100 Qt Cooler with Wheels
FailThe top 5 brands take 100% of clicks, so 100 Qt Cooler with Wheels is a Fail.
- Flapen Score
- 35 / 100Ranks 7,010 of 8,101 Sports & Outdoors niches · −12 vs the category median of 4735
- Market size
- $59K/yr24K searches / yr
- 90-day growth
- +226.4%search demand this quarter
- Competition
- 71%top-5 click share · 5 brands · 83 sellers
Flapen Score
100 Qt Cooler with Wheels against its category
The dotted line is the Sports & Outdoors average. Past it, 100 Qt Cooler with Wheels is stronger. Inside it, weaker.
Market
The 100 Qt Cooler with Wheels market on Amazon at a glance
Shoppers on Amazon United States searched for 100 Qt Cooler with Wheels 24K times last year and spent an estimated $59K. All 5 brands take every click. Demand peaks in May–Jun–Jul. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 1.6% of those searches ended in a purchase.
Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +226.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.
- Searches, last 12 months
- 24K
- Growth, 90 days vs prior 90
- +226.4%
- Conversion, latest week
- 1.6%
- Market size, estimated
- $59Ka year
- Peak month
- July5.4× the quietest month
- Top search term
- 100 qt cooler with wheels15K searches a year
02 · Price
A sale here is worth $148.52.
Listings sell for $148.52 on average, from $67.63 to $437.11. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $148.52 that is $0 to $15K a year per listing.
- Average price
- $148.52above the $15 to $100 sweet spot
- Price range
- $67.63–$437.11
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$15K
- Returns
- 3.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #85 within Camp Kitchen. It carries 4,094 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 94%
- Out of stock, average day
- 0.0%
- Average rank
- #85in Camp Kitchen
- Average rating
- 4.52 starsAmazon United States average 4.42 stars
- Average reviews
- 4,094per listing
- Listings tracked
- 17
04 · Newcomers
2 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top 100 Qt Cooler with Wheels products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Coleman Classic Series Insulated Portable Rolling Cooler with Wheels Leak-Resistant Outdoor Hard Cooler Keeps Ice up to 5 Days 100-Quart
- Price
- $92.41
- Rating
- 4.5/5
- Reviews
- 9,174
- Age
- 5y ago

Coleman Classic Series 100qt Wheeled Marine Cooler Fully Insulated Lid & Body Keeps Ice up to 5 Days Holds up to 160 Cans
- Price
- $99.95
- Rating
- 4.7/5
- Reviews
- 754
- Age
- 5y ago

Coleman Classic Series Insulated Portable Rolling Cooler with Wheels Leak-Resistant Outdoor Hard Cooler Keeps Ice up to 5 Days 100-Quart
- Price
- $95.77
- Rating
- 4.5/5
- Reviews
- 9,174
- Age
- 3y ago

Coleman Classic Series Insulated Portable Cooler Leak-Resistant Outdoor Hard Cooler Keeps Ice up to 5 Days 100 Quart Desert Sand
- Price
- $89.54
- Rating
- 4.5/5
- Reviews
- 9,174
- Age
- 3mo ago

Igloo MaxCold Glide Coolers 110 QT Insulated Portable Rolling Cooler with Soft Ride Wheels 168 Can Capacity Leak-Proof 5-day Ice Retention
- Price
- $139.25
- Rating
- 4.6/5
- Reviews
- 2,994
- Age
- 15y ago
Trending
estimated 90-day click momentum
VEVOR Hard Cooler 106QT Portable Rolling Cooler with Wheels Leak-Resistant Coolbox Keeps Contents Cool for 48 Hours Ice Retention Insulated Chests Ultra-Light for Outdoor Picnics Grill Camping
- Price
- $196.82
- Rating
- 4.5/5
- Reviews
- 65
- Age
- 2mo ago

Coleman Classic Series Insulated Portable Cooler Leak-Resistant Outdoor Hard Cooler Keeps Ice up to 5 Days 100 Quart Desert Sand
- Price
- $89.54
- Rating
- 4.5/5
- Reviews
- 9,174
- Age
- 3mo ago

Large Cooler with Wheels - 110qt Harvest RED Ice Chest with Wheels Wheeled Cooler Insulated Ice Chest Dry Storage for Camping and Fishing Birthday Gifts for Men
- Price
- $306.14
- Rating
- 4.2/5
- Reviews
- 149
- Age
- 9mo ago

Igloo Party Bar 125 Qt Cooler with Wheels | Insulated Rolling Ice Chest | Light Gray
- Price
- $228.72
- Rating
- 4.6/5
- Reviews
- 11,646
- Age
- 6y ago

Coleman Classic Series Insulated Portable Cooler Leak-Resistant Outdoor Hard Cooler Keeps Ice up to 5 Days 52/70/120/150 Quart
- Price
- $67.63
- Rating
- 4.6/5
- Reviews
- 5,139
- Age
- 6y ago
Newest
by launch date
VEVOR Hard Cooler 106QT Portable Rolling Cooler with Wheels Leak-Resistant Coolbox Keeps Contents Cool for 48 Hours Ice Retention Insulated Chests Ultra-Light for Outdoor Picnics Grill Camping
- Price
- $196.82
- Rating
- 4.5/5
- Reviews
- 65
- Age
- 2mo ago

Coleman Classic Series Insulated Portable Cooler Leak-Resistant Outdoor Hard Cooler Keeps Ice up to 5 Days 100 Quart Desert Sand
- Price
- $89.54
- Rating
- 4.5/5
- Reviews
- 9,174
- Age
- 3mo ago

Large Cooler with Wheels - 110qt Harvest RED Ice Chest with Wheels Wheeled Cooler Insulated Ice Chest Dry Storage for Camping and Fishing Birthday Gifts for Men
- Price
- $306.14
- Rating
- 4.2/5
- Reviews
- 149
- Age
- 9mo ago

VEVOR Portable Cooler 74 QT Wheeled Cooler with Ice Retention Heavy-Duty Handles and Cup Holder Lightweight Rigid Material Suitable for Family Picnics and Long Trips
- Price
- $145.70
- Rating
- 4.6/5
- Reviews
- 53
- Age
- 1y ago

Igloo Marine Ultra 90 QT Cooler Insulated Cooler Chest with Soft Ride Wheels Leak-Proof Outdoor Hard Cooler 5-Day Ice Retention 137 Can Capacity
- Price
- $116.70
- Rating
- 3.9/5
- Reviews
- 150
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.
Brands
5 rising
Sellers
83
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
71%
Top 20: 100%
Open market
0%
- Coleman69%
- Igloo23%
- VEVOR5%
- Hogg1%
- Blue Coolers1%
- Open — no brand owns it (0%)
Demand
100 Qt Cooler with Wheels search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 5.4×
Search terms
Top 100 Qt Cooler with Wheels search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- 100 qt cooler with wheels15K/yr
- 100qt cooler with wheels6K/yr
- 100 quart cooler with wheels4K/yr
Reviews and returns
What reviews say buyers love and hate about 100 Qt Cooler with Wheels
We read the reviews and the return reasons for every product selling here.
“just keeps falling apart”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 100 Qt Cooler with Wheels questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









