neoprene Dumbbell Pair for Home Workouts Non-Slip Design - Purple
- Price
- $17.89
- Rating
- 4.8/5
- Reviews
- 410
- Age
- 2w ago
Newest
by launch dateCAP Barbell Cast Iron Hex Dumbbell Single 12 lb
- Price
- $16.41
- Rating
- 4.5/5
- Reviews
- 3,663
- Age
- 2w ago
Tone Fitness 2 lb Neoprene Dumbbell Pair for Home Workouts Non-Slip Design - Purple
- Price
- $17.89
- Rating
- 4.8/5
- Reviews
- 410
- Age
- 2w ago
CAP Barbell Neoprene Dumbbell Weights 12 lb Pair Admiral Blue
- Price
- $27.73
- Rating
- 4.7/5
- Reviews
- 5,946
- Age
- 2w ago
Tone Fitness 12 lb Neoprene Dumbbell Pair for Home Workouts Non-Slip Design - Purple
- Price
- $44.73
- Rating
- 4.8/5
- Reviews
- 410
- Age
- 2w ago
Tone Fitness 12 lb Neoprene Dumbbell Pair for Home Workouts Non-Slip Design - Beige
- Price
- $45.29
- Rating
- 4.8/5
- Reviews
- 410
- Age
- 2w ago
Competition: brands, sellers & click share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
Brands
11 rising
Sellers
15
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
46%
Top 20: 94%
Open market
9%
- Yes4All23%
- CAP22%
- Amazon Basics21%
- YOTTOY10%
- Gaiam8%
- CAP Barbell7%
- Open — no brand owns it (5 brands, 9%)
12 Lbs Dumbbells Set of 2 demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jul · busiest ÷ quietest = 1.6×
Top 12 Lbs Dumbbells Set of 2 search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- 12 lb dumbbells pair69K/yr
- 12 pound dumbbells set of 292K/yr
- 12lb dumbbells set of 247K/yr
- 12.5 lb dumbbells set of 251K/yr
- 12 lb dumbbells103K/yr
- 12 pound weights25K/yr
- 12 lb weights24K/yr
- 12 lbs dumbbells set of 223K/yr
- 12 pound dumbbells15K/yr
- 12lb dumbbells14K/yr
What reviews say buyers love and hate about 12 Lbs Dumbbells Set of 2
What buyers mention most, as a share of all reviews.
What buyers love
78% of reviews“Excellent product”
“Great Value”
“As advertised”
“Comfortable grip”
“easy use”
What buyers complain about
61% of reviews“Stinky”
“Feels heavier than advertised weight”
“The grip is prickly”
“Poor quality barbell”
“handle is too short”
12 Lbs Dumbbells Set of 2 return rate & reasons
Why buyers send it back, as a share of all return requests.
1.2%
Return rate
22%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common 12 Lbs Dumbbells Set of 2 questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
