Is 100 qt cooler with wheels profitable to sell on Amazon United States?

The niche generates $59K/yr across 17 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +226.4%. Flapen's verdict: Skip it (35/100).

How competitive is the 100 qt cooler with wheels niche?

5 brands and 83 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in 100 qt cooler with wheels?

Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 3.5%.

When does demand for 100 qt cooler with wheels peak?

Demand peaks in May–Jun–Jul; the busiest month runs 5.4× the quietest.

What does it cost to enter the 100 qt cooler with wheels niche?

Listings span $67.63–$437.11; the average listing price is $148.52 (sweet spot $15–$100). The average incumbent carries 4,094 reviews — the moat a new listing must climb.

100 qt cooler with wheels

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Growth

Incredible+226.4%

90-day search growth — must beat 0% to launch

Avg price

Good$148.52

avg listing price — sweet spot $15–$100

Returns

Okay3.5%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad4,094.35

avg incumbent reviews — the moat a new listing must climb

Competition

Bad71%

top-5 click share — a locked-up shelf

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Market size

Bad$59K

$59K/yr · 24K searches

Price range

Bad$67.63–$437.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Trending High Price

According to Flapen's Amazon United States niche tracking, 100 qt cooler with wheels is a $59K/yr Amazon United States market (24K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul. Verdict: Skip it — 35/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

100 qt cooler with wheels market data

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: $111K–$149K; units × avg price
Conversion rate: 1.6%
Avg BSR: #85
Page quality: 0%
Prime: 94%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 44 months
Avg seller age: 167 days

Competition & brand share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

Coleman69%
Igloo23%
VEVOR5%
Hogg1%
Blue Coolers1%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 86 weeks — +226.4% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 5.4×

Open Trend

Top 100 qt cooler with wheels search terms

100 qt cooler with wheels15K/yr +290.2%2.5% conv.
100qt cooler with wheels6K/yr +121.5%2.5% conv.
100 quart cooler with wheels4K/yr +248.3%2.5% conv.

All search terms

Top 100 qt cooler with wheels products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Coleman Classic Series Insulated Portable Rolling Cooler with Wheels Leak-Resistant Outdoor Hard Cooler Keeps Ice up to 5 Days 100-Quart

Coleman$92.414.5★9,174 rev

Coleman Classic Series 100qt Wheeled Marine Cooler Fully Insulated Lid & Body Keeps Ice up to 5 Days Holds up to 160 Cans

Coleman$99.954.7★754 rev

Coleman Classic Series Insulated Portable Rolling Cooler with Wheels Leak-Resistant Outdoor Hard Cooler Keeps Ice up to 5 Days 100-Quart

Coleman$95.774.5★9,174 rev

Coleman Classic Series Insulated Portable Cooler Leak-Resistant Outdoor Hard Cooler Keeps Ice up to 5 Days 100 Quart Desert Sand

Coleman$89.544.5★9,174 rev

Igloo MaxCold Glide Coolers 110 QT Insulated Portable Rolling Cooler with Soft Ride Wheels 168 Can Capacity Leak-Proof 5-day Ice Retention

Igloo$139.254.6★2,994 rev

Newest

by launch date

VEVOR Hard Cooler 106QT Portable Rolling Cooler with Wheels Leak-Resistant Coolbox Keeps Contents Cool for 48 Hours Ice Retention Insulated Chests Ultra-Light for Outdoor Picnics Grill Camping

VEVOR$196.8265 rev

2mo ago

Coleman Classic Series Insulated Portable Cooler Leak-Resistant Outdoor Hard Cooler Keeps Ice up to 5 Days 100 Quart Desert Sand

Coleman$89.549,174 rev

3mo ago

Large Cooler with Wheels - 110qt Harvest RED Ice Chest with Wheels Wheeled Cooler Insulated Ice Chest Dry Storage for Camping and Fishing Birthday Gifts for Men

Hogg$306.14149 rev

9mo ago

VEVOR Portable Cooler 74 QT Wheeled Cooler with Ice Retention Heavy-Duty Handles and Cup Holder Lightweight Rigid Material Suitable for Family Picnics and Long Trips

VEVOR$145.7053 rev

1y ago

Igloo Marine Ultra 90 QT Cooler Insulated Cooler Chest with Soft Ride Wheels Leak-Proof Outdoor Hard Cooler 5-Day Ice Retention 137 Can Capacity

Igloo$116.70150 rev

1y ago

What buyers say about 100 qt cooler with wheels

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Good Quality”

Size-Overall14%

“Great size”

Value For Money13%

“Excellent price”

Storage Capacity6%

“Good storage Capacity”

Ease Of Use5%

“Very easy to move, pull and lift”

Advertised Vs Actual Product5%

“Better Than Expected”

Warmth5%

“Great cooler”

Wheel Quality4%

“The wheels make it easy as well”

Cooling3%

“I love this product most especially for the five day to keep my stuff cool”

Strength3%

“Feels sturdy”

What buyers complain about

Durability15%

“just keeps falling apart”

Size-Overall14%

“Can lift it with a pinky finger it's so loose”

Quality-Overall11%

“incredibly cheaply made”

Heating7%

“Poor temperature retention”

Value For Money7%

“Price tag Is high”

Strength6%

“BUT the top is too thin a flimsy”

Leak-Proof5%

“Also, the drain plug feels super cheap - worried it will leak”

Weight Heavy4%

“It's HUGE, heavy as heck when filled up - and it is an absolute BEAR to move”

Design-Overall3%

“It has to be the worst designed plastic latch system”

Add-Ons/Attachments2%

“Missing accessories”

Top return reasons

Size-Overall58%

Value For Money9%

Advertised Vs Actual Product5%

Defective Material/Parts4%

Functionality-Overall3%

Quality-Overall3%

Mechanism Issues2%

Product Condition2%

Color2%

Leak-Proof2%

Common questions

Is 100 qt cooler with wheels profitable to sell on Amazon United States?: The niche generates $59K/yr across 17 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +226.4%. Flapen's verdict: Skip it (35/100).
How competitive is the 100 qt cooler with wheels niche?: 5 brands and 83 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in 100 qt cooler with wheels?: Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 3.5%.
When does demand for 100 qt cooler with wheels peak?: Demand peaks in May–Jun–Jul; the busiest month runs 5.4× the quietest.
What does it cost to enter the 100 qt cooler with wheels niche?: Listings span $67.63–$437.11; the average listing price is $148.52 (sweet spot $15–$100). The average incumbent carries 4,094 reviews — the moat a new listing must climb.