Is 100 hour candle profitable to sell on Amazon United States?

The niche generates $20K/yr across 10 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -67.9%. Flapen's verdict: Skip it (33/100).

How competitive is the 100 hour candle niche?

8 brands and 15 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in 100 hour candle?

Top complaints mined from reviews: Quality-Overall, Smell, Value For Money. The return rate is 1.4%.

When does demand for 100 hour candle peak?

Demand peaks in Jan–Aug–Oct; the busiest month runs 10.1× the quietest.

What does it cost to enter the 100 hour candle niche?

Listings span $9.99–$40.58; the average listing price is $28.64 (sweet spot $15–$100). The average incumbent carries 1,098 reviews — the moat a new listing must climb.

100 hour candle

Skip it

Soft demand (-67.9% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible$28.64

avg listing price — sweet spot $15–$100

Returns

Great1.4%

return rate — above 5% kills the launch gate

Price range

Great$9.99–$40.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,097.6

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Brand share

Bad93%

top-5 brand share — brand-locked demand

Competition

Bad82%

top-5 click share — a locked-up shelf

Market size

Bad$20K

$20K/yr · 34K searches

Growth

Bad-67.9%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, 100 hour candle is a $20K/yr Amazon United States market (34K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jan–Aug–Oct. Verdict: Skip it — 33/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

100 hour candle market data

Units sold / yr: 1K–2K; avg 100–250/product
Revenue / yr: $36K–$43K; units × avg price
Conversion rate: 2.1%
Avg BSR: #27
Page quality: 0%
Prime: 90%
Sponsored: 80%
Out of stock: 5.3%
Avg brand age: 57 months
Avg seller age: 174 days

Competition & brand share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 falling

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

Sterno38%
Stock Your Home36%
Gas One8%
CandleLife6%
Candle by the Hour4%
Hyoola3%
Open — no brand owns it (2 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -67.9% search growth over the last 90 days.

Peak months: Jan, Aug, Oct · busiest ÷ quietest = 10.1×

Open Trend

Top 100 hour candle search terms

100 hour candles15K/yr -66.4%2.5% conv.
100 hour emergency candle9K/yr -69.6%2.8% conv.
100 hour candle6K/yr -53.5%2.2% conv.
100 hour candles emergency 6 pack4K/yr -90.1%3.6% conv.

All search terms

Top 100 hour candle products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sterno 100-Hour Emergency Candles - Long Burning Unscented Candles for Emergencies and Power Outages - Burns Up to 100 Hours - Set of 6 - Clean Burning Liquid Paraffin

Sterno$37.114.6★665 rev

100 Hour Candles Pack of 12 Long Burning Emergency for Power Outages Storm Preparedness and Camping Liquid Fuel for Survival Supplies

Stock Your Home$40.584.3★100 rev

100 Hour Candles (Pack of 8) Long Burning Emergency for Power Outages Storm Preparedness and Camping Liquid Fuel for Survival Supplies

Stock Your Home$29.514.3★100 rev

100 Hour Candle Pack of 6 Emergency Candles for Power Outages Hurricane Storm Survival and Camping Liquid Long Burning Candles Bulk Emergency Candle Supplies

Stock Your Home$32.094.3★100 rev

GasOne 115+ Hours Emergency Candle Set 8-Pack Liquid Candles Clean Burning Unscented Long-Burning Candles for Ambient Lighting Power Outages Camping & Blackouts

Gas One$37.224.7★157 rev

Newest

by launch date

100 Hour Candles (Pack of 8) Long Burning Emergency for Power Outages Storm Preparedness and Camping Liquid Fuel for Survival Supplies

Stock Your Home$29.51100 rev

5mo ago

100 Hour Candles Pack of 12 Long Burning Emergency for Power Outages Storm Preparedness and Camping Liquid Fuel for Survival Supplies

Stock Your Home$40.58100 rev

8mo ago

GasOne 115+ Hours Emergency Candle Set 8-Pack Liquid Candles Clean Burning Unscented Long-Burning Candles for Ambient Lighting Power Outages Camping & Blackouts

Gas One$37.22157 rev

11mo ago

Candle by the Hour 80-Hour Vertical Candle Eco-friendly Natural Beeswax with Cotton Wick

Candle by the Hour$22.772,651 rev

1y ago

100 Hour Candle Pack of 6 Emergency Candles for Power Outages Hurricane Storm Survival and Camping Liquid Long Burning Candles Bulk Emergency Candle Supplies

Stock Your Home$32.09100 rev

1y ago

What buyers say about 100 hour candle

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall14%

“Good quality candle pack”

Smell12%

“Beautiful fragrance”

Durability10%

“Lasts a good long time”

Gifting Purpose8%

“Neat gift,works as it should”

Ease Of Use7%

“easy to tuck away somewhere accessible without taking up a ton of space”

Brightness/Shine/Glow7%

“They are so easy to light”

Value For Money5%

“worth the price”

Advertised Vs Actual Product4%

“Just as described”

Design-Overall4%

“Practical and good decor”

Color3%

“Pretty”

What buyers complain about

Quality-Overall11%

“Bad Quality”

Smell11%

“**fragranced** candle though not noted”

Value For Money10%

“not worth the money”

Size-Overall8%

“The wick was too short”

Leak-Proof7%

“Leaks everywhere in the box”

Pest/Insect Control7%

“Didnt really keep the bugs away”

Functionality-Overall7%

“I also don't like that it only burns for 25 minutes at a time”

Instructions/User Manual/Troubleshooting6%

“Delivery drivers do not follow instructions”

Advertised Vs Actual Product5%

“Please people do not buy these completely misleading”

Ease Of Use3%

“not worth the effort”

Top return reasons

Size-Overall25%

Leak-Proof15%

Smell12%

Functionality-Overall8%

Advertised Vs Actual Product8%

Value For Money6%

Defective Material/Parts5%

Pest/Insect Control3%

Product Condition2%

Ease Of Use2%

Common questions

Is 100 hour candle profitable to sell on Amazon United States?: The niche generates $20K/yr across 10 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -67.9%. Flapen's verdict: Skip it (33/100).
How competitive is the 100 hour candle niche?: 8 brands and 15 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in 100 hour candle?: Top complaints mined from reviews: Quality-Overall, Smell, Value For Money. The return rate is 1.4%.
When does demand for 100 hour candle peak?: Demand peaks in Jan–Aug–Oct; the busiest month runs 10.1× the quietest.
What does it cost to enter the 100 hour candle niche?: Listings span $9.99–$40.58; the average listing price is $28.64 (sweet spot $15–$100). The average incumbent carries 1,098 reviews — the moat a new listing must climb.