11 speed cassette
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Price range
Incredible$17.29–$99.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$55.76avg listing price — sweet spot $15–$100
Review moat
Great487avg incumbent reviews — the moat a new listing must climb
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Growth
Okay+11.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Okay4.8%return rate — above 5% kills the launch gate
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$59K$59K/yr · 57K searches
Brand share
Bad94%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, 11 speed cassette is a $59K/yr Amazon United States market (57K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Aug. Verdict: Skip it — 41/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
11 speed cassette market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $56K–$70K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #655
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 79%
- Out of stock
- 4.4%
- Avg brand age
- 49 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
10 flat
Sellers
72
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
43%
Top 20: 87%
Open market
4%
- SHIMANO65%
- BUCKLOS17%
- JFOYH5%
- ZTTO4%
- ZTZ3%
- VG SPORTS2%
- Open — no brand owns it (4 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +11.8% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 1.7×
Top 11 speed cassette search terms
- 11 speed cassette22K/yr
- shimano 11 speed cassette14K/yr
- shimano ultegra 11 speed cassette4K/yr
- ultegra 11 speed cassette4K/yr
- shimano cassette 11 speed4K/yr
- shimano 11-34 cassette 11 speed3K/yr
- 11-36 cassette 11 speed3K/yr
- shimano 105 cassette 11 speed3K/yr
Top 11 speed cassette products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Shimano 105 CS-HG700 11-Speed Cassette 11-34T
SHIMANO$62.354.7★760 rev
SHIMANO Ultegra R8000 Cassette 11 Speed 11-28T 11/28
SHIMANO$75.364.8★2,389 rev
Shimano 105 CS-R7000 Cassette - 11 Speed 11-28t Silver
SHIMANO$50.194.8★335 rev
Shimano 105 CS-HG700 Cassette
SHIMANO$56.434.8★240 rev
Shimano 105 CS-R7000 11 Speed Cassette (11-30)
SHIMANO$48.724.8★1,719 rev
Newest
by launch date
ZTTO 11-Speed 11-34T Bike Cassette Ultralight Bike Freewheel for Road Bike K7 11 Speed HGR Universal Spokets (All Silver 11s 11-34T)
ZTTO$99.922 rev
BUCKLOS 8/9/10/11/12 Speed Cassette Ultra-Light 11-25/28/32/34/36/40/42/46/50/52T Bike Cassette Fit Mountain Bike/Road Bike/XC/DH/AM Compatible with Shimano Sram HG Hub Driver
BUCKLOS$36.04251 rev
BUCKLOS 8/9/10/11/12 Speed Cassette Ultra-Light 11-25/28/32/34/36/40/42/46/50/52T Bike Cassette Fit Mountain Bike/Road Bike/XC/DH/AM Compatible with Shimano Sram HG Hub Driver
BUCKLOS$29.16251 rev
BUCKLOS 8/9/10/11/12 Speed Cassette Ultra-Light 11-25/28/32/34/36/40/42/46/50/52T Bike Cassette Fit Mountain Bike/Road Bike/XC/DH/AM Compatible with Shimano Sram HG Hub Driver
BUCKLOS$28.63251 rev
BUCKLOS 8/9/10/11/12 Speed Cassette Ultra-Light 11-25/28/32/34/36/40/42/46/50/52T Bike Cassette Fit Mountain Bike/Road Bike/XC/DH/AM Compatible with Shimano Sram HG Hub Driver
BUCKLOS$46.54251 rev
Trending
90-day click momentumZTTO 11-Speed 11-34T Bike Cassette Ultralight Bike Freewheel for Road Bike K7 11 Speed HGR Universal Spokets (All Silver 11s 11-34T)
ZTTO$99.925.0★
VG SPORTS 8/9/10/11/12 Speed Ultra-Light Bike Cassette for Mountain Bike 11-40T/11-42T/11-46T/11-50T/11-52T MTB Cassette Lightweight Aluminum Bracket Cassette
VG SPORTS$37.794.1★
BUCKLOS 8/9/10/11/12 Speed Cassette Ultra-Light 11-25/28/32/34/36/40/42/46/50/52T Bike Cassette Fit Mountain Bike/Road Bike/XC/DH/AM Compatible with Shimano Sram HG Hub Driver
BUCKLOS$18.384.3★
BUCKLOS 8/9/10/11/12 Speed Cassette Ultra-Light 11-25/28/32/34/36/40/42/46/50/52T Bike Cassette Fit Mountain Bike/Road Bike/XC/DH/AM Compatible with Shimano Sram HG Hub Driver
BUCKLOS$23.704.3★
JFOYH Ultralight 11 Speed Cassette for Road Bike 11-28T Compatible with Shimano and Sram Standard HG Hub Driver Original Gift Box Packing-Silver
JFOYH$50.164.3★
What buyers say about 11 speed cassette
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality”
“was inexpensive”
“I was excited about this lightweight, single-body cassette”
“Easy install and much easier to climb hills now”
“Perfect Fit n Great Value”
“Better than expected”
What buyers complain about
“This is poorly manufactured”
“That gap is ridiculously wide”
“Did not come with instructions”
Top return reasons
Common questions
- Is 11 speed cassette profitable to sell on Amazon United States?
- The niche generates $59K/yr across 33 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +11.8%. Flapen's verdict: Skip it (41/100).
- How competitive is the 11 speed cassette niche?
- 10 brands and 72 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in 11 speed cassette?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Instructions/User Manual/Troubleshooting. The return rate is 4.8%.
- When does demand for 11 speed cassette peak?
- Demand peaks in Aug; the busiest month runs 1.7× the quietest.
- What does it cost to enter the 11 speed cassette niche?
- Listings span $17.29–$99.92; the average listing price is $55.76 (sweet spot $15–$100). The average incumbent carries 487 reviews — the moat a new listing must climb.