12/3 Wire
FailShoppers spend an estimated $66K a year here, so 12/3 Wire is a Fail.
- Flapen Score
- 49 / 100Top 43% of 8,101 Sports & Outdoors niches · +2 vs the category median of 4749
- Market size
- $66K/yr47K searches / yr
- 90-day growth
- +11.7%search demand this quarter
- Competition
- 39%top-5 click share · 16 brands · 43 sellers
Flapen Score
12/3 Wire against its category
The dotted line is the Sports & Outdoors average. Past it, 12/3 Wire is stronger. Inside it, weaker.
Market
The 12/3 Wire market on Amazon at a glance
Shoppers on Amazon United States searched for 12/3 Wire 47K times last year and spent an estimated $66K. The top 5 brands take 70% of clicks. Demand peaks in Jan–Feb–Apr–May. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 2.3% of those searches ended in a purchase.
Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $66K a year.
- Searches, last 12 months
- 47K
- Growth, 90 days vs prior 90
- +11.7%
- Conversion, latest week
- 2.3%
- Market size, estimated
- $66Ka year
- Peak month
- January2.1× the quietest month
- Top search term
- 12/3 wire26K searches a year
02 · Price
A sale here is worth $60.71.
Listings sell for $60.71 on average, from $18.34 to $142.02. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $60.71 that is $0 to $6K a year per listing.
- Average price
- $60.71inside the $15 to $100 sweet spot
- Price range
- $18.34–$142.02
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$6K
- Returns
- 2.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
87% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #239 within Electrical Equipment. It carries 78 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 98%
- Out of stock, average day
- 5.3%
- Average rank
- #239in Electrical Equipment
- Average rating
- 4.62 starsAmazon United States average 4.42 stars
- Average reviews
- 78per listing
- Listings tracked
- 46
04 · Newcomers
3 of last year's 11 launches cleared the first-year sales bar.
11 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 11
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top 12/3 Wire products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
12/3 Wire 12 AWG SJOOW Portable Power Cable 300V 12 Gauge 3 Conductor SJOOW Extension Cord Electrical Wire for Motor Lead Portable Light LED EV Car Charger RV Inverter Indoor Outdoor Machinary-25ft
- Price
- $33.22
- Rating
- 4.7/5
- Reviews
- 78
- Age
- 1y ago

Kimbluth 12 Gauge 3 Conductor Wire SJTW Outdoor Extension Power Cable 10FT 12/3 Wire Heavy Duty Pure Copper Electrical Wire for Lawn Battery Automotive Outdoors
- Price
- $20.21
- Rating
- 4.6/5
- Reviews
- 299
- Age
- 2y ago

Southwire Romex SIMpull Residential Wire 12 Gauge 3 Conductor 25 Ft W/G NM-B Cable Purple 63947821
- Price
- $42.38
- Rating
- 4.8/5
- Reviews
- 162
- Age
- 19y ago

VN Infinite quality Solid Indoor Wire 12/3 W/G NMB Cable 25ft Coil - Residential Indoor Electrical Wire Type NM-B; Yellow SW# 63947621
- Price
- $39.96
- Rating
- 5.0/5
- Reviews
- 17
- Age
- 2y ago

VN Infinite quality Solid Indoor Wire 12/3 W/G NMB Cable 50ft Coil - Residential Indoor Electrical Wire Type NM-B; Yellow SW# 63947622
- Price
- $66.67
- Rating
- 4.8/5
- Reviews
- 11
- Age
- 2y ago
Trending
estimated 90-day click momentum
100FT NM-B 12/3 Wire with Ground 12 Gauge 3 Conductor Wire 12-3 Copper 12 AWG Non-Metallic Sheathed 12/3 NM-B W/G Cable Stranded Indoor Residential Electrical Wiring for Branch Circuit Switches&Outlet
- Price
- $129.22
- Rating
- 4.8/5
- Reviews
- 23
- Age
- 8mo ago

100ft 12/3 Wire 12AWG SJOOW Cable Wire 12 Gauge SJOOW Cord Portable Power Cable 300V 3 Conductor 12/3 Gauge Extension Cord for Motor Lead Generator Light NEMA 14-20 RV Invert EV Car Battery Charger
- Price
- $110.00
- Rating
- 4.7/5
- Reviews
- 78
- Age
- 1y ago

NM-B 12/3 Wire with Ground 25ft 12 Gauge 3 Conductor Electrical Wire 12 AWG Solid Copper Indoor W/G NMB Cable 12/3 Non-Metallic Sheathed Cable Residential Wiring for Outlets Switches Lighting
- Price
- $39.63
- Rating
- 4.8/5
- Reviews
- 23
- Age
- 8mo ago

VN Infinite quality Solid Indoor Wire 12/3 W/G NMB Cable 100 FT - Residential Indoor Electrical Wire Type NM-B; Yellow SW# 63947620 (100 Ft)
- Price
- $128.59
- Rating
- 4.6/5
- Reviews
- 8
- Age
- 1y ago

VN Infinite quality Solid Indoor Wire 12/3 W/G NMB Cable 50ft Coil - Residential Indoor Electrical Wire Type NM-B; Yellow SW# 63947622
- Price
- $66.67
- Rating
- 4.8/5
- Reviews
- 11
- Age
- 2y ago
Newest
by launch date
NM-B 12/3 Wire with Ground 25ft 12 Gauge 3 Conductor Electrical Wire 12 AWG Solid Copper Indoor W/G NMB Cable 12/3 Non-Metallic Sheathed Cable Residential Wiring for Outlets Switches Lighting
- Price
- $39.63
- Rating
- 4.8/5
- Reviews
- 23
- Age
- 8mo ago

10FT 12/3 NM-B Wire with Ground 12-3 12AWG Copper Wire 12 Gauge 3 Conductor Residential Electrical Wiring 12/3 W/G NMB Cable Solid Indoor Nonmettalic Sheathed Cable with Ground for Switch Outlet Light
- Price
- $21.76
- Rating
- 4.8/5
- Reviews
- 23
- Age
- 8mo ago

100FT NM-B 12/3 Wire with Ground 12 Gauge 3 Conductor Wire 12-3 Copper 12 AWG Non-Metallic Sheathed 12/3 NM-B W/G Cable Stranded Indoor Residential Electrical Wiring for Branch Circuit Switches&Outlet
- Price
- $129.22
- Rating
- 4.8/5
- Reviews
- 23
- Age
- 8mo ago

NM-B 12/3 Wire with Ground 15ft 12 AWG Solid Copper Wire 12 Gauge 3 Conductor with Ground 12/3 NM-B Nonmetallic Sheathed Cable Residential Indoor Electrical Wiring for Branch Circuit Switches Outlets
- Price
- $27.58
- Rating
- 4.8/5
- Reviews
- 23
- Age
- 8mo ago

NM-B 12/3 Wire with Ground 50FT 12 Gauge 3 Conductor Electrical Wire 12/3 NM-B 12AWG Solid Copper Indoor Wiring Nonmetallic Sheathed Residential Cable for Branch Circuit Switches Outlets Lighting
- Price
- $70.39
- Rating
- 4.8/5
- Reviews
- 23
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 39% of clicks, no more. An open shelf where new products get seen.
Brands
16 falling
Sellers
43
Est. top-5 brand share
70%
Top 20: 100%
Est. top-5 click share
39%
Top 20: 75%
Open market
22%
- CLLOMAGY22%
- XMK13%
- VN Infinite quality13%
- YDDECW12%
- Southwire11%
- Kimbluth8%
Demand
12/3 Wire search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Apr, May · busiest ÷ quietest = 2.1×
Search terms
Top 12/3 Wire search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- 12/3 wire26K/yr
- 12/36K/yr
- 12-3 wire7K/yr
- 12 gauge 3 wire electrical cable3K/yr
- 12 3 wire4K/yr
Reviews and returns
What reviews say buyers love and hate about 12/3 Wire
We read the reviews and the return reasons for every product selling here.
“Item was to short. 30 ft.”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 12/3 Wire questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









