Calming Collar for Dogs

Shoppers searched for this 314K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved +30.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $499K a year.

Searches, last 12 months

314K

Growth, 90 days vs prior 90

+30.8%

Conversion, latest week

7.8%

Market size, estimated

$499Ka year

Peak month

July1.6× the quietest month

Top search term

calming collar for dogs124K searches a year

Listings sell for $20.37 on average, from $11.23 to $55.11. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At $20.37 that is $25K to $31K a year per listing.

Average price

$20.37inside the $15 to $100 sweet spot

Price range

$11.23–$55.11

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

1,250–1,500

Revenue per listing a year

$25K–$31K

Returns

0.2%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 42.0% of listings are out of stock. The average listing ranks #243 within Health Supplies. It carries 1,088 reviews at 3.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

97%

Out of stock, average day

42.0%

Average rank

#243in Health Supplies

Average rating

3.60 starsAmazon United States average 4.42 stars

Average reviews

1,088per listing

Listings tracked

29

21 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

21

Successful launches

9Amazon's first-year sales bar

Average brand age

36 months