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11 Speed Cassette

Fail

The top 5 brands take 94% of clicks, so 11 Speed Cassette is a Fail.

Flapen Score
41
41 / 100
Ranks 5,763 of 8,101 Sports & Outdoors niches · −6 vs the category median of 47
Market size
$59K/yr57K searches / yr
90-day growth
+11.8%search demand this quarter
Competition
43%top-5 click share · 10 brands · 72 sellers

Flapen Score

11 Speed Cassette against its category

The dotted line is the Sports & Outdoors average. Past it, 11 Speed Cassette is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 11 Speed Cassette market on Amazon at a glance

Shoppers on Amazon United States searched for 11 Speed Cassette 57K times last year and spent an estimated $59K. The top 5 brands take 94% of clicks. Demand peaks in Aug. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.

Searches, last 12 months
57K
Growth, 90 days vs prior 90
+11.8%
Conversion, latest week
1.8%
Market size, estimated
$59Ka year
Peak month
August1.7× the quietest month
Top search term
11 speed cassette22K searches a year

02 · Price

A sale here is worth $55.76.

Listings sell for $55.76 on average, from $17.29 to $99.92. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $55.76 that is $0 to $6K a year per listing.

Average price
$55.76inside the $15 to $100 sweet spot
Price range
$17.29–$99.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
4.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #655 within Parts & Components. It carries 487 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
91%
Out of stock, average day
4.4%
Average rank
#655in Parts & Components
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
487per listing
Listings tracked
33

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top 11 Speed Cassette products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 flat

Sellers

72

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

43%

Top 20: 87%

Open market

4%

  • Brand 165%
  • Brand 217%
  • Brand 35%
  • Brand 44%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (4 brands, 4%)

Demand

11 Speed Cassette search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.7×

Search terms

Top 11 Speed Cassette search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 11 speed cassette22K/yr
  • shimano 11 speed cassette14K/yr
  • shimano ultegra 11 speed cassette4K/yr
  • ultegra 11 speed cassette4K/yr
  • shimano cassette 11 speed4K/yr
  • shimano 11-34 cassette 11 speed3K/yr
  • 11-36 cassette 11 speed3K/yr
  • shimano 105 cassette 11 speed3K/yr

Reviews and returns

What reviews say buyers love and hate about 11 Speed Cassette

We read the reviews and the return reasons for every product selling here.

56%of positive reviews mention “Quality-Overall”
38%of negative reviews mention “Quality-Overall”
4.8%of orders come back
“This is poorly manufactured”
A buyer, on “Quality-Overall”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common 11 Speed Cassette questions

Answered from the same tracked data.