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100 Qt Cooler with Wheels

Fail

The top 5 brands take 100% of clicks, so 100 Qt Cooler with Wheels is a Fail.

Flapen Score
35
35 / 100
Ranks 7,010 of 8,101 Sports & Outdoors niches · −12 vs the category median of 47
Market size
$59K/yr24K searches / yr
90-day growth
+226.4%search demand this quarter
Competition
71%top-5 click share · 5 brands · 83 sellers

Flapen Score

100 Qt Cooler with Wheels against its category

The dotted line is the Sports & Outdoors average. Past it, 100 Qt Cooler with Wheels is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 100 Qt Cooler with Wheels market on Amazon at a glance

Shoppers on Amazon United States searched for 100 Qt Cooler with Wheels 24K times last year and spent an estimated $59K. All 5 brands take every click. Demand peaks in May–Jun–Jul. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +226.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
+226.4%
Conversion, latest week
1.6%
Market size, estimated
$59Ka year
Peak month
July5.4× the quietest month
Top search term
100 qt cooler with wheels15K searches a year

02 · Price

A sale here is worth $148.52.

Listings sell for $148.52 on average, from $67.63 to $437.11. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $148.52 that is $0 to $15K a year per listing.

Average price
$148.52above the $15 to $100 sweet spot
Price range
$67.63–$437.11
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$15K
Returns
3.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #85 within Camp Kitchen. It carries 4,094 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
94%
Out of stock, average day
0.0%
Average rank
#85in Camp Kitchen
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
4,094per listing
Listings tracked
17

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
44 months

Products

Top 100 Qt Cooler with Wheels products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

83

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

0%

  • Brand 169%
  • Brand 223%
  • Brand 35%
  • Brand 41%
  • Brand 51%
  • Open — no brand owns it (0%)

Demand

100 Qt Cooler with Wheels search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May, Jun, Jul · busiest ÷ quietest = 5.4×

Search terms

Top 100 Qt Cooler with Wheels search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 100 qt cooler with wheels15K/yr
  • 100qt cooler with wheels6K/yr
  • 100 quart cooler with wheels4K/yr

Reviews and returns

What reviews say buyers love and hate about 100 Qt Cooler with Wheels

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Durability”
3.5%of orders come back
“just keeps falling apart”
A buyer, on “Durability”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common 100 Qt Cooler with Wheels questions

Answered from the same tracked data.