12/3 Wire
a small market ($66K/yr) — 12/3 Wire doesn't clear our bar today.
Flapen Score
Top 43% of 8,101 Sports & Outdoors niches · +2 vs the category median of 47
Is 12/3 Wire profitable on Amazon?
According to Flapen's Amazon United States niche tracking, 12/3 Wire is a $66K/yr Amazon United States market (47K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Jan–Feb–Apr–May. Verdict: Skip it — 49/100.
12/3 Wire: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +11.7% over the last 90 days and 2.3% of searches end in a purchase.
$66K
revenue / yr
Who owns the niche?
The top 5 brands hold 70% of demand, so 30% of the market is open.
30%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 46 products
Top 12/3 Wire products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
12/3 Wire 12 AWG SJOOW Portable Power Cable 300V 12 Gauge 3 Conductor SJOOW Extension Cord Electrical Wire for Motor Lead Portable Light LED EV Car Charger RV Inverter Indoor Outdoor Machinary-25ft
- Price
- $33.22
- Rating
- 4.7/5
- Reviews
- 78
- Age
- 1y ago
Kimbluth 12 Gauge 3 Conductor Wire SJTW Outdoor Extension Power Cable 10FT 12/3 Wire Heavy Duty Pure Copper Electrical Wire for Lawn Battery Automotive Outdoors
- Price
- $20.21
- Rating
- 4.6/5
- Reviews
- 299
- Age
- 2y ago
Southwire Romex SIMpull Residential Wire 12 Gauge 3 Conductor 25 Ft W/G NM-B Cable Purple 63947821
- Price
- $42.38
- Rating
- 4.8/5
- Reviews
- 162
- Age
- 19y ago
VN Infinite quality Solid Indoor Wire 12/3 W/G NMB Cable 25ft Coil - Residential Indoor Electrical Wire Type NM-B; Yellow SW# 63947621
- Price
- $39.96
- Rating
- 5.0/5
- Reviews
- 17
- Age
- 2y ago
VN Infinite quality Solid Indoor Wire 12/3 W/G NMB Cable 50ft Coil - Residential Indoor Electrical Wire Type NM-B; Yellow SW# 63947622
- Price
- $66.67
- Rating
- 4.8/5
- Reviews
- 11
- Age
- 2y ago
Trending
90-day click momentum
100FT NM-B 12/3 Wire with Ground 12 Gauge 3 Conductor Wire 12-3 Copper 12 AWG Non-Metallic Sheathed 12/3 NM-B W/G Cable Stranded Indoor Residential Electrical Wiring for Branch Circuit Switches&Outlet
- Price
- $129.22
- Rating
- 4.8/5
- Reviews
- 23
- Age
- 8mo ago
100ft 12/3 Wire 12AWG SJOOW Cable Wire 12 Gauge SJOOW Cord Portable Power Cable 300V 3 Conductor 12/3 Gauge Extension Cord for Motor Lead Generator Light NEMA 14-20 RV Invert EV Car Battery Charger
- Price
- $110.00
- Rating
- 4.7/5
- Reviews
- 78
- Age
- 1y ago
NM-B 12/3 Wire with Ground 25ft 12 Gauge 3 Conductor Electrical Wire 12 AWG Solid Copper Indoor W/G NMB Cable 12/3 Non-Metallic Sheathed Cable Residential Wiring for Outlets Switches Lighting
- Price
- $39.63
- Rating
- 4.8/5
- Reviews
- 23
- Age
- 8mo ago
VN Infinite quality Solid Indoor Wire 12/3 W/G NMB Cable 100 FT - Residential Indoor Electrical Wire Type NM-B; Yellow SW# 63947620 (100 Ft)
- Price
- $128.59
- Rating
- 4.6/5
- Reviews
- 8
- Age
- 1y ago
VN Infinite quality Solid Indoor Wire 12/3 W/G NMB Cable 50ft Coil - Residential Indoor Electrical Wire Type NM-B; Yellow SW# 63947622
- Price
- $66.67
- Rating
- 4.8/5
- Reviews
- 11
- Age
- 2y ago
Newest
by launch dateNM-B 12/3 Wire with Ground 25ft 12 Gauge 3 Conductor Electrical Wire 12 AWG Solid Copper Indoor W/G NMB Cable 12/3 Non-Metallic Sheathed Cable Residential Wiring for Outlets Switches Lighting
- Price
- $39.63
- Rating
- 4.8/5
- Reviews
- 23
- Age
- 8mo ago
10FT 12/3 NM-B Wire with Ground 12-3 12AWG Copper Wire 12 Gauge 3 Conductor Residential Electrical Wiring 12/3 W/G NMB Cable Solid Indoor Nonmettalic Sheathed Cable with Ground for Switch Outlet Light
- Price
- $21.76
- Rating
- 4.8/5
- Reviews
- 23
- Age
- 8mo ago
100FT NM-B 12/3 Wire with Ground 12 Gauge 3 Conductor Wire 12-3 Copper 12 AWG Non-Metallic Sheathed 12/3 NM-B W/G Cable Stranded Indoor Residential Electrical Wiring for Branch Circuit Switches&Outlet
- Price
- $129.22
- Rating
- 4.8/5
- Reviews
- 23
- Age
- 8mo ago
NM-B 12/3 Wire with Ground 15ft 12 AWG Solid Copper Wire 12 Gauge 3 Conductor with Ground 12/3 NM-B Nonmetallic Sheathed Cable Residential Indoor Electrical Wiring for Branch Circuit Switches Outlets
- Price
- $27.58
- Rating
- 4.8/5
- Reviews
- 23
- Age
- 8mo ago
NM-B 12/3 Wire with Ground 50FT 12 Gauge 3 Conductor Electrical Wire 12/3 NM-B 12AWG Solid Copper Indoor Wiring Nonmetallic Sheathed Residential Cable for Branch Circuit Switches Outlets Lighting
- Price
- $70.39
- Rating
- 4.8/5
- Reviews
- 23
- Age
- 8mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
Brands
16 falling
Sellers
43
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
39%
Top 20: 75%
Open market
22%
- CLLOMAGY22%
- XMK13%
- VN Infinite quality13%
- YDDECW12%
- Southwire11%
- Kimbluth8%
12/3 Wire demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Feb, Apr, May · busiest ÷ quietest = 2.1×
Top 12/3 Wire search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- 12/3 wire26K/yr
- 12/36K/yr
- 12-3 wire7K/yr
- 12 gauge 3 wire electrical cable3K/yr
- 12 3 wire4K/yr
What reviews say buyers love and hate about 12/3 Wire
What buyers mention most, as a share of all reviews.
What buyers love
93% of reviews“Great value”
“Good quality delivered on time”
“As described”
“Remains flexible in cold temperatures”
“Worked perfectly”
What buyers complain about
82% of reviews“Item was to short. 30 ft.”
“its ok a little hard to manage”
“This is a bit of listing trickery”
“Even the 14awg is pretty bulky for what it is”
“nothing about having the standard”
12/3 Wire return rate & reasons
Why buyers send it back, as a share of all return requests.
2.8%
Return rate
56%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common 12/3 Wire questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
